Ham Audience in Germany
Ham has an estimated audience of 379,386 people in Germany. 45.9% are female, 54.1% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smoked meat, Barbecue grill, Pork, Burger King, Charcuterie.
The average Ham fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smoked meat, Barbecue grill, Pork, with strongest over-indexing on Smoked meat (23.53× the country average). Demographically, the Ham audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Ham fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 38.3 |
| Estimated audience size | 379,386 |
Audience persona
The typical Ham fan in Germany is balanced, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Smoked meat.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,299 | 1.12× |
| Bayern | 72,442 | 1.19× |
| Baden-Württemberg | 59,700 | 1.15× |
| Niedersachsen | 39,429 | 1.07× |
| Hessen | 32,674 | 1.13× |
| Berlin | 18,915 | 1.12× |
| Sachsen | 15,920 | 0.86× |
| Schleswig-Holstein | 14,392 | 1.06× |
| Rheinland-Pfalz | 13,134 | 0.69× |
| Hamburg | 12,881 | 1.5× |
| Brandenburg | 9,526 | 0.81× |
| Thüringen | 9,020 | 0.93× |
| Sachsen-Anhalt | 8,362 | 0.85× |
| Mecklenburg-Vorpommern | 5,822 | 0.8× |
| Saarland | 4,360 | 0.94× |
| Bremen | 3,429 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smoked meat | 23.53× | Food & Beverages |
| Barbecue grill | 7.97× | Home & Garden |
| Pork | 10.03× | Food & Beverages |
| Burger King | 4.19× | Food & Beverages |
| Charcuterie | 32.07× | Food & Beverages |
| Plant-based diet | 10.01× | Health |
| Healthy habits | 3.62× | Health |
| Sausage | 6.67× | Food & Beverages |
| Oatly | 23.42× | Food & Beverages |
| Charcoal | 7.59× | Home & Garden |
| Bacon | 10.31× | Food & Beverages |
| Fried chicken | 8.69× | Food & Beverages |
| Alnatura | 6.55× | Shopping |
| McDonald's | 3× | Food & Beverages |
| Beef | 4.71× | Food & Beverages |
| KFC | 3.72× | Food & Beverages |
| Vegetarian cuisine | 2.61× | Food & Beverages |
| Grilling | 2.86× | Food & Beverages |
| Ground meat | 6.42× | Food & Beverages |
| Eating Healthy | 12.48× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.47 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Pet Ownership | JOY | 1.39 |
| Spirituality | BALANCE | 1.36 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Spain | 7.9% |
| Italy | 7.8% |
See Ham audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Ham have in Germany?
Ham has an estimated audience of 379,386 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ham fans?
45.9% of Ham fans are female, 54.1% are male, with an average age of 38.3 years.
Which brands do Ham fans like most?
Ham fans show strongest brand affinity for Smoked meat (23.53×), Barbecue grill (7.97×), and Pork (10.03×) over the country average.
Where do Ham fans live in Germany?
Ham fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,299), Bayern (reach 72,442), and Baden-Württemberg (reach 59,700). These three regions account for the largest share of the active audience.
What other brands do Ham fans also like?
Beyond Ham itself, the audience over-indexes on Barbecue grill (7.97×), Pork (10.03×), Burger King (4.19×), and Charcuterie (32.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.