Hazel Audience in United States

Hazel logo

Hazel has an estimated audience of 1,172,876 people in United States. 82.9% are female, 17.1% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Tierra Cali, Cagayan, JC Whitney, The Specials, Mount Takao.

The average Hazel fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tierra Cali, Cagayan, JC Whitney, with strongest over-indexing on Tierra Cali (1.56× the country average). Demographically, the Hazel audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Hazel fans

Demographic split for Hazel audience in United States
MetricValue
Female82.9%
Male17.1%
Average age37.2
Estimated audience size1,172,876

Audience persona

The typical Hazel fan in United States is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Hazel in United States
RegionReachAffinity
California123,2670.96×
Texas92,8600.92×
Florida75,0790.95×
New York60,6530.93×
Colorado56,5063.06×
Michigan56,2891.84×
New Jersey50,7021.7×
Illinois44,8681.15×
Pennsylvania38,8740.98×
Ohio34,1730.95×
North Carolina32,2510.91×
Georgia31,4790.87×
Minnesota27,0551.61×
Virginia26,0080.91×
Washington24,3851.04×
Tennessee22,9110.97×
Massachusetts22,1950.96×
Indiana21,0550.98×
Arizona19,5720.82×
Missouri18,5660.98×
Maryland17,6860.88×
Alabama16,2330.99×
Wisconsin15,4450.88×
Kentucky14,9811.02×
South Carolina14,3990.82×
Louisiana13,7190.91×
Oklahoma12,8750.99×
Oregon11,6520.87×
Connecticut11,0350.94×
Utah10,0190.95×
Nevada9,4800.84×
Arkansas9,3960.97×
Iowa9,0130.93×
Kansas8,4640.92×
Mississippi8,4560.88×
Idaho6,3461.08×
West Virginia5,3010.97×
Maine5,1501.23×
Nebraska4,8680.83×
New Mexico4,3800.74×
New Hampshire3,8340.83×
Hawaii3,6610.73×
Rhode Island3,5790.96×
Washington, District of Columbia2,6900.76×
Delaware2,5980.8×
South Dakota2,5850.95×
Montana2,3680.73×
North Dakota2,1260.88×
Alaska1,9990.8×
Vermont1,6990.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hazel audience
BrandAffinityCategory
Tierra Cali1.56×Travel & Leisure
Cagayan2.61×Travel & Leisure
JC Whitney1.53×Shopping
The Specials1.6×Music & Radio
Mount Takao1.62×Travel & Leisure
Hippophae1.69×Health
Jumbo (band)2.75×Music & Radio
Sligo1.62×Travel & Leisure
Gran Chaco1.54×Travel & Leisure
Mount Nemrut1.65×Travel & Leisure
Cachapa1.58×Food & Beverages
J. B. Holmes1.89×Sports
Santa Isabel, São Paulo2.49×Travel & Leisure
cake decorating shop1.55×Food & Beverages
FilmmakerIQ.com5.29×Movies & TV
cazin.net1.51×News
USS Constitution1.57×
Caccamo1.57×Travel & Leisure
Buġibba1.66×Travel & Leisure
Menina Cachos1.64×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hazel audience
TraitClusterScore
DIY MentalityTHRILL1.92
IndividualismJOY1.51
Price SensitivityPREMIUM1.31
Family OrientationCONSERVATISM1.26
Need for SecurityCONSERVATISM1.23
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Hazel
CountryShare
United States53.1%
Brazil9.4%
United Kingdom6.7%

See Hazel audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Hazel have in United States?

Hazel has an estimated audience of 1,172,876 people in United States, concentrated in California and Texas.

What is the gender split and age of Hazel fans?

82.9% of Hazel fans are female, 17.1% are male, with an average age of 37.2 years.

Which brands do Hazel fans like most?

Hazel fans show strongest brand affinity for Tierra Cali (1.56×), Cagayan (2.61×), and JC Whitney (1.53×) over the country average.

Where do Hazel fans live in United States?

Hazel fans in United States are most concentrated in California (reach 123,267), Texas (reach 92,860), and Florida (reach 75,079). These three regions account for the largest share of the active audience.

What other brands do Hazel fans also like?

Beyond Hazel itself, the audience over-indexes on Cagayan (2.61×), JC Whitney (1.53×), The Specials (1.6×), and Mount Takao (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hazel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.