Rascasse Audience Intelligence

Granola Audience in United States

A data profile of the people who buy, follow and care about Granola in United States — modelled from more than twelve digital signal sources. Granola has an estimated audience of 2,060,721 people in United States.

#56among Sweet in United States#6230among Topic in United States#842in Food & Beverages

The average Granola fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Do it yourself (DIY), Superfood, with strongest over-indexing on Superman (2.16× the country average).

Demographically, the Granola audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Granola fan in United States is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Granola profile in United States.

Audience size
2.1M
in United States
Gender
66.9%♀
33.1% male
Age
37.8
average years
Country rank
#13910
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Granola fans

66.9% are female, 33.1% are male, average age 37.8.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Granola audience in United States
MetricValue
Female66.9%
Male33.1%
Average age37.8
Estimated audience size2,060,721
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Granola audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Granola audience comes from United States.

Worldwide audience distribution share by country for Granola
CountryShare
United States28.4%
Ukraine6.5%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Granola audience in United States is strongest.

Fig. 05

Top regions by affinity

Granola fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.70×
02California~400K1.63×
03Massachusetts~60K1.49×
04New Jersey~70K1.36×
05Washington~50K1.28×
06Connecticut~30K1.25×
07Washington, District of Columbia~7K1.18×
08Texas~200K1.16×
09Georgia~70K1.15×
10Utah~20K1.14×
11Hawaii~10K1.14×
12Maryland~40K1.12×
13Florida~200K1.10×
14Illinois~80K1.10×
15North Carolina~70K1.08×
16Virginia~50K1.08×
17Rhode Island~7K1.07×
18Colorado~30K1.05×
19Oregon~20K1.02×
20Pennsylvania~70K0.98×
21Vermont~4K0.98×
22Minnesota~30K0.97×
23Nebraska~10K0.96×
24New Hampshire~8K0.96×
25Delaware~5K0.96×
26Louisiana~20K0.94×
27Arizona~40K0.93×
28Tennessee~40K0.93×
29Idaho~10K0.93×
30Maine~7K0.92×
31Kansas~10K0.91×
32Alaska~4K0.91×
33Indiana~30K0.90×
34Wisconsin~30K0.90×
35South Carolina~30K0.90×
36Nevada~20K0.90×
37Michigan~50K0.88×
38Alabama~30K0.88×
39Iowa~10K0.87×
40Arkansas~10K0.87×
41South Dakota~4K0.86×
42North Dakota~4K0.85×
43Kentucky~20K0.84×
44Oklahoma~20K0.84×
45Montana~5K0.84×
46Ohio~50K0.82×
47Missouri~30K0.82×
48Mississippi~10K0.82×
49New Mexico~8K0.80×
50West Virginia~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Granola, United States
0.73×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Granola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Granola audience
#·InterestCategoryAffinity×
01ColumboMovies & TV12.82×
02SuperfoodFood & Beverages4.47×
03MyFitnessPalSports4.40×
04HouzzHome & Garden3.65×
05Standup paddleboardingSports3.53×
06Online food orderingFood & Beverages3.24×
07Non-alcoholic beverageFood & Beverages2.96×
08Microwave ovenHome & Garden2.84×
09IHOPFood & Beverages2.43×
10Fast casual restaurantsFood & Beverages2.42×
11Vintage clothingFashion & Accessoires2.28×
12Snack foodFood & Beverages2.18×
13SupermanMovies & TV2.16×
14The UPS StoreShopping2.01×
15Trader Joe'sShopping1.98×
16Organic foodFood & Beverages1.90×
17Do it yourself (DIY)Home & Garden1.86×
18BreakfastFood & Beverages1.82×
19IKEAHome & Garden1.69×
20Nonprofit organizationPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Granola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Granola audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
DIY MentalityTHRILL1.54×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Granola audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Social Media UsageJOY0.89×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Granola have in United States?

Granola has an estimated audience of 2,060,721 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Granola fans?

66.9% of Granola fans are female, 33.1% are male, with an average age of 37.8 years.

03

Which brands do Granola fans like most?

Granola fans show strongest brand affinity for Superman (2.16×), Do it yourself (DIY) (1.86×), and Superfood (4.47×) over the country average.

04

Where do Granola fans live in United States?

Granola fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Granola fans also like?

Beyond Granola itself, the audience over-indexes on Do it yourself (DIY) (1.86×), Superfood (4.47×), Trader Joe's (1.98×), and Online food ordering (3.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Granola audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Granola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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