A data profile of the people who buy, follow and care about Good Shepherd in United States — modelled from more than twelve digital signal sources. Good Shepherd has an estimated audience of 829,370 people in United States.
The average Good Shepherd fan in United States is 47.8 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Microwave oven, Tradition, Nonprofit organization, with strongest over-indexing on Microwave oven (3.51× the country average).
Demographically, the Good Shepherd audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Good Shepherd fan in United States is more female, around 47.8 years old, with strong Community Orientation tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Good Shepherd profile in United States.
69.0% are female, 31.0% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 47.8 |
| Estimated audience size | 829,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 44% |
of the worldwide Good Shepherd audience comes from United States.
| Country | Share |
|---|---|
| United States | 63.7% |
| Australia | 9.2% |
| Canada | 7.1% |
Where the Good Shepherd audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nebraska | ~10K | 3.22× | |
| 02 | Oregon | ~30K | 2.85× | |
| 03 | Oklahoma | ~20K | 2.47× | |
| 04 | Arkansas | ~20K | 2.43× | |
| 05 | West Virginia | ~8K | 2.10× | |
| 06 | Pennsylvania | ~50K | 1.83× | |
| 07 | Kansas | ~10K | 1.59× | |
| 08 | Missouri | ~20K | 1.36× | |
| 09 | New Mexico | ~5K | 1.32× | |
| 10 | Maine | ~4K | 1.24× | |
| 11 | Minnesota | ~10K | 1.22× | |
| 12 | Mississippi | ~8K | 1.21× | |
| 13 | Iowa | ~8K | 1.11× | |
| 14 | Illinois | ~30K | 1.10× | |
| 15 | North Dakota | ~2K | 1.03× | |
| 16 | Virginia | ~20K | 1.02× | |
| 17 | Rhode Island | ~3K | 1.01× | |
| 18 | Florida | ~60K | 0.99× | |
| 19 | Wisconsin | ~10K | 0.97× | |
| 20 | Texas | ~70K | 0.93× | |
| 21 | Ohio | ~20K | 0.91× | |
| 22 | New York | ~40K | 0.89× | |
| 23 | North Carolina | ~20K | 0.89× | |
| 24 | Kentucky | ~9K | 0.87× | |
| 25 | Vermont | ~1K | 0.85× | |
| 26 | Colorado | ~10K | 0.82× | |
| 27 | Indiana | ~10K | 0.81× | |
| 28 | Washington | ~10K | 0.78× | |
| 29 | Massachusetts | ~10K | 0.78× | |
| 30 | South Carolina | ~10K | 0.78× | |
| 31 | Tennessee | ~10K | 0.77× | |
| 32 | South Dakota | ~1K | 0.77× | |
| 33 | Alaska | ~1K | 0.76× | |
| 34 | Georgia | ~20K | 0.75× | |
| 35 | Delaware | ~2K | 0.73× | |
| 36 | New Jersey | ~20K | 0.71× | |
| 37 | Louisiana | ~8K | 0.70× | |
| 38 | Maryland | ~10K | 0.69× | |
| 39 | New Hampshire | ~2K | 0.69× | |
| 40 | California | ~60K | 0.68× | |
| 41 | Montana | ~2K | 0.68× | |
| 42 | Washington, District of Columbia | ~2K | 0.67× | |
| 43 | Alabama | ~8K | 0.66× | |
| 44 | Nevada | ~5K | 0.66× | |
| 45 | Idaho | ~3K | 0.63× | |
| 46 | Hawaii | ~2K | 0.61× | |
| 47 | Connecticut | ~5K | 0.60× | |
| 48 | Michigan | ~10K | 0.52× | |
| 49 | Utah | ~4K | 0.49× | |
| 50 | Arizona | ~8K | 0.47× |
The strongest cross-interests of the Good Shepherd audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 6.87× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 3.84× | ||
| 03 | Microwave oven | Home & Garden | 3.51× | ||
| 04 | Life insurance | Business & Career | 2.80× | ||
| 05 | Charitable organization | Politics & Society | 2.71× | ||
| 06 | Health insurance | Business & Career | 2.63× | ||
| 07 | Tradition | Politics & Society | 2.53× | ||
| 08 | Pharmacy | Business & Career | 2.53× | ||
| 09 | Rail transport | Travel & Leisure | 2.53× | ||
| 10 | Home insurance | Business & Career | 2.53× | ||
| 11 | Hardware store | Home & Garden | 2.10× | ||
| 12 | Nonprofit organization | Politics & Society | 2.04× | ||
| 13 | United Parcel Service | Business & Career | 1.82× | ||
| 14 | Breaking news | Movies & TV | 1.74× | ||
| 15 | Jesus | Politics & Society | 1.73× | ||
| 16 | Home Appliances | Home & Garden | 1.59× | ||
| 17 | CNN | Movies & TV | 1.58× | ||
| 18 | Health care | Business & Career | 1.55× | ||
| 19 | Local news | News | 1.55× | ||
| 20 | American Airlines | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.71× | |
| Tradition | CONSERVATISM | 2.53× | |
| Individualism | JOY | 2.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.50× | |
| Early Adopter Mentality | POWER | 0.51× | |
| Sports Activity | POWER | 0.52× |
Good Shepherd has an estimated audience of 829,370 people in United States, concentrated in Texas and California.
69.0% of Good Shepherd fans are female, 31.0% are male, with an average age of 47.8 years.
Good Shepherd fans show strongest brand affinity for Microwave oven (3.51×), Tradition (2.53×), and Nonprofit organization (2.04×) over the country average.
Good Shepherd fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Good Shepherd itself, the audience over-indexes on Tradition (2.53×), Nonprofit organization (2.04×), Non-alcoholic beverage (3.84×), and Charitable organization (2.71×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Good Shepherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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