Rascasse Audience Intelligence

Hair Club Audience in United States

A data profile of the people who buy, follow and care about Hair Club in United States — modelled from more than twelve digital signal sources. Hair Club has an estimated audience of 554,168 people in United States.

#1110among Website / Newspaper / Magazine in United States#383in Beauty & Wellness

The average Hair Club fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Management of hair loss, Mortgage loans, Vehicle insurance, with strongest over-indexing on Management of hair loss (57.29× the country average).

Demographically, the Hair Club audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair Club fan in United States is balanced, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Management of hair loss.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair Club profile in United States.

Audience size
554K
in United States
Gender
48.4%♀
51.6% male
Age
42.7
average years
Country rank
#34482
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hair Club

48.4% are female, 51.6% are male, average age 42.7.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Hair Club audience in United States
MetricValue
Female48.4%
Male51.6%
Average age42.7
Estimated audience size554,168
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Hair Club audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

59.6%

of the worldwide Hair Club audience comes from United States.

Worldwide audience distribution share by country for Hair Club
CountryShare
United States59.6%
Canada12.4%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair Club fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K2.35×
02Rhode Island~3K1.80×
03Florida~60K1.67×
04Massachusetts~20K1.60×
05Texas~70K1.47×
06Virginia~20K1.46×
07New York~50K1.45×
08Kentucky~10K1.38×
09Tennessee~20K1.37×
10California~80K1.34×
11Maryland~10K1.32×
12Connecticut~7K1.32×
13North Carolina~20K1.30×
14Ohio~20K1.25×
15New Hampshire~3K1.22×
16Oregon~8K1.18×
17Pennsylvania~20K1.16×
18Nevada~6K1.16×
19Utah~6K1.15×
20New Mexico~3K1.15×
21Illinois~20K1.11×
22Arizona~10K1.11×
23Oklahoma~7K1.10×
24Georgia~20K1.08×
25Michigan~20K1.07×
26Washington~10K1.02×
27Minnesota~8K1.01×
28Nebraska~3K1.00×
29Indiana~10K0.98×
30Colorado~9K0.98×
31Kansas~4K0.98×
32Alabama~7K0.95×
33South Carolina~8K0.92×
34Iowa~4K0.92×
35Alaska~1K0.89×
36North Dakota~1K0.88×
37Vermont<1K0.88×
38Delaware~1K0.87×
39South Dakota~1K0.87×
40Washington, District of Columbia~1K0.86×
41Montana~1K0.86×
42West Virginia~2K0.85×
43Arkansas~4K0.84×
44Maine~2K0.84×
45Hawaii~2K0.83×
46Idaho~2K0.82×
47Louisiana~6K0.79×
48Mississippi~3K0.76×
49Missouri~7K0.74×
50Wisconsin~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Hair Club, United States
0.69×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair Club audience
#·InterestCategoryAffinity×
01Management of hair lossBeauty & Wellness57.29×
02ColumboMovies & TV20.00×
03Online bankingBusiness & Career5.94×
04LotteryGames5.09×
05Home automationTechnology & Electronics4.93×
06Vehicle insuranceCars & Mobility4.69×
07Sustainable energyHome & Garden4.35×
08Mortgage loansBusiness & Career4.26×
09First class travelTravel & Leisure4.21×
10Google NewsNews4.18×
11FedExBusiness & Career3.66×
12Solar energyHome & Garden3.65×
13Renewable energyBusiness & Career3.62×
14Discount storesShopping3.49×
15Las VegasTravel & Leisure2.85×
16GeneticsKids & Family2.78×
17Shopping mallsShopping2.65×
18PinterestInternet & Social Media2.23×
19AirbnbTravel & Leisure2.01×
20FurnitureHome & Garden1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair Club audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.66×
Career OrientationPOWER2.22×
Price SensitivityPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair Club audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Design AffinityPREMIUM0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair Club have in United States?

Hair Club has an estimated audience of 554,168 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair Club fans?

48.4% of Hair Club fans are female, 51.6% are male, with an average age of 42.7 years.

03

Which brands do Hair Club fans like most?

Hair Club fans show strongest brand affinity for Management of hair loss (57.29×), Mortgage loans (4.26×), and Vehicle insurance (4.69×) over the country average.

04

Where do Hair Club fans live in United States?

Hair Club fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hair Club fans also like?

Beyond Hair Club itself, the audience over-indexes on Mortgage loans (4.26×), Vehicle insurance (4.69×), Online banking (5.94×), and Google News (4.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hair Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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