Rascasse Audience Intelligence

Ham Audience in Germany

A data profile of the people who buy, follow and care about Ham in Germany — modelled from more than twelve digital signal sources. Ham has an estimated audience of 379,386 people in Germany.

#83among Dish in Germany#5441among Topic in Germany#722in Food & Beverages

The average Ham fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Smoked meat, Barbecue grill, Pork, with strongest over-indexing on Smoked meat (23.53× the country average).

Demographically, the Ham audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ham fan in Germany is balanced, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Smoked meat.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ham profile in Germany.

Audience size
379K
in Germany
Gender
45.9%♀
54.1% male
Age
38.3
average years
Country rank
#14623
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ham fans

45.9% are female, 54.1% are male, average age 38.3.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Ham audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age38.3
Estimated audience size379,386
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Ham audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Ham audience comes from Germany.

Worldwide audience distribution share by country for Ham
CountryShare
United States18.0%
Spain7.9%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ham audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ham fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.50×
02Bayern~70K1.13×
03Baden-Württemberg~60K1.09×
04Hessen~30K1.09×
05Nordrhein-Westfalen~90K1.08×
06Niedersachsen~40K1.08×
07Schleswig-Holstein~10K1.08×
08Bremen~3K1.06×
09Berlin~20K1.04×
10Thüringen~9K0.96×
11Saarland~4K0.96×
12Sachsen-Anhalt~9K0.88×
13Sachsen~20K0.87×
14Rheinland-Pfalz~20K0.84×
15Mecklenburg-Vorpommern~6K0.84×
16Brandenburg~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Ham, Germany
0.83×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ham audience
#·InterestCategoryAffinity×
01CharcuterieFood & Beverages32.07×
02Smoked meatFood & Beverages23.53×
03OatlyFood & Beverages23.42×
04Eating HealthyFood & Beverages12.48×
05BaconFood & Beverages10.31×
06PorkFood & Beverages10.03×
07Plant-based dietHealth10.01×
08Fried chickenFood & Beverages8.69×
09Barbecue grillHome & Garden7.97×
10CharcoalHome & Garden7.59×
11SausageFood & Beverages6.67×
12AlnaturaShopping6.55×
13Ground meatFood & Beverages6.42×
14BeefFood & Beverages4.71×
15Burger KingFood & Beverages4.19×
16KFCFood & Beverages3.72×
17Healthy habitsHealth3.62×
18McDonald'sFood & Beverages3.00×
19GrillingFood & Beverages2.86×
20Vegetarian cuisineFood & Beverages2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ham audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
Early Adopter MentalityPOWER1.65×
Quality AwarenessPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ham audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
Pet OwnershipJOY0.93×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ham have in Germany?

Ham has an estimated audience of 379,386 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ham fans?

45.9% of Ham fans are female, 54.1% are male, with an average age of 38.3 years.

03

Which brands do Ham fans like most?

Ham fans show strongest brand affinity for Smoked meat (23.53×), Barbecue grill (7.97×), and Pork (10.03×) over the country average.

04

Where do Ham fans live in Germany?

Ham fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ham fans also like?

Beyond Ham itself, the audience over-indexes on Barbecue grill (7.97×), Pork (10.03×), Burger King (4.19×), and Charcuterie (32.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Ham audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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