Hillshire Farm Audience in United States

Hillshire Farm logo

Hillshire Farm has an estimated audience of 596,696 people in United States. 40.0% are female, 60.0% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Staples (Canada), Popsicle, Autism Awareness, Diabetes mellitus awareness, Canva.

The average Hillshire Farm fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staples (Canada), Popsicle, Autism Awareness, with strongest over-indexing on Staples (Canada) (11.36× the country average). Demographically, the Hillshire Farm audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Hillshire Farm fans

Demographic split for Hillshire Farm audience in United States
MetricValue
Female40.0%
Male60.0%
Average age39.3
Estimated audience size596,696

Audience persona

The typical Hillshire Farm fan in United States is more male, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for Hillshire Farm in United States
RegionReachAffinity
California56,2770.86×
Texas41,2210.8×
Florida34,6760.86×
New York28,7570.86×
Pennsylvania24,7611.23×
North Carolina20,3931.14×
Ohio20,3101.1×
Georgia19,4971.06×
Illinois18,9660.95×
Virginia15,2601.05×
Arizona13,7121.13×
Tennessee13,5961.14×
Michigan13,4580.86×
Washington12,4271.04×
Wisconsin11,2391.25×
South Carolina11,1311.24×
New Jersey10,5880.7×
Indiana10,5350.97×
Missouri10,1701.06×
Colorado10,1641.08×
Alabama9,9001.19×
Massachusetts9,1290.78×
Maryland8,4160.82×
Kentucky8,4141.12×
Minnesota8,4060.98×
Arkansas7,4591.52×
Oregon7,1811.05×
Louisiana7,0240.91×
Oklahoma6,8631.04×
Utah5,7341.07×
Iowa5,2281.06×
Nevada5,1280.89×
Kansas5,0941.08×
Mississippi4,7850.97×
Connecticut4,5630.76×
Idaho4,2671.43×
West Virginia3,5401.27×
Nebraska3,1871.07×
New Mexico3,1111.04×
Maine2,2821.07×
New Hampshire2,2410.95×
Montana1,9131.16×
Hawaii1,5780.62×
South Dakota1,3440.97×
Rhode Island1,2750.67×
Delaware1,2480.76×
North Dakota1,1530.94×
Wyoming1,1461.3×
Washington, District of Columbia9780.55×
Alaska9300.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hillshire Farm audience
BrandAffinityCategory
Staples (Canada)11.36×Business & Career
Popsicle49.42×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Canva16×Technology & Electronics
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Great Clips5.83×Beauty & Wellness
Michelob ULTRA19.84×Food & Beverages
Boston Market24.11×Food & Beverages
Fetty Wap17.03×Music & Radio
Smart & Final12.54×Shopping
Tim Horton6.91×Sports
Charles, Prince of Wales18.87×Politics & Society
Aldi2.85×Shopping
Monster High17.12×Kids & Family
Food Lion5.34×Shopping
Hobby Lobby2.37×Home & Garden
Houston Astros5.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hillshire Farm audience
TraitClusterScore
IndulgenceJOY1.78
PatriotismCONSERVATISM1.41
Price SensitivityPREMIUM1.39
Family OrientationCONSERVATISM1.27
Urban LifestyleOPEN1.2
Quality AwarenessPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Hillshire Farm
CountryShare
United States99.3%
Mexico0.6%
Belgium0.0%

See Hillshire Farm audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Hillshire Farm have in United States?

Hillshire Farm has an estimated audience of 596,696 people in United States, concentrated in California and Texas.

What is the gender split and age of Hillshire Farm fans?

40.0% of Hillshire Farm fans are female, 60.0% are male, with an average age of 39.3 years.

Which brands do Hillshire Farm fans like most?

Hillshire Farm fans show strongest brand affinity for Staples (Canada) (11.36×), Popsicle (49.42×), and Autism Awareness (19.03×) over the country average.

Where do Hillshire Farm fans live in United States?

Hillshire Farm fans in United States are most concentrated in California (reach 56,277), Texas (reach 41,221), and Florida (reach 34,676). These three regions account for the largest share of the active audience.

What other brands do Hillshire Farm fans also like?

Beyond Hillshire Farm itself, the audience over-indexes on Popsicle (49.42×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Canva (16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hillshire Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.