Ham Audience in United States

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Ham has an estimated audience of 4,455,876 people in United States. 62.5% are female, 37.5% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: HoneyBaked Ham, Burger King, Kroger, Panda Express, Dish (food).

The average Ham fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include HoneyBaked Ham, Burger King, Kroger, with strongest over-indexing on HoneyBaked Ham (8.48× the country average). Demographically, the Ham audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Ham fans

Demographic split for Ham audience in United States
MetricValue
Female62.5%
Male37.5%
Average age41.9
Estimated audience size4,455,876

Audience persona

The typical Ham fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for HoneyBaked Ham.

Top regions in United States

Top regions ranked by reach for Ham in United States
RegionReachAffinity
California642,8451.31×
Texas462,5751.21×
Florida315,1221.04×
New York271,8301.09×
Illinois166,5351.12×
Pennsylvania154,6641.03×
Ohio147,2691.07×
Georgia146,6701.07×
North Carolina142,9621.07×
Michigan122,9271.06×
Virginia120,0011.11×
New Jersey118,5201.05×
Washington100,8141.13×
Tennessee94,9251.06×
Arizona94,7611.04×
Massachusetts92,7191.06×
Indiana92,5301.14×
Minnesota91,6631.44×
Maryland79,7961.04×
Missouri69,5090.97×
Wisconsin67,1051×
South Carolina66,0800.99×
Louisiana64,3901.12×
Colorado62,4860.89×
Alabama61,3110.98×
Kentucky58,0561.04×
Oklahoma49,9741.01×
Oregon47,0990.92×
Nevada43,8091.02×
Connecticut42,7030.96×
Arkansas38,6841.05×
Utah37,5800.94×
Iowa36,7971×
Mississippi36,1170.98×
Kansas35,0671×
Nebraska23,1351.04×
New Mexico21,1500.95×
West Virginia20,1440.97×
Hawaii20,0211.05×
Idaho19,2000.86×
New Hampshire15,3120.87×
Maine13,8070.87×
Rhode Island12,1800.86×
Washington, District of Columbia11,9700.89×
Delaware10,2830.84×
Montana9,4080.76×
South Dakota8,9920.87×
North Dakota8,5320.93×
Alaska7,1820.75×
Vermont5,9300.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ham audience
BrandAffinityCategory
HoneyBaked Ham8.48×Food & Beverages
Burger King1.52×Food & Beverages
Kroger1.54×Food & Beverages
Panda Express1.52×Food & Beverages
Dish (food)1.5×Food & Beverages
Menards1.52×Home & Garden
Steak1.62×Food & Beverages
Ace Hardware1.52×Home & Garden
Food Lion2.09×Shopping
Beef1.52×Food & Beverages
Pork1.77×Food & Beverages
Bacon2.13×Food & Beverages
Meijer1.7×Shopping
Sausage2.25×Food & Beverages
Chicken (food)1.76×Food & Beverages
Great Clips1.59×Beauty & Wellness
Smoking (cooking)2.12×Food & Beverages
Salad1.64×Food & Beverages
Tractor1.51×Cars & Mobility
Slow cooker1.88×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ham audience
TraitClusterScore
IndulgenceJOY1.43
Quality AwarenessPREMIUM1.36
Convenience OrientationPREMIUM1.36
Family OrientationCONSERVATISM1.27
PatriotismCONSERVATISM1.26
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Ham
CountryShare
United States18.0%
Spain7.9%
Italy7.8%

See Ham audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Ham have in United States?

Ham has an estimated audience of 4,455,876 people in United States, concentrated in California and Texas.

What is the gender split and age of Ham fans?

62.5% of Ham fans are female, 37.5% are male, with an average age of 41.9 years.

Which brands do Ham fans like most?

Ham fans show strongest brand affinity for HoneyBaked Ham (8.48×), Burger King (1.52×), and Kroger (1.54×) over the country average.

Where do Ham fans live in United States?

Ham fans in United States are most concentrated in California (reach 642,845), Texas (reach 462,575), and Florida (reach 315,122). These three regions account for the largest share of the active audience.

What other brands do Ham fans also like?

Beyond Ham itself, the audience over-indexes on Burger King (1.52×), Kroger (1.54×), Panda Express (1.52×), and Dish (food) (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.