Hmong language Audience in United States
Hmong language has an estimated audience of 444,190 people in United States. 51.4% are female, 48.6% are male, average age 33.2. Top brand affinities: Minnesota, Combat sport, Natural rubber, Home construction, Cachorros.
Top brand affinities include Minnesota, Combat sport, Natural rubber, with strongest over-indexing on Minnesota (4.41× the country average). Demographically, the Hmong language audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Hmong language fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 33.2 |
| Estimated audience size | 444,190 |
Audience persona
The typical Hmong language fan in United States is balanced, around 33.2 years old, with strong Travelling tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 4.41× | Travel & Leisure |
| Combat sport | 1.8× | Sports |
| Natural rubber | 2.29× | Cars & Mobility |
| Home construction | 1.55× | Home & Garden |
| Cachorros | 9.59× | Pets & Animals |
| Cachorros | 9.16× | Pets & Animals |
| Sears | 2.67× | Shopping |
| Mothercare | 2.04× | Kids & Family |
| Redemption (theology) | 4.29× | Politics & Society |
| Lebanese cuisine | 2.45× | Food & Beverages |
| Dental hygienist | 1.84× | Health |
| Academy Award for Best Film Editing | 3.52× | Movies & TV |
| Northrop Grumman | 1.6× | Business & Career |
| Italian Market, Philadelphia | 3.33× | |
| Cadmium | 3.7× | Business & Career |
| Grand Prairie, Texas | 1.68× | Travel & Leisure |
| Tierra Cali | 1.61× | Travel & Leisure |
| Penn & Teller | 1.58× | Movies & TV |
| Asajj Ventress | 2.33× | Movies & TV |
| E-box | 2.14× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.89 |
| Quality Awareness | PREMIUM | 1.32 |
| Indulgence | JOY | 1.11 |
| Sports Activity | POWER | 1.06 |
| Price Sensitivity | PREMIUM | 1.06 |
| Creativity | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 71.7% |
| Japan | 9.6% |
| United States | 5.8% |
See Hmong language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hmong language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.