Heart of Midlothian F.C. Audience in United States
Heart of Midlothian F.C. has an estimated audience of 302,452 people in United States. 37.2% are female, 62.8% are male, average age 32.4. Top brand affinities: The Historian, Janitor, Historic site, Dental hygienist, Grinch.
Top brand affinities include The Historian, Janitor, Historic site, with strongest over-indexing on The Historian (56.92× the country average). Demographically, the Heart of Midlothian F.C. audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Spirituality, Extroversion.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Heart of Midlothian F.C. fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 32.4 |
| Estimated audience size | 302,452 |
Audience persona
The typical Heart of Midlothian F.C. fan in United States is more male, around 32.4 years old, with strong Spirituality tendencies and a notable affinity for The Historian.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Historian | 56.92× | Literature |
| Janitor | 19.41× | Home & Garden |
| Historic site | 11.58× | Arts & Culture |
| Dental hygienist | 15.95× | Health |
| Grinch | 8.9× | Movies & TV |
| Nationality | 3.2× | Politics & Society |
| Vocal harmony | 6.16× | Music & Radio |
| Justice | 3.45× | Politics & Society |
| Goop | 6.29× | Internet & Social Media |
| Fairy godmother | 8.53× | Literature |
| Nebraska Cornhuskers football | 4.01× | Sports |
| La Jolla | 9.8× | Travel & Leisure |
| Mathcore | 8.48× | Music & Radio |
| Combat sport | 1.61× | Sports |
| Elsword | 15.79× | Games |
| Stamp collecting | 4.37× | Home & Garden |
| Panama | 3.14× | Travel & Leisure |
| Home equity | 1.6× | Home & Garden |
| Harlow | 9.29× | Travel & Leisure |
| Governor of Michigan | 5.53× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.46 |
| Extroversion | THRILL | 1.17 |
| Urban Lifestyle | OPEN | 1.15 |
| Individualism | JOY | 1.09 |
| Mindfulness | BALANCE | 1.05 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 40.9% |
| United States | 6.8% |
| Brazil | 3.7% |
See Heart of Midlothian F.C. audiences in other countries
- Heart of Midlothian F.C. — Germany
- Heart of Midlothian F.C. — United Kingdom
- Heart of Midlothian F.C. — France
- Heart of Midlothian F.C. — Italy
- Heart of Midlothian F.C. — Spain
- Heart of Midlothian F.C. — Brazil
- Heart of Midlothian F.C. — Japan
- Heart of Midlothian F.C. — South Korea
- Heart of Midlothian F.C. — India
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
How to read this data
Audience size is the estimated number of people in United States who actively search for Heart of Midlothian F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.