Rascasse Audience Intelligence

Greater Boston Audience in United States

A data profile of the people who buy, follow and care about Greater Boston in United States — modelled from more than twelve digital signal sources. Greater Boston has an estimated audience of 2,377,774 people in United States.

#951among POI in United States#984in Travel & Leisure

The average Greater Boston fan in United States is 39.3 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Texas.

Top brand affinities include Boston Bruins, Hybrid electric vehicle, Antonio Brown, with strongest over-indexing on Boston Bruins (19.39× the country average).

Demographically, the Greater Boston audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greater Boston fan in United States is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Boston Bruins.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greater Boston profile in United States.

Audience size
2.4M
in United States
Gender
56.4%♀
43.6% male
Age
39.3
average years
Country rank
#12405
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greater Boston fans

56.4% are female, 43.6% are male, average age 39.3.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Greater Boston audience in United States
MetricValue
Female56.4%
Male43.6%
Average age39.3
Estimated audience size2,377,774
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Greater Boston audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4923%
50+19%
Fig. 04

Worldwide distribution

97.6%

of the worldwide Greater Boston audience comes from United States.

Worldwide audience distribution share by country for Greater Boston
CountryShare
United States97.6%
United Kingdom2.0%
Brazil0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greater Boston audience in United States is strongest.

Fig. 05

Top regions by affinity

Greater Boston fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~800K16.60×
02New Hampshire~30K3.05×
03Rhode Island~20K2.61×
04Maine~10K1.15×
05Vermont~5K1.15×
06Connecticut~30K1.09×
07North Dakota~5K1.06×
08South Dakota~6K1.05×
09Montana~7K0.99×
10Alaska~5K0.99×
11Delaware~6K0.98×
12Washington, District of Columbia~7K0.97×
13West Virginia~10K0.95×
14Hawaii~10K0.95×
15Idaho~10K0.93×
16Nebraska~10K0.92×
17New Mexico~10K0.92×
18Mississippi~20K0.91×
19Arkansas~20K0.90×
20Kansas~20K0.89×
21Iowa~20K0.88×
22Louisiana~30K0.87×
23Oklahoma~20K0.87×
24Utah~20K0.87×
25Kentucky~30K0.86×
26Nevada~20K0.86×
27Alabama~30K0.85×
28Missouri~30K0.84×
29South Carolina~30K0.84×
30Wisconsin~30K0.84×
31Oregon~20K0.84×
32Minnesota~30K0.83×
33Arizona~40K0.82×
34Tennessee~40K0.82×
35Indiana~40K0.82×
36Colorado~30K0.81×
37New York~100K0.78×
38Maryland~30K0.78×
39Michigan~50K0.74×
40Virginia~40K0.74×
41Washington~40K0.74×
42Ohio~50K0.73×
43New Jersey~40K0.72×
44Georgia~50K0.71×
45North Carolina~50K0.70×
46Pennsylvania~50K0.68×
47Illinois~50K0.66×
48Florida~90K0.57×
49Texas~100K0.53×
50California~100K0.50×
Fig. 06

Affinity by region

Affinity by region — Greater Boston, United States
0.50×1.00×16.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greater Boston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greater Boston audience
#·InterestCategoryAffinity×
01Boston BruinsSports19.39×
02Mazda6Cars & Mobility19.39×
03Sports sedanCars & Mobility18.26×
04Subcompact carCars & Mobility17.57×
05Antonio BrownSports17.16×
06Hybrid electric vehicleCars & Mobility13.70×
07Station wagonCars & Mobility11.30×
08City carCars & Mobility10.25×
09United States national football teamSports9.82×
10Family carCars & Mobility8.28×
11CarcareCars & Mobility8.21×
12Plug-in hybridCars & Mobility7.25×
13Auto showCars & Mobility6.84×
14CoupéCars & Mobility6.83×
15HatchbackCars & Mobility6.23×
16Antique carCars & Mobility6.20×
17Jaguar CarsCars & Mobility5.49×
18Touring motorcycleCars & Mobility5.48×
19Boston Red SoxSports5.36×
20Tesla MotorsCars & Mobility4.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greater Boston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greater Boston audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.56×
PatriotismCONSERVATISM2.44×
Risk AppetiteTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greater Boston audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greater Boston have in United States?

Greater Boston has an estimated audience of 2,377,774 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Greater Boston fans?

56.4% of Greater Boston fans are female, 43.6% are male, with an average age of 39.3 years.

03

Which brands do Greater Boston fans like most?

Greater Boston fans show strongest brand affinity for Boston Bruins (19.39×), Hybrid electric vehicle (13.7×), and Antonio Brown (17.16×) over the country average.

04

Where do Greater Boston fans live in United States?

Greater Boston fans in United States are most concentrated in Massachusetts (reach ~800K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Greater Boston fans also like?

Beyond Greater Boston itself, the audience over-indexes on Hybrid electric vehicle (13.7×), Antonio Brown (17.16×), Carcare (8.21×), and Family car (8.28×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Greater Boston audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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