Hard Knocks Audience in United States

Hard Knocks logo

Hard Knocks has an estimated audience of 354,814 people in United States. 11.1% are female, 88.9% are male, average age 35.8. Top regions: California, Illinois, Texas. Top brand affinities: Sinaloa, Alaska, Nebraska, Minnesota, Home construction.

The average Hard Knocks fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Sinaloa, Alaska, Nebraska, with strongest over-indexing on Sinaloa (7.27× the country average). Demographically, the Hard Knocks audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

Demographics of Hard Knocks fans

Demographic split for Hard Knocks audience in United States
MetricValue
Female11.1%
Male88.9%
Average age35.8
Estimated audience size354,814

Audience persona

The typical Hard Knocks fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Hard Knocks in United States
RegionReachAffinity
California35,2160.9×
Illinois35,0522.97×
Texas29,1920.96×
New York22,0451.11×
Florida18,8470.78×
Pennsylvania18,3001.53×
Ohio15,2571.4×
New Jersey11,9581.33×
North Carolina10,6721×
Arizona9,7241.34×
Michigan9,4331.02×
Virginia9,0191.04×
Georgia8,9410.82×
Maryland8,5851.41×
Indiana8,1401.26×
Massachusetts7,5481.08×
Wisconsin6,9251.3×
Colorado6,7861.21×
Tennessee6,4100.9×
Washington6,2610.88×
Missouri5,6290.98×
Alabama5,1351.04×
South Carolina4,7490.89×
Minnesota4,5870.9×
Kentucky4,5861.03×
Connecticut3,9271.1×
Iowa3,5851.23×
Louisiana3,2550.71×
Oregon3,1680.78×
Oklahoma3,1570.8×
Nevada2,8270.82×
Kansas2,7300.98×
Utah2,3690.75×
Arkansas1,9140.65×
Mississippi1,6070.55×
Nebraska1,5820.89×
West Virginia1,4940.9×
Idaho1,4380.81×
Washington, District of Columbia1,3461.26×
New Mexico1,2440.7×
Hawaii1,1810.77×
Rhode Island1,0350.92×
New Hampshire1,0270.73×
Delaware9610.98×
Montana9570.97×
Maine9360.74×
South Dakota7370.9×
Alaska7320.96×
North Dakota5790.79×
Vermont5040.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hard Knocks audience
BrandAffinityCategory
Sinaloa7.27×Travel & Leisure
Alaska2.93×Travel & Leisure
Nebraska4.4×Travel & Leisure
Minnesota2.65×Travel & Leisure
Home construction2×Home & Garden
Justice3.45×Politics & Society
Litter box2.51×Pets & Animals
Pro-Ject4.79×Music & Radio
JDSU3.57×Business & Career
Graham Greene5.97×Literature
Urban Outfitters1.69×Shopping
Grinch3.53×Movies & TV
Product design1.63×Business & Career
Chili con carne6.52×Food & Beverages
Monogram2.84×Home & Garden
Ken Griffey Jr.5.78×Sports
Google Analytics3.51×Internet & Social Media
Vocal harmony3.23×Music & Radio
Sailor3.48×Travel & Leisure
Goop3.73×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hard Knocks audience
TraitClusterScore
PatriotismCONSERVATISM1.45
Early Adopter MentalityPOWER1.39
Risk AppetiteTHRILL1.36
ExtroversionTHRILL1.27
Luxury OrientationPREMIUM1.18
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Hard Knocks
CountryShare
United States82.1%
Canada6.1%
Germany2.5%

See Hard Knocks audiences in other countries

More Documentary audiences in United States

Frequently asked questions

How many fans does Hard Knocks have in United States?

Hard Knocks has an estimated audience of 354,814 people in United States, concentrated in California and Illinois.

What is the gender split and age of Hard Knocks fans?

11.1% of Hard Knocks fans are female, 88.9% are male, with an average age of 35.8 years.

Which brands do Hard Knocks fans like most?

Hard Knocks fans show strongest brand affinity for Sinaloa (7.27×), Alaska (2.93×), and Nebraska (4.4×) over the country average.

Where do Hard Knocks fans live in United States?

Hard Knocks fans in United States are most concentrated in California (reach 35,216), Illinois (reach 35,052), and Texas (reach 29,192). These three regions account for the largest share of the active audience.

What other brands do Hard Knocks fans also like?

Beyond Hard Knocks itself, the audience over-indexes on Alaska (2.93×), Nebraska (4.4×), Minnesota (2.65×), and Home construction (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard Knocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.