Hair Club Audience in United States

Hair Club logo

Hair Club has an estimated audience of 558,225 people in United States. 48.4% are female, 51.6% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Fast Five, Historic site, JDSU, Governor of Michigan.

The average Hair Club fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Fast Five, Historic site, with strongest over-indexing on Regional styles of Mexican music (16.65× the country average). Demographically, the Hair Club audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

Demographics of Hair Club fans

Demographic split for Hair Club audience in United States
MetricValue
Female48.4%
Male51.6%
Average age42.7
Estimated audience size558,225

Audience persona

The typical Hair Club fan in United States is balanced, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Hair Club in United States
RegionReachAffinity
California86,8841.42×
Texas70,5731.47×
Florida58,6001.55×
New York49,4521.59×
New Jersey29,2552.06×
Pennsylvania22,6901.21×
Illinois21,2821.14×
North Carolina21,2821.27×
Ohio20,3611.18×
Georgia18,9311.1×
Virginia18,8521.39×
Michigan16,0731.1×
Massachusetts16,0171.46×
Tennessee15,4031.38×
Maryland12,3371.29×
Washington11,8291.06×
Arizona11,4141×
Indiana9,8340.96×
Kentucky9,2911.33×
Colorado9,0161.02×
Connecticut8,1251.45×
Oregon7,8921.23×
South Carolina7,7570.92×
Minnesota7,5640.95×
Missouri6,8620.76×
Utah6,3131.26×
Nevada6,1721.14×
Alabama6,0570.78×
Oklahoma5,8700.95×
Louisiana5,3560.74×
Wisconsin4,9610.59×
Kansas4,3360.99×
Iowa4,3200.94×
Arkansas3,9510.86×
Rhode Island3,6612.06×
New Mexico3,1341.12×
Mississippi2,7590.6×
Nebraska2,5500.91×
New Hampshire2,4131.1×
West Virginia1,9520.75×
Delaware1,3250.86×
Washington, District of Columbia1,3150.78×
Idaho7300.26×
Hawaii5740.24×
Alaska5570.47×
Montana4850.31×
Maine4800.24×
South Dakota4790.37×
North Dakota4660.41×
Wyoming4510.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair Club audience
BrandAffinityCategory
Regional styles of Mexican music16.65×Music & Radio
Fast Five22.71×Movies & TV
Historic site5.92×Arts & Culture
JDSU3.6×Business & Career
Governor of Michigan7.79×Politics & Society
Nationality2×Politics & Society
Goop4.84×Internet & Social Media
Vocal harmony3.85×Music & Radio
Hibachi6.54×Food & Beverages
UK garage4.5×Music & Radio
Grinch3.24×Movies & TV
Kendra Scott2.35×Fashion & Accessoires
Noodle (Gorillaz)2.78×Music & Radio
Fairy godmother5.56×Literature
Pro-Ject3.02×Music & Radio
Wok4.73×Food & Beverages
Kona Grill7.72×Food & Beverages
Hipster6.54×Politics & Society
El Paso County, Colorado8.43×Travel & Leisure
Google Home4.1×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair Club audience
TraitClusterScore
Quality AwarenessPREMIUM1.99
Career OrientationPOWER1.65
Need for SecurityCONSERVATISM1.57
Price SensitivityPREMIUM1.45
Luxury OrientationPREMIUM1.4
Risk AppetiteTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Hair Club
CountryShare
United States60.0%
Canada12.3%
United Kingdom3.4%

See Hair Club audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Hair Club have in United States?

Hair Club has an estimated audience of 558,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair Club fans?

48.4% of Hair Club fans are female, 51.6% are male, with an average age of 42.7 years.

Which brands do Hair Club fans like most?

Hair Club fans show strongest brand affinity for Regional styles of Mexican music (16.65×), Fast Five (22.71×), and Historic site (5.92×) over the country average.

Where do Hair Club fans live in United States?

Hair Club fans in United States are most concentrated in California (reach 86,884), Texas (reach 70,573), and Florida (reach 58,600). These three regions account for the largest share of the active audience.

What other brands do Hair Club fans also like?

Beyond Hair Club itself, the audience over-indexes on Fast Five (22.71×), Historic site (5.92×), JDSU (3.6×), and Governor of Michigan (7.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.