Guaranteed Rate Field Audience in United States
Guaranteed Rate Field has an estimated audience of 1,006,639 people in United States. 40.4% are female, 59.6% are male, average age 36.9. Top brand affinities: Kia Sportage, Los Angeles Dodgers, MLB, Honda HR-V, Scooby-Doo.
Top brand affinities include Kia Sportage, Los Angeles Dodgers, MLB, with strongest over-indexing on Kia Sportage (21.7× the country average). Demographically, the Guaranteed Rate Field audience skews more male with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Guaranteed Rate Field fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 36.9 |
| Estimated audience size | 1,006,639 |
Audience persona
The typical Guaranteed Rate Field fan in United States is more male, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 21.7× | Cars & Mobility |
| Los Angeles Dodgers | 4.32× | Sports |
| MLB | 2.32× | Sports |
| Honda HR-V | 14.72× | Cars & Mobility |
| Scooby-Doo | 2.75× | Movies & TV |
| Chicago White Sox | 6.9× | Sports |
| FC Bayern Munich | 3.31× | Sports |
| Capital One | 1.92× | Business & Career |
| Pre-school playgroup | 15.87× | Kids & Family |
| Livemusic | 2.5× | Music & Radio |
| Google Maps | 1.84× | Internet & Social Media |
| Houston Astros | 3.81× | Sports |
| Toyota Supra | 6.25× | Cars & Mobility |
| Eyebrow | 2.79× | Beauty & Wellness |
| Los Angeles Lakers | 2.11× | Sports |
| New York Yankees | 2.41× | Sports |
| NBA Finals | 2.01× | Sports |
| Boston Red Sox | 3.23× | Sports |
| Aaron Rodgers | 2.56× | Sports |
| Jeep Grand Cherokee | 4.22× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.09 |
| Sports Activity | POWER | 1.07 |
| Social Media Usage | JOY | 1.02 |
| Extroversion | THRILL | 0.99 |
| Risk Appetite | THRILL | 0.99 |
| Early Adopter Mentality | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.4% |
| Canada | 1.8% |
| Mexico | 0.7% |
See Guaranteed Rate Field audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Guaranteed Rate Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.