Granola Audience in United States

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Granola has an estimated audience of 2,060,721 people in United States. 66.9% are female, 33.1% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Bank account, Collectable, Goop, Governor of Michigan.

The average Granola fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Bank account, Collectable, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Granola audience skews more female with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Granola fans

Demographic split for Granola audience in United States
MetricValue
Female66.9%
Male33.1%
Average age37.8
Estimated audience size2,060,721

Audience persona

The typical Granola fan in United States is more female, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Granola in United States
RegionReachAffinity
California339,9121.5×
Texas217,0611.23×
New York178,6861.55×
Florida163,3551.17×
Georgia75,6761.19×
Illinois75,3061.1×
New Jersey71,9781.37×
Pennsylvania71,1471.03×
North Carolina66,2061.07×
Virginia56,8691.13×
Massachusetts56,8201.4×
Ohio54,4250.86×
Michigan52,5120.97×
Washington50,6351.22×
Arizona40,7200.97×
Tennessee40,6570.98×
Maryland40,2541.14×
Indiana35,2620.94×
Colorado30,5100.94×
Missouri28,7650.87×
Louisiana28,2461.06×
South Carolina27,4680.89×
Minnesota27,2230.92×
Wisconsin27,1110.87×
Connecticut26,4891.28×
Alabama25,8760.9×
Oregon25,5061.08×
Kentucky23,9710.93×
Oklahoma21,1130.92×
Nevada18,7700.94×
Utah18,6311.01×
Arkansas15,1380.89×
Kansas14,8920.92×
Mississippi14,6690.86×
Iowa14,4160.85×
Hawaii11,0071.24×
Nebraska9,4950.92×
Idaho9,0600.88×
Washington, District of Columbia8,4331.36×
New Mexico7,7170.75×
New Hampshire7,2170.89×
Rhode Island7,1631.09×
Maine6,4780.88×
West Virginia6,1410.64×
Delaware5,3340.94×
Montana4,2140.74×
Alaska3,6620.83×
South Dakota3,5710.75×
Vermont3,1590.87×
North Dakota2,9860.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Granola audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Bank account2.88×Business & Career
Collectable1.56×Kids & Family
Goop4.76×Internet & Social Media
Governor of Michigan6.37×Politics & Society
Grinch3.12×Movies & TV
Layne Staley4.82×Music & Radio
Israel1.57×Travel & Leisure
Unique Gifts1.74×Shopping
Birthday Gifts2.32×Kids & Family
Wok4.29×Food & Beverages
JDSU1.83×Business & Career
Vocal harmony2.69×Music & Radio
Grace Slick5.19×Music & Radio
Staycation1.85×Home & Garden
Jesse Plemons1.89×Movies & TV
Yeo Jin-goo13.87×Movies & TV
Google Home3.23×Technology & Electronics
Urban horticulture1.79×Home & Garden
Hibachi3.87×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Granola audience
TraitClusterScore
DIY MentalityTHRILL1.6
Healthy LifestyleBALANCE1.55
Design AffinityPREMIUM1.49
Sports ActivityPOWER1.42
IndulgenceJOY1.39
Price SensitivityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Granola
CountryShare
United States28.7%
Ukraine6.6%
Canada4.5%

See Granola audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Granola have in United States?

Granola has an estimated audience of 2,060,721 people in United States, concentrated in California and Texas.

What is the gender split and age of Granola fans?

66.9% of Granola fans are female, 33.1% are male, with an average age of 37.8 years.

Which brands do Granola fans like most?

Granola fans show strongest brand affinity for Keene, New Hampshire (675×), Bank account (2.88×), and Collectable (1.56×) over the country average.

Where do Granola fans live in United States?

Granola fans in United States are most concentrated in California (reach 339,912), Texas (reach 217,061), and New York (reach 178,686). These three regions account for the largest share of the active audience.

What other brands do Granola fans also like?

Beyond Granola itself, the audience over-indexes on Bank account (2.88×), Collectable (1.56×), Goop (4.76×), and Governor of Michigan (6.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Granola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.