Rascasse Audience Intelligence

HGTV Star Audience in United States

A data profile of the people who buy, follow and care about HGTV Star in United States — modelled from more than twelve digital signal sources. HGTV Star has an estimated audience of 47,716 people in United States.

#75among Reality in United States#7205among Movie / TV Show / Series in United States#14174in Movies & TV

The average HGTV Star fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Leroy Merlin, Danish design, QVC, with strongest over-indexing on Leroy Merlin (169.35× the country average).

Demographically, the HGTV Star audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HGTV Star fan in United States is more female, around 46.3 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HGTV Star profile in United States.

Audience size
48K
in United States
Gender
63.9%♀
36.1% male
Age
46.3
average years
Country rank
#100219
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HGTV Star viewers

63.9% are female, 36.1% are male, average age 46.3.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for HGTV Star audience in United States
MetricValue
Female63.9%
Male36.1%
Average age46.3
Estimated audience size47,716
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the HGTV Star audience in United States
Age bracketShare%
16-196%
20-2914%
30-3918%
40-4924%
50+38%
Fig. 04

Worldwide distribution

88.6%

of the worldwide HGTV Star audience comes from United States.

Worldwide audience distribution share by country for HGTV Star
CountryShare
United States88.6%
Canada1.9%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HGTV Star audience in United States is strongest.

Fig. 05

Top regions by affinity

HGTV Star fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.25×
02South Dakota<1K1.21×
03North Dakota<1K1.19×
04Montana<1K1.14×
05Delaware<1K1.14×
06Rhode Island<1K1.10×
07New Hampshire<1K1.08×
08Nebraska<1K1.06×
09West Virginia<1K1.05×
10Maine<1K1.05×
11South Carolina<1K1.04×
12Alaska<1K1.04×
13Idaho<1K1.02×
14Hawaii<1K1.02×
15Mississippi<1K1.01×
16Kansas<1K1.01×
17Indiana<1K0.99×
18Arkansas<1K0.99×
19New Mexico<1K0.99×
20Washington, District of Columbia<1K0.99×
21Michigan~1K0.98×
22Missouri<1K0.97×
23Alabama<1K0.97×
24Iowa<1K0.96×
25Kentucky<1K0.95×
26Ohio~1K0.94×
27Wisconsin<1K0.94×
28Oklahoma<1K0.94×
29Pennsylvania~1K0.93×
30Tennessee<1K0.93×
31Louisiana<1K0.93×
32Nevada<1K0.93×
33Florida~3K0.92×
34North Carolina~1K0.92×
35Connecticut<1K0.92×
36Georgia~1K0.91×
37Minnesota<1K0.91×
38Oregon<1K0.91×
39Arizona<1K0.90×
40Utah<1K0.90×
41Maryland<1K0.87×
42Massachusetts<1K0.86×
43Colorado<1K0.86×
44Virginia<1K0.85×
45Illinois~1K0.84×
46New Jersey~1K0.84×
47Washington<1K0.82×
48New York~2K0.71×
49Texas~3K0.67×
50California~3K0.60×
Fig. 06

Affinity by region

Affinity by region — HGTV Star, United States
0.60×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HGTV Star audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HGTV Star audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping169.35×
02Danish designHome & Garden39.08×
03Scandinavian designHome & Garden26.76×
04Roche BoboisHome & Garden22.69×
05QVCMovies & TV16.55×
06Elderly careHealth13.35×
07South by SouthwestBusiness & Career12.29×
08Pulp FictionMovies & TV11.74×
09HouzzHome & Garden9.99×
10Single-family detached homeHome & Garden9.73×
11FedExBusiness & Career7.17×
12Sustainable energyHome & Garden6.94×
13PinterestInternet & Social Media6.42×
14Discount storesShopping5.91×
15First class travelTravel & Leisure5.60×
16Mortgage loansBusiness & Career5.16×
17IKEAHome & Garden4.33×
18Shopping mallsShopping4.30×
19AirbnbTravel & Leisure3.68×
20FurnitureHome & Garden3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HGTV Star audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HGTV Star audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM9.61×
Family OrientationCONSERVATISM4.03×
IndulgenceJOY2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HGTV Star audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Healthy LifestyleBALANCE0.89×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HGTV Star have in United States?

HGTV Star has an estimated audience of 47,716 people in United States, concentrated in California and Florida.

02

What is the gender split and age of HGTV Star viewers?

63.9% of HGTV Star fans are female, 36.1% are male, with an average age of 46.3 years.

03

Which brands do HGTV Star fans like most?

HGTV Star fans show strongest brand affinity for Leroy Merlin (169.35×), Danish design (39.08×), and QVC (16.55×) over the country average.

04

Where do HGTV Star fans live in United States?

HGTV Star fans in United States are most concentrated in California (reach ~3K), Florida (reach ~3K), and Texas (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do HGTV Star fans also like?

Beyond HGTV Star itself, the audience over-indexes on Danish design (39.08×), QVC (16.55×), Pinterest (6.42×), and Scandinavian design (26.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reality audiences in United States

See HGTV Star audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HGTV Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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