Rascasse Audience Intelligence

Guaranteed Rate Field Audience in United States

A data profile of the people who buy, follow and care about Guaranteed Rate Field in United States — modelled from more than twelve digital signal sources. Guaranteed Rate Field has an estimated audience of 1,282,183 people in United States.

#42among Stadium in United States#1698among POI in United States#1813in Sports

The average Guaranteed Rate Field fan in United States is 39.5 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, California.

Top brand affinities include Chicago White Sox, MLB, Seattle Mariners, with strongest over-indexing on Chicago White Sox (8.37× the country average).

Demographically, the Guaranteed Rate Field audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guaranteed Rate Field fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Chicago White Sox.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guaranteed Rate Field profile in United States.

Audience size
1.3M
in United States
Gender
39.0%♀
61.0% male
Age
39.5
average years
Country rank
#19899
POI in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guaranteed Rate Field fans

39.0% are female, 61.0% are male, average age 39.5.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Guaranteed Rate Field audience in United States
MetricValue
Female39.0%
Male61.0%
Average age39.5
Estimated audience size1,282,183
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Guaranteed Rate Field audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

95.8%

of the worldwide Guaranteed Rate Field audience comes from United States.

Worldwide audience distribution share by country for Guaranteed Rate Field
CountryShare
United States95.8%
Canada1.9%
Mexico0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guaranteed Rate Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Guaranteed Rate Field fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~800K31.99×
02Indiana~50K2.73×
03Wisconsin~20K1.12×
04Iowa~8K0.93×
05Alaska~2K0.84×
06Vermont~2K0.82×
07North Dakota~2K0.78×
08South Dakota~2K0.75×
09Montana~2K0.73×
10Michigan~20K0.72×
11West Virginia~4K0.71×
12Rhode Island~2K0.71×
13Maine~3K0.70×
14Delaware~2K0.70×
15New Hampshire~3K0.69×
16Idaho~4K0.67×
17Hawaii~3K0.67×
18Nebraska~3K0.65×
19Washington, District of Columbia~2K0.64×
20Mississippi~5K0.62×
21Kansas~5K0.61×
22New Mexico~3K0.61×
23Arkansas~5K0.58×
24Minnesota~8K0.55×
25Missouri~9K0.53×
26Kentucky~7K0.52×
27Oklahoma~6K0.52×
28Louisiana~7K0.51×
29Ohio~20K0.50×
30Connecticut~5K0.50×
31Utah~5K0.50×
32Nevada~5K0.49×
33Alabama~7K0.47×
34Oregon~6K0.47×
35Pennsylvania~20K0.45×
36Colorado~8K0.45×
37South Carolina~7K0.45×
38Tennessee~9K0.43×
39Maryland~8K0.43×
40New Jersey~10K0.42×
41Arizona~9K0.42×
42Massachusetts~9K0.42×
43Washington~9K0.41×
44Virginia~10K0.38×
45New York~20K0.37×
46Georgia~10K0.36×
47North Carolina~10K0.35×
48California~40K0.32×
49Florida~20K0.30×
50Texas~20K0.27×
Fig. 06

Affinity by region

Affinity by region — Guaranteed Rate Field, United States
0.27×1.00×31.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guaranteed Rate Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guaranteed Rate Field audience
#·InterestCategoryAffinity×
01Chicago White SoxSports8.37×
02StadiumSports3.88×
03World SeriesSports3.68×
04Major League Baseball All-Star GameSports3.47×
05Seattle MarinersSports3.30×
06Aaron JudgeSports3.12×
07Minor League BaseballSports3.04×
08Boston Red SoxSports2.83×
09Houston AstrosSports2.31×
10MLBSports2.23×
11MLB.comSports2.21×
12New York YankeesSports1.98×
13CBS SportsMovies & TV1.84×
14Detroit TigersSports1.77×
15Anime conventionLiterature1.70×
16Scooby-DooMovies & TV1.68×
17NBA FinalsSports1.56×
18PGA TourSports1.55×
19High schoolBusiness & Career1.54×
20NHLSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guaranteed Rate Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guaranteed Rate Field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
Career OrientationPOWER1.15×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guaranteed Rate Field audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.83×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guaranteed Rate Field have in United States?

Guaranteed Rate Field has an estimated audience of 1,282,183 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Guaranteed Rate Field fans?

39.0% of Guaranteed Rate Field fans are female, 61.0% are male, with an average age of 39.5 years.

03

Which brands do Guaranteed Rate Field fans like most?

Guaranteed Rate Field fans show strongest brand affinity for Chicago White Sox (8.37×), MLB (2.23×), and Seattle Mariners (3.3×) over the country average.

04

Where do Guaranteed Rate Field fans live in United States?

Guaranteed Rate Field fans in United States are most concentrated in Illinois (reach ~800K), Indiana (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Guaranteed Rate Field fans also like?

Beyond Guaranteed Rate Field itself, the audience over-indexes on MLB (2.23×), Seattle Mariners (3.3×), Major League Baseball All-Star Game (3.47×), and Stadium (3.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Guaranteed Rate Field audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guaranteed Rate Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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