Rascasse Audience Intelligence

Heirloom tomato Audience in United States

A data profile of the people who buy, follow and care about Heirloom tomato in United States — modelled from more than twelve digital signal sources. Heirloom tomato has an estimated audience of 257,523 people in United States.

#62among Vegetable in United States#14105among Topic in United States#2650in Food & Beverages

The average Heirloom tomato fan in United States is 47.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (7.64× the country average).

Demographically, the Heirloom tomato audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heirloom tomato fan in United States is more female, around 47.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heirloom tomato profile in United States.

Audience size
258K
in United States
Gender
68.4%♀
31.6% male
Age
47.9
average years
Country rank
#52112
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heirloom tomato fans

68.4% are female, 31.6% are male, average age 47.9.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Heirloom tomato audience in United States
MetricValue
Female68.4%
Male31.6%
Average age47.9
Estimated audience size257,523
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Heirloom tomato audience in United States
Age bracketShare%
16-196%
20-2910%
30-3916%
40-4925%
50+43%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Heirloom tomato audience comes from United States.

Worldwide audience distribution share by country for Heirloom tomato
CountryShare
United States43.5%
Canada20.9%
South Africa3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heirloom tomato audience in United States is strongest.

Fig. 05

Top regions by affinity

Heirloom tomato fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.34×
02Washington~6K1.21×
03Oregon~4K1.20×
04Connecticut~3K1.16×
05Idaho~1K1.14×
06New York~20K1.13×
07Massachusetts~6K1.13×
08Utah~2K1.07×
09Nevada~3K1.06×
10Michigan~7K1.05×
11Tennessee~5K1.05×
12West Virginia~1K1.05×
13Montana<1K1.05×
14Rhode Island<1K1.04×
15Illinois~9K1.03×
16New Jersey~7K1.02×
17Arkansas~2K1.02×
18Washington, District of Columbia<1K1.02×
19Alabama~4K1.01×
20Kentucky~3K1.01×
21New Hampshire~1K1.01×
22Vermont<1K1.01×
23South Carolina~4K1.00×
24Hawaii~1K1.00×
25Maine<1K1.00×
26Indiana~5K0.99×
27Colorado~4K0.99×
28Mississippi~2K0.99×
29Pennsylvania~8K0.98×
30Missouri~4K0.98×
31Iowa~2K0.98×
32North Carolina~8K0.97×
33Minnesota~4K0.97×
34Alaska<1K0.96×
35Virginia~6K0.95×
36Arizona~5K0.95×
37Louisiana~3K0.95×
38Florida~20K0.94×
39Kansas~2K0.94×
40Wisconsin~4K0.93×
41Oklahoma~3K0.93×
42Nebraska~1K0.92×
43South Dakota<1K0.92×
44Maryland~4K0.91×
45Georgia~7K0.90×
46Delaware<1K0.90×
47Texas~20K0.89×
48Ohio~7K0.89×
49North Dakota<1K0.86×
50New Mexico~1K0.85×
Fig. 06

Affinity by region

Affinity by region — Heirloom tomato, United States
0.85×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heirloom tomato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heirloom tomato audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages9.21×
02Elderly careHealth9.07×
03Sustainable energyHome & Garden7.64×
04Garden centreHome & Garden7.07×
05Renewable energyBusiness & Career5.86×
06Potato chipFood & Beverages4.97×
07Kelly OsbourneMusic & Radio4.95×
08FedExBusiness & Career4.80×
09QVCMovies & TV4.64×
10Drudge ReportSports4.47×
11First class travelTravel & Leisure4.17×
12Organic foodFood & Beverages3.28×
13Discount storesShopping3.02×
14Mortgage loansBusiness & Career2.79×
15Trader Joe'sShopping2.78×
16AirbnbTravel & Leisure2.49×
17Shopping mallsShopping2.42×
18PinterestInternet & Social Media2.39×
19BarbecueFood & Beverages2.02×
20FurnitureHome & Garden1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heirloom tomato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heirloom tomato audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.89×
Urban LifestyleOPEN2.55×
Family OrientationCONSERVATISM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heirloom tomato audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.85×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heirloom tomato have in United States?

Heirloom tomato has an estimated audience of 257,523 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heirloom tomato fans?

68.4% of Heirloom tomato fans are female, 31.6% are male, with an average age of 47.9 years.

03

Which brands do Heirloom tomato fans like most?

Heirloom tomato fans show strongest brand affinity for Sustainable energy (7.64×), Renewable energy (5.86×), and FedEx (4.8×) over the country average.

04

Where do Heirloom tomato fans live in United States?

Heirloom tomato fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Heirloom tomato fans also like?

Beyond Heirloom tomato itself, the audience over-indexes on Renewable energy (5.86×), FedEx (4.8×), Organic food (3.28×), and Pinterest (2.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Heirloom tomato audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heirloom tomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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