A data profile of the people who buy, follow and care about Gooseberry in United States — modelled from more than twelve digital signal sources. Gooseberry has an estimated audience of 361,078 people in United States.
The average Gooseberry fan in United States is 41.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Discount stores, QVC, Pinterest, with strongest over-indexing on Discount stores (4.24× the country average).
Demographically, the Gooseberry audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gooseberry fan in United States is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.
The key figures that characterise the Gooseberry profile in United States.
74.5% are female, 25.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 41.8 |
| Estimated audience size | 361,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Gooseberry audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.1% |
| Canada | 18.1% |
| United Kingdom | 7.9% |
Where the Gooseberry audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~7K | 1.65× | |
| 02 | Missouri | ~9K | 1.60× | |
| 03 | Montana | ~1K | 1.44× | |
| 04 | Alaska | ~1K | 1.42× | |
| 05 | Washington | ~10K | 1.40× | |
| 06 | Vermont | <1K | 1.28× | |
| 07 | Idaho | ~2K | 1.23× | |
| 08 | California | ~50K | 1.18× | |
| 09 | Massachusetts | ~8K | 1.18× | |
| 10 | Minnesota | ~6K | 1.17× | |
| 11 | Hawaii | ~2K | 1.16× | |
| 12 | Utah | ~4K | 1.14× | |
| 13 | New York | ~20K | 1.12× | |
| 14 | Rhode Island | ~1K | 1.09× | |
| 15 | Iowa | ~3K | 1.07× | |
| 16 | Kansas | ~3K | 1.07× | |
| 17 | Connecticut | ~4K | 1.05× | |
| 18 | Washington, District of Columbia | ~1K | 1.05× | |
| 19 | Wisconsin | ~6K | 1.03× | |
| 20 | Maine | ~1K | 1.02× | |
| 21 | Colorado | ~6K | 1.01× | |
| 22 | New Hampshire | ~1K | 1.01× | |
| 23 | Indiana | ~7K | 1.00× | |
| 24 | Illinois | ~10K | 0.98× | |
| 25 | West Virginia | ~2K | 0.96× | |
| 26 | New Jersey | ~9K | 0.95× | |
| 27 | North Dakota | <1K | 0.95× | |
| 28 | Arkansas | ~3K | 0.94× | |
| 29 | Nebraska | ~2K | 0.92× | |
| 30 | Michigan | ~9K | 0.91× | |
| 31 | Virginia | ~8K | 0.90× | |
| 32 | Pennsylvania | ~10K | 0.89× | |
| 33 | South Dakota | <1K | 0.88× | |
| 34 | Kentucky | ~4K | 0.87× | |
| 35 | Tennessee | ~6K | 0.86× | |
| 36 | Florida | ~20K | 0.85× | |
| 37 | Ohio | ~9K | 0.85× | |
| 38 | Maryland | ~5K | 0.85× | |
| 39 | North Carolina | ~9K | 0.83× | |
| 40 | Georgia | ~9K | 0.79× | |
| 41 | Oklahoma | ~3K | 0.79× | |
| 42 | Arizona | ~6K | 0.78× | |
| 43 | Delaware | <1K | 0.77× | |
| 44 | Mississippi | ~2K | 0.76× | |
| 45 | New Mexico | ~1K | 0.76× | |
| 46 | Nevada | ~3K | 0.75× | |
| 47 | Texas | ~20K | 0.73× | |
| 48 | South Carolina | ~4K | 0.70× | |
| 49 | Louisiana | ~3K | 0.70× | |
| 50 | Alabama | ~3K | 0.66× |
The strongest cross-interests of the Gooseberry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 6.94× | ||
| 02 | QVC | Movies & TV | 5.63× | ||
| 03 | Mineral water | Food & Beverages | 5.03× | ||
| 04 | Weather forecasting | Home & Garden | 4.78× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 4.29× | ||
| 06 | Discount stores | Shopping | 4.24× | ||
| 07 | Hypermarket | Shopping | 3.74× | ||
| 08 | Renewable energy | Business & Career | 3.73× | ||
| 09 | Sustainable energy | Home & Garden | 3.69× | ||
| 10 | Microwave oven | Home & Garden | 3.59× | ||
| 11 | FedEx | Business & Career | 3.16× | ||
| 12 | Shopping malls | Shopping | 2.78× | ||
| 13 | Mortgage loans | Business & Career | 2.65× | ||
| 14 | Internet & Social Media | 2.50× | |||
| 15 | Organic food | Food & Beverages | 2.28× | ||
| 16 | Airbnb | Travel & Leisure | 2.19× | ||
| 17 | Subway | Food & Beverages | 2.17× | ||
| 18 | Pizza Hut | Food & Beverages | 2.11× | ||
| 19 | IKEA | Home & Garden | 2.08× | ||
| 20 | Furniture | Home & Garden | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.22× | |
| Convenience Orientation | PREMIUM | 2.17× | |
| Family Orientation | CONSERVATISM | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Pet Ownership | JOY | 0.84× |
Gooseberry has an estimated audience of 361,078 people in United States, concentrated in California and Texas.
74.5% of Gooseberry fans are female, 25.5% are male, with an average age of 41.8 years.
Gooseberry fans show strongest brand affinity for Discount stores (4.24×), QVC (5.63×), and Pinterest (2.5×) over the country average.
Gooseberry fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Gooseberry itself, the audience over-indexes on QVC (5.63×), Pinterest (2.5×), Weather forecasting (4.78×), and Shopping malls (2.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gooseberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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