Rascasse Audience Intelligence

Good Humor Target Market in United States

A data profile of the people who buy, follow and care about Good Humor in United States — modelled from more than twelve digital signal sources. Good Humor has an estimated audience of 235,186 people in United States.

#15among Icecream in United States#5960among Brand in United States#2786in Food & Beverages

The average Good Humor fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include International education, Alicia Vikander, Wall's (ice cream), with strongest over-indexing on International education (62.24× the country average).

Demographically, the Good Humor audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Good Humor fan in United States is balanced, around 33.0 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Good Humor profile in United States.

Audience size
235K
in United States
Gender
52.9%♀
47.1% male
Age
33.0
average years
Country rank
#54499
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Good Humor

52.9% are female, 47.1% are male, average age 33.0.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Good Humor audience in United States
MetricValue
Female52.9%
Male47.1%
Average age33.0
Estimated audience size235,186
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Good Humor audience in United States
Age bracketShare%
16-1944%
20-2916%
30-3913%
40-4912%
50+16%
Fig. 04

Worldwide distribution

96.9%

of the worldwide Good Humor audience comes from United States.

Worldwide audience distribution share by country for Good Humor
CountryShare
United States96.9%
Turkey2.2%
Japan0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Good Humor audience in United States is strongest.

Fig. 05

Top regions by affinity

Good Humor customers by region in United States
#RegionReachAffinity×
01New Jersey~10K1.74×
02New York~20K1.69×
03Connecticut~4K1.66×
04Michigan~9K1.46×
05Maryland~5K1.33×
06Washington, District of Columbia<1K1.30×
07Illinois~9K1.18×
08Massachusetts~5K1.18×
09South Dakota<1K1.16×
10Pennsylvania~9K1.15×
11Hawaii~1K1.11×
12Alaska<1K1.10×
13Vermont<1K1.10×
14North Dakota<1K1.06×
15Delaware<1K1.04×
16Maine<1K1.03×
17Rhode Island<1K1.03×
18New Hampshire<1K1.02×
19Montana<1K1.01×
20Florida~20K1.00×
21Virginia~6K0.99×
22West Virginia~1K0.98×
23North Carolina~7K0.95×
24Oregon~3K0.94×
25Idaho~1K0.93×
26California~20K0.92×
27South Carolina~3K0.92×
28Mississippi~2K0.92×
29Arkansas~2K0.91×
30Nebraska~1K0.91×
31New Mexico~1K0.91×
32Washington~4K0.90×
33Nevada~2K0.90×
34Ohio~6K0.89×
35Georgia~6K0.89×
36Iowa~2K0.89×
37Louisiana~3K0.88×
38Kansas~2K0.88×
39Alabama~3K0.87×
40Utah~2K0.87×
41Tennessee~4K0.86×
42Kentucky~3K0.86×
43Oklahoma~2K0.86×
44Wisconsin~3K0.85×
45Minnesota~3K0.85×
46Arizona~4K0.84×
47Missouri~3K0.84×
48Colorado~3K0.84×
49Indiana~4K0.82×
50Texas~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Good Humor, United States
0.67×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Good Humor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Good Humor audience
#·InterestCategoryAffinity×
01Alicia VikanderMovies & TV77.36×
02International educationBusiness & Career62.24×
03Wall's (ice cream)Food & Beverages52.54×
04DermalogicaBeauty & Wellness14.08×
05Urban DictionaryInternet & Social Media8.25×
06Antique carCars & Mobility7.51×
07BritpopMusic & Radio7.19×
08Auto showCars & Mobility7.16×
09Sustainable energyHome & Garden6.72×
10Weather forecastingHome & Garden6.45×
11RadioTechnology & Electronics6.30×
12Non-alcoholic beverageFood & Beverages5.95×
13FedExBusiness & Career5.90×
14Renewable energyBusiness & Career5.86×
15QVCMovies & TV5.56×
16DC ComicsLiterature5.07×
17Britney SpearsMusic & Radio4.01×
18Discount storesShopping3.42×
19Mortgage loansBusiness & Career2.96×
20PinterestInternet & Social Media2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Good Humor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Good Humor audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.61×
Family OrientationCONSERVATISM2.72×
Pet OwnershipJOY2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Good Humor audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Healthy LifestyleBALANCE0.71×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Good Humor's target market in United States?

Good Humor's target market in United States covers an estimated 235,186 people, concentrated in California and New York.

02

What is the gender split and age of Good Humor customers?

52.9% of the Good Humor audience are female, 47.1% are male, with an average age of 33.0 years.

03

Which brands do Good Humor fans like most?

Good Humor fans show strongest brand affinity for International education (62.24×), Alicia Vikander (77.36×), and Wall's (ice cream) (52.54×) over the country average.

04

Where do Good Humor fans live in United States?

Good Humor fans in United States are most concentrated in California (reach ~20K), New York (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Good Humor fans also like?

Beyond Good Humor itself, the audience over-indexes on Alicia Vikander (77.36×), Wall's (ice cream) (52.54×), Radio (6.3×), and FedEx (5.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Icecream audiences in United States

See Good Humor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Good Humor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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