Greater Boston Audience in United States

Greater Boston has an estimated audience of 2,377,774 people in United States. 56.4% are female, 43.6% are male, average age 39.3. Top regions: Massachusetts, New York, California. Top brand affinities: Boston Bruins, Antonio Brown, Autism Awareness, Enterprise Rent-A-Car, Boston Red Sox.

The average Greater Boston fan in United States is 39.3 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, California. Top brand affinities include Boston Bruins, Antonio Brown, Autism Awareness, with strongest over-indexing on Boston Bruins (20.95× the country average). Demographically, the Greater Boston audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Greater Boston fans

Demographic split for Greater Boston audience in United States
MetricValue
Female56.4%
Male43.6%
Average age39.3
Estimated audience size2,377,774

Audience persona

The typical Greater Boston fan in United States is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Boston Bruins.

Top regions in United States

Top regions ranked by reach for Greater Boston in United States
RegionReachAffinity
Massachusetts808,68817.26×
New York98,9630.74×
California93,1030.36×
Texas50,3430.25×
Florida45,8110.28×
New Hampshire41,9534.48×
North Carolina30,3280.42×
Virginia30,1840.52×
Rhode Island29,1673.85×
New Jersey28,9090.48×
Pennsylvania26,4700.33×
Connecticut25,7051.08×
Illinois24,8270.31×
Michigan17,9250.29×
Georgia17,3550.24×
Ohio15,6830.21×
Washington14,8950.31×
Maryland14,7530.36×
Maine12,9561.52×
Mississippi9,8680.5×
Oregon9,1150.33×
Tennessee9,0770.19×
Alabama8,8480.27×
Indiana8,7810.2×
Louisiana8,7740.29×
Arkansas8,7670.45×
Oklahoma8,5730.32×
Kentucky8,4380.28×
South Carolina8,3690.23×
West Virginia8,1470.74×
Kansas7,5250.4×
Idaho7,5230.63×
Wisconsin7,4770.21×
Missouri7,2890.19×
Arizona7,2010.15×
Minnesota7,1940.21×
Hawaii7,1860.7×
Iowa7,1440.36×
Montana7,0871.07×
South Dakota6,9951.27×
Colorado6,9310.18×
Vermont6,9061.65×
North Dakota6,8111.39×
Nebraska6,5730.55×
New Mexico6,5390.55×
Nevada6,5170.28×
Utah6,3960.3×
Washington, District of Columbia6,2870.88×
Delaware5,8050.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greater Boston audience
BrandAffinityCategory
Boston Bruins20.95×Sports
Antonio Brown16.34×Sports
Autism Awareness9.79×Health
Enterprise Rent-A-Car6.3×Cars & Mobility
Boston Red Sox8.38×Sports
Diabetes mellitus awareness6.58×Health
Kia Sportage18.85×Cars & Mobility
CarGurus4.86×Cars & Mobility
Honda Accord11.69×Cars & Mobility
Singer-songwriter3.21×Music & Radio
Toyota Supra11.8×Cars & Mobility
Family car8.07×Cars & Mobility
Microblogging6.83×Technology & Electronics
Mazda MX-519.39×Cars & Mobility
Carcare6.86×Cars & Mobility
Hatchback5.92×Cars & Mobility
Station wagon10.13×Cars & Mobility
Subcompact car19.39×Cars & Mobility
Hybrid electric vehicle8.86×Cars & Mobility
Google Maps2.52×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greater Boston audience
TraitClusterScore
Family OrientationCONSERVATISM2.32
Risk AppetiteTHRILL1.83
LGBTQ+ IdentityOPEN1.6
Luxury OrientationPREMIUM1.51
Early Adopter MentalityPOWER1.43
PatriotismCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Greater Boston
CountryShare
United States97.6%
United Kingdom2.0%
Brazil0.1%

See Greater Boston audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Greater Boston have in United States?

Greater Boston has an estimated audience of 2,377,774 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Greater Boston fans?

56.4% of Greater Boston fans are female, 43.6% are male, with an average age of 39.3 years.

Which brands do Greater Boston fans like most?

Greater Boston fans show strongest brand affinity for Boston Bruins (20.95×), Antonio Brown (16.34×), and Autism Awareness (9.79×) over the country average.

Where do Greater Boston fans live in United States?

Greater Boston fans in United States are most concentrated in Massachusetts (reach 808,688), New York (reach 98,963), and California (reach 93,103). These three regions account for the largest share of the active audience.

What other brands do Greater Boston fans also like?

Beyond Greater Boston itself, the audience over-indexes on Antonio Brown (16.34×), Autism Awareness (9.79×), Enterprise Rent-A-Car (6.3×), and Boston Red Sox (8.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.