Hair Club Audience in United States
Hair Club has an estimated audience of 558,225 people in United States. 48.4% are female, 51.6% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Google News, CarGurus.
The average Hair Club fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (8.9× the country average). Demographically, the Hair Club audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Website / Newspaper / Magazine
Demographics of Hair Club fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 42.7 |
| Estimated audience size | 558,225 |
Audience persona
The typical Hair Club fan in United States is balanced, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 86,884 | 1.42× |
| Texas | 70,573 | 1.47× |
| Florida | 58,600 | 1.55× |
| New York | 49,452 | 1.59× |
| New Jersey | 29,255 | 2.06× |
| Pennsylvania | 22,690 | 1.21× |
| Illinois | 21,282 | 1.14× |
| North Carolina | 21,282 | 1.27× |
| Ohio | 20,361 | 1.18× |
| Georgia | 18,931 | 1.1× |
| Virginia | 18,852 | 1.39× |
| Michigan | 16,073 | 1.1× |
| Massachusetts | 16,017 | 1.46× |
| Tennessee | 15,403 | 1.38× |
| Maryland | 12,337 | 1.29× |
| Washington | 11,829 | 1.06× |
| Arizona | 11,414 | 1× |
| Indiana | 9,834 | 0.96× |
| Kentucky | 9,291 | 1.33× |
| Colorado | 9,016 | 1.02× |
| Connecticut | 8,125 | 1.45× |
| Oregon | 7,892 | 1.23× |
| South Carolina | 7,757 | 0.92× |
| Minnesota | 7,564 | 0.95× |
| Missouri | 6,862 | 0.76× |
| Utah | 6,313 | 1.26× |
| Nevada | 6,172 | 1.14× |
| Alabama | 6,057 | 0.78× |
| Oklahoma | 5,870 | 0.95× |
| Louisiana | 5,356 | 0.74× |
| Wisconsin | 4,961 | 0.59× |
| Kansas | 4,336 | 0.99× |
| Iowa | 4,320 | 0.94× |
| Arkansas | 3,951 | 0.86× |
| Rhode Island | 3,661 | 2.06× |
| New Mexico | 3,134 | 1.12× |
| Mississippi | 2,759 | 0.6× |
| Nebraska | 2,550 | 0.91× |
| New Hampshire | 2,413 | 1.1× |
| West Virginia | 1,952 | 0.75× |
| Delaware | 1,325 | 0.86× |
| Washington, District of Columbia | 1,315 | 0.78× |
| Idaho | 730 | 0.26× |
| Hawaii | 574 | 0.24× |
| Alaska | 557 | 0.47× |
| Montana | 485 | 0.31× |
| Maine | 480 | 0.24× |
| South Dakota | 479 | 0.37× |
| North Dakota | 466 | 0.41× |
| Wyoming | 451 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 8.9× | Business & Career |
| Google Maps | 7.79× | Internet & Social Media |
| Indeed.com | 8.03× | Business & Career |
| Google News | 8.17× | News |
| CarGurus | 7.99× | Cars & Mobility |
| Management of hair loss | 22.71× | Beauty & Wellness |
| Enterprise Rent-A-Car | 6.78× | Cars & Mobility |
| Circle K | 7.46× | Shopping |
| DeviantArt | 6.85× | Internet & Social Media |
| AccuWeather | 5.99× | Home & Garden |
| Khan Academy | 7.26× | Business & Career |
| ICloud | 7.54× | Technology & Electronics |
| Apple Store | 6.38× | Shopping |
| Beetlejuice | 3.82× | Movies & TV |
| Bruce Willis | 5.44× | Movies & TV |
| Diane Keaton | 4.65× | Movies & TV |
| Billy Bob Thornton | 6.42× | Movies & TV |
| Aaron Rodgers | 4.67× | Sports |
| Jeff Bezos | 7.64× | Business & Career |
| FC Bayern Munich | 4.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.99 |
| Career Orientation | POWER | 1.65 |
| Need for Security | CONSERVATISM | 1.57 |
| Price Sensitivity | PREMIUM | 1.45 |
| Luxury Orientation | PREMIUM | 1.4 |
| Risk Appetite | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.0% |
| Canada | 12.3% |
| United Kingdom | 3.4% |
See Hair Club audiences in other countries
More Beauty & Wellness audiences in United States
Frequently asked questions
How many fans does Hair Club have in United States?
Hair Club has an estimated audience of 558,225 people in United States, concentrated in California and Texas.
What is the gender split and age of Hair Club fans?
48.4% of Hair Club fans are female, 51.6% are male, with an average age of 42.7 years.
Which brands do Hair Club fans like most?
Hair Club fans show strongest brand affinity for Capital One (8.9×), Google Maps (7.79×), and Indeed.com (8.03×) over the country average.
Where do Hair Club fans live in United States?
Hair Club fans in United States are most concentrated in California (reach 86,884), Texas (reach 70,573), and Florida (reach 58,600). These three regions account for the largest share of the active audience.
What other brands do Hair Club fans also like?
Beyond Hair Club itself, the audience over-indexes on Google Maps (7.79×), Indeed.com (8.03×), Google News (8.17×), and CarGurus (7.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hair Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.