A data profile of the people who buy, follow and care about Gulf War in United States — modelled from more than twelve digital signal sources. Gulf War has an estimated audience of 5,581,925 people in United States.
The average Gulf War fan in United States is 46.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include War on Terror, Atlanta Braves, Donald Trump, with strongest over-indexing on War on Terror (27.19× the country average).
Demographically, the Gulf War audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gulf War fan in United States is more male, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for War on Terror.
The key figures that characterise the Gulf War profile in United States.
27.9% are female, 72.1% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 46.6 |
| Estimated audience size | 5,581,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Gulf War audience comes from United States.
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 7.0% |
| Japan | 3.5% |
Where the Gulf War audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~20K | 1.32× | |
| 02 | Oklahoma | ~70K | 1.11× | |
| 03 | Alaska | ~10K | 1.11× | |
| 04 | Arizona | ~100K | 1.09× | |
| 05 | North Dakota | ~10K | 1.09× | |
| 06 | New Hampshire | ~20K | 1.08× | |
| 07 | Maine | ~20K | 1.08× | |
| 08 | Vermont | ~10K | 1.07× | |
| 09 | Washington | ~100K | 1.06× | |
| 10 | Idaho | ~30K | 1.06× | |
| 11 | Virginia | ~100K | 1.05× | |
| 12 | Kansas | ~50K | 1.05× | |
| 13 | Nebraska | ~30K | 1.05× | |
| 14 | West Virginia | ~30K | 1.05× | |
| 15 | Kentucky | ~70K | 1.04× | |
| 16 | New Mexico | ~30K | 1.04× | |
| 17 | Montana | ~20K | 1.03× | |
| 18 | Massachusetts | ~100K | 1.02× | |
| 19 | Texas | ~500K | 1.01× | |
| 20 | Tennessee | ~100K | 1.01× | |
| 21 | Oregon | ~60K | 1.01× | |
| 22 | Iowa | ~50K | 1.01× | |
| 23 | South Dakota | ~10K | 1.01× | |
| 24 | California | ~600K | 1.00× | |
| 25 | Missouri | ~90K | 1.00× | |
| 26 | North Carolina | ~200K | 0.99× | |
| 27 | Colorado | ~90K | 0.99× | |
| 28 | Connecticut | ~60K | 0.99× | |
| 29 | Utah | ~50K | 0.99× | |
| 30 | Arkansas | ~50K | 0.99× | |
| 31 | Pennsylvania | ~200K | 0.98× | |
| 32 | Hawaii | ~20K | 0.98× | |
| 33 | Illinois | ~200K | 0.97× | |
| 34 | Indiana | ~100K | 0.97× | |
| 35 | Minnesota | ~80K | 0.97× | |
| 36 | Louisiana | ~70K | 0.96× | |
| 37 | Rhode Island | ~20K | 0.96× | |
| 38 | Ohio | ~200K | 0.95× | |
| 39 | Georgia | ~200K | 0.95× | |
| 40 | Alabama | ~70K | 0.95× | |
| 41 | Wisconsin | ~80K | 0.94× | |
| 42 | Mississippi | ~40K | 0.94× | |
| 43 | Michigan | ~100K | 0.93× | |
| 44 | Maryland | ~90K | 0.91× | |
| 45 | Florida | ~300K | 0.90× | |
| 46 | New York | ~300K | 0.90× | |
| 47 | Nevada | ~50K | 0.90× | |
| 48 | South Carolina | ~70K | 0.89× | |
| 49 | New Jersey | ~100K | 0.86× | |
| 50 | Delaware | ~10K | 0.85× |
The strongest cross-interests of the Gulf War audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | War on Terror | Politics & Society | 27.19× | ||
| 02 | Karl Marx | Literature | 8.28× | ||
| 03 | Model building | Kids & Family | 7.14× | ||
| 04 | Tom Hardy | Movies & TV | 5.78× | ||
| 05 | Atlanta Braves | Sports | 5.11× | ||
| 06 | Navy Federal Credit Union | Business & Career | 5.07× | ||
| 07 | Public security | Politics & Society | 4.89× | ||
| 08 | Chuck Norris | Movies & TV | 3.37× | ||
| 09 | Self-defense | Sports | 2.95× | ||
| 10 | Drudge Report | Sports | 2.87× | ||
| 11 | Rail transport | Travel & Leisure | 2.59× | ||
| 12 | Renewable energy | Business & Career | 2.47× | ||
| 13 | Fox News Channel | Movies & TV | 2.45× | ||
| 14 | Discount Tire | Shopping | 2.34× | ||
| 15 | Nostalgia | Home & Garden | 1.94× | ||
| 16 | Tradition | Politics & Society | 1.86× | ||
| 17 | Nonprofit organization | Politics & Society | 1.78× | ||
| 18 | MSN | News | 1.62× | ||
| 19 | Donald Trump | Politics & Society | 1.60× | ||
| 20 | Chick-fil-A | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 17.73× | |
| Individualism | JOY | 2.31× | |
| Community Orientation | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Design Affinity | PREMIUM | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Gulf War has an estimated audience of 5,581,925 people in United States, concentrated in California and Texas.
27.9% of Gulf War fans are female, 72.1% are male, with an average age of 46.6 years.
Gulf War fans show strongest brand affinity for War on Terror (27.19×), Atlanta Braves (5.11×), and Donald Trump (1.6×) over the country average.
Gulf War fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gulf War itself, the audience over-indexes on Atlanta Braves (5.11×), Donald Trump (1.6×), Chuck Norris (3.37×), and Navy Federal Credit Union (5.07×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gulf War. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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