Rascasse Audience Intelligence

Guava Audience in United States

A data profile of the people who buy, follow and care about Guava in United States — modelled from more than twelve digital signal sources. Guava has an estimated audience of 1,018,733 people in United States.

#24among Fruit in United States#8603among Topic in United States#1303in Food & Beverages

The average Guava fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ace Hardware, Internet celebrity, Pizza Hut, with strongest over-indexing on Ace Hardware (2.85× the country average).

Demographically, the Guava audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guava fan in United States is more female, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for Ace Hardware.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guava profile in United States.

Audience size
1M
in United States
Gender
63.1%♀
36.9% male
Age
33.4
average years
Country rank
#23379
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guava fans

63.1% are female, 36.9% are male, average age 33.4.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Guava audience in United States
MetricValue
Female63.1%
Male36.9%
Average age33.4
Estimated audience size1,018,733
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Guava audience in United States
Age bracketShare%
16-1932%
20-2925%
30-3919%
40-4914%
50+10%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Guava audience comes from United States.

Worldwide audience distribution share by country for Guava
CountryShare
United States15.4%
Pakistan9.9%
Nigeria8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guava audience in United States is strongest.

Fig. 05

Top regions by affinity

Guava fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K3.69×
02California~100K1.29×
03Florida~90K1.28×
04Virginia~30K1.10×
05Minnesota~20K1.10×
06Washington~20K1.09×
07Texas~90K1.07×
08Massachusetts~20K1.07×
09New York~60K1.06×
10Illinois~40K1.04×
11Georgia~30K1.03×
12North Carolina~30K1.02×
13Utah~9K1.02×
14New Jersey~30K1.00×
15Maryland~20K0.98×
16Arizona~20K0.97×
17Louisiana~10K0.97×
18Connecticut~10K0.97×
19Iowa~8K0.97×
20Nebraska~5K0.97×
21Washington, District of Columbia~3K0.97×
22Oregon~10K0.96×
23Oklahoma~10K0.96×
24Pennsylvania~30K0.95×
25Kansas~8K0.95×
26Indiana~20K0.94×
27Kentucky~10K0.93×
28Nevada~9K0.93×
29Missouri~20K0.92×
30Arkansas~8K0.92×
31New Mexico~5K0.92×
32South Dakota~2K0.92×
33Alaska~2K0.92×
34Maine~3K0.91×
35Michigan~20K0.90×
36Tennessee~20K0.90×
37North Dakota~2K0.90×
38Wisconsin~10K0.89×
39Colorado~10K0.88×
40Ohio~30K0.87×
41Alabama~10K0.87×
42Idaho~4K0.87×
43Rhode Island~3K0.87×
44South Carolina~10K0.86×
45New Hampshire~3K0.86×
46Vermont~2K0.85×
47Delaware~2K0.84×
48Mississippi~7K0.83×
49West Virginia~4K0.80×
50Montana~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Guava, United States
0.77×1.00×3.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guava audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guava audience
#·InterestCategoryAffinity×
01Internet celebrityInternet & Social Media3.12×
02Ace HardwareHome & Garden2.85×
03Baby foodKids & Family2.41×
04Sparkling wineFood & Beverages2.25×
05Web serverTechnology & Electronics2.24×
06Virtual realityTechnology & Electronics2.19×
07Non-alcoholic beverageFood & Beverages2.16×
08WegmansShopping2.02×
09Panda ExpressFood & Beverages1.93×
10Sprouts Farmers MarketShopping1.93×
11Online newspaperNews1.90×
12Valentine's DayKids & Family1.89×
13Domino's PizzaFood & Beverages1.84×
14Pizza HutFood & Beverages1.82×
15PastryFood & Beverages1.77×
16SubwayFood & Beverages1.72×
17PublixShopping1.64×
18Cyber MondayShopping1.59×
19Panera BreadFood & Beverages1.53×
20J. C. PenneyShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guava audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guava audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
Price SensitivityPREMIUM1.52×
Urban LifestyleOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guava audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
SustainabilityBALANCE0.76×
Sports ActivityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guava have in United States?

Guava has an estimated audience of 1,018,733 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guava fans?

63.1% of Guava fans are female, 36.9% are male, with an average age of 33.4 years.

03

Which brands do Guava fans like most?

Guava fans show strongest brand affinity for Ace Hardware (2.85×), Internet celebrity (3.12×), and Pizza Hut (1.82×) over the country average.

04

Where do Guava fans live in United States?

Guava fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Guava fans also like?

Beyond Guava itself, the audience over-indexes on Internet celebrity (3.12×), Pizza Hut (1.82×), Domino's Pizza (1.84×), and Subway (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Guava audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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