Guava Audience in United States

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Guava has an estimated audience of 1,018,733 people in United States. 63.1% are female, 36.9% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Combat sport, The Historian, Nationality.

The average Guava fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Combat sport, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Guava audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Guava fans

Demographic split for Guava audience in United States
MetricValue
Female63.1%
Male36.9%
Average age33.4
Estimated audience size1,018,733

Audience persona

The typical Guava fan in United States is more female, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Guava in United States
RegionReachAffinity
California150,7091.35×
Texas101,7011.16×
Florida97,0281.41×
New York62,6451.1×
Illinois35,9351.06×
Georgia32,8321.05×
Pennsylvania32,3770.94×
North Carolina31,0081.01×
Virginia28,0681.13×
Ohio26,9030.86×
New Jersey26,5731.03×
Michigan25,0850.94×
Washington23,8061.16×
Massachusetts22,0641.1×
Arizona19,9180.96×
Tennessee18,2410.89×
Indiana18,0040.97×
Hawaii17,9224.09×
Maryland17,7011.01×
Minnesota15,2531.04×
Missouri15,0090.91×
Colorado14,4130.9×
South Carolina13,2810.87×
Wisconsin13,0380.85×
Louisiana12,3420.94×
Alabama11,8210.83×
Oregon11,4990.98×
Kentucky11,3520.89×
Oklahoma10,6610.94×
Connecticut9,9900.98×
Utah9,7351.07×
Nevada9,6990.98×
Iowa7,7180.92×
Kansas7,3630.92×
Arkansas7,2560.86×
Mississippi6,8930.82×
Nebraska4,5560.89×
Idaho4,3810.86×
New Mexico4,3320.85×
West Virginia3,5040.74×
New Hampshire3,3660.84×
Washington, District of Columbia3,1441.03×
Maine3,0460.83×
Rhode Island2,6430.81×
Delaware2,2010.78×
Montana2,0270.72×
Alaska1,8060.83×
South Dakota1,7830.76×
North Dakota1,5690.75×
Vermont1,3600.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guava audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Combat sport2.04×Sports
The Historian16.48×Literature
Nationality2×Politics & Society
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Racing1.54×Cars & Mobility
Chiropractic education5.71×Business & Career
Panama1.79×Travel & Leisure
Women's empowerment1.87×Politics & Society
Evan Tanner16.6×Sports
IS (Infinite Stratos)1.65×Literature
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.17×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Janitor2.55×Home & Garden
Holly Hagan17.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guava audience
TraitClusterScore
IndulgenceJOY1.5
Price SensitivityPREMIUM1.39
ExtroversionTHRILL1.2
Early Adopter MentalityPOWER1.15
Design AffinityPREMIUM1.1
CreativityOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Guava
CountryShare
United States15.5%
Pakistan10.0%
Nigeria8.9%

See Guava audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Guava have in United States?

Guava has an estimated audience of 1,018,733 people in United States, concentrated in California and Texas.

What is the gender split and age of Guava fans?

63.1% of Guava fans are female, 36.9% are male, with an average age of 33.4 years.

Which brands do Guava fans like most?

Guava fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and Combat sport (2.04×) over the country average.

Where do Guava fans live in United States?

Guava fans in United States are most concentrated in California (reach 150,709), Texas (reach 101,701), and Florida (reach 97,028). These three regions account for the largest share of the active audience.

What other brands do Guava fans also like?

Beyond Guava itself, the audience over-indexes on Google Home (11.64×), Combat sport (2.04×), The Historian (16.48×), and Nationality (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.