Heirloom tomato Audience in United States
Heirloom tomato has an estimated audience of 257,523 people in United States. 68.4% are female, 31.6% are male, average age 47.9. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.
The average Heirloom tomato fan in United States is 47.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (4.79× the country average). Demographically, the Heirloom tomato audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Heirloom tomato fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 47.9 |
| Estimated audience size | 257,523 |
Audience persona
The typical Heirloom tomato fan in United States is more female, around 47.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,135 | 1.38× |
| Texas | 21,417 | 0.97× |
| New York | 17,067 | 1.19× |
| Florida | 16,044 | 0.92× |
| Illinois | 9,522 | 1.11× |
| Pennsylvania | 8,801 | 1.01× |
| North Carolina | 7,705 | 0.99× |
| Ohio | 7,568 | 0.95× |
| Michigan | 7,297 | 1.08× |
| Georgia | 7,155 | 0.9× |
| New Jersey | 6,914 | 1.06× |
| Virginia | 6,242 | 1× |
| Washington | 6,101 | 1.18× |
| Massachusetts | 5,792 | 1.14× |
| Tennessee | 5,392 | 1.04× |
| Arizona | 5,171 | 0.98× |
| Indiana | 4,955 | 1.05× |
| Colorado | 4,267 | 1.05× |
| Missouri | 4,158 | 1× |
| Maryland | 4,015 | 0.91× |
| South Carolina | 3,856 | 1× |
| Alabama | 3,666 | 1.02× |
| Minnesota | 3,644 | 0.99× |
| Wisconsin | 3,521 | 0.91× |
| Oregon | 3,502 | 1.19× |
| Kentucky | 3,354 | 1.04× |
| Louisiana | 3,259 | 0.98× |
| Connecticut | 2,974 | 1.15× |
| Nevada | 2,702 | 1.09× |
| Oklahoma | 2,688 | 0.94× |
| Utah | 2,445 | 1.06× |
| Iowa | 2,093 | 0.99× |
| Arkansas | 2,082 | 0.98× |
| Mississippi | 1,992 | 0.94× |
| Kansas | 1,966 | 0.97× |
| Idaho | 1,461 | 1.13× |
| West Virginia | 1,211 | 1.01× |
| Nebraska | 1,149 | 0.89× |
| Hawaii | 1,065 | 0.96× |
| New Mexico | 1,034 | 0.8× |
| New Hampshire | 1,001 | 0.99× |
| Maine | 883 | 0.96× |
| Rhode Island | 834 | 1.02× |
| Washington, District of Columbia | 806 | 1.04× |
| Montana | 734 | 1.03× |
| Delaware | 573 | 0.81× |
| South Dakota | 528 | 0.89× |
| Alaska | 467 | 0.85× |
| Vermont | 403 | 0.89× |
| North Dakota | 401 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 4.79× | Business & Career |
| Google Maps | 4.4× | Internet & Social Media |
| Indeed.com | 4.17× | Business & Career |
| CarGurus | 4.4× | Cars & Mobility |
| Circle K | 4.97× | Shopping |
| Enterprise Rent-A-Car | 4.15× | Cars & Mobility |
| AccuWeather | 4.21× | Home & Garden |
| Google News | 3.82× | News |
| Diane Keaton | 3.91× | Movies & TV |
| Drudge Report | 4.64× | Sports |
| DeviantArt | 4.35× | Internet & Social Media |
| Local food | 3.04× | Food & Beverages |
| TeamViewer | 18.03× | Technology & Electronics |
| Dollar General | 2.28× | Shopping |
| Menards | 2.97× | Home & Garden |
| Diabetes mellitus awareness | 3.87× | Health |
| Khan Academy | 4.81× | Business & Career |
| Beetlejuice | 2.73× | Movies & TV |
| Non-fiction books | 4.27× | Literature |
| Livemusic | 2.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 4.47 |
| Sustainability | BALANCE | 2.45 |
| Healthy Lifestyle | BALANCE | 2.22 |
| Indulgence | JOY | 1.84 |
| Design Affinity | PREMIUM | 1.67 |
| DIY Mentality | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.5% |
| Canada | 12.5% |
| South Africa | 4.3% |
See Heirloom tomato audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Heirloom tomato have in United States?
Heirloom tomato has an estimated audience of 257,523 people in United States, concentrated in California and Texas.
What is the gender split and age of Heirloom tomato fans?
68.4% of Heirloom tomato fans are female, 31.6% are male, with an average age of 47.9 years.
Which brands do Heirloom tomato fans like most?
Heirloom tomato fans show strongest brand affinity for Capital One (4.79×), Google Maps (4.4×), and Indeed.com (4.17×) over the country average.
Where do Heirloom tomato fans live in United States?
Heirloom tomato fans in United States are most concentrated in California (reach 39,135), Texas (reach 21,417), and New York (reach 17,067). These three regions account for the largest share of the active audience.
What other brands do Heirloom tomato fans also like?
Beyond Heirloom tomato itself, the audience over-indexes on Google Maps (4.4×), Indeed.com (4.17×), CarGurus (4.4×), and Circle K (4.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Heirloom tomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.