Rascasse Audience Intelligence

Hmong language Audience in United States

A data profile of the people who buy, follow and care about Hmong language in United States — modelled from more than twelve digital signal sources. Hmong language has an estimated audience of 444,190 people in United States.

#83among Language in United States#11869among Topic in United States#2170in Politics & Society

The average Hmong language fan in United States is 33.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Wisconsin.

Top brand affinities include Mortgage loans, Discount stores, Shopping malls, with strongest over-indexing on Mortgage loans (3.27× the country average).

Demographically, the Hmong language audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hmong language fan in United States is balanced, around 33.2 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hmong language profile in United States.

Audience size
444K
in United States
Gender
51.4%♀
48.6% male
Age
33.2
average years
Country rank
#39207
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hmong language fans

51.4% are female, 48.6% are male, average age 33.2.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Hmong language audience in United States
MetricValue
Female51.4%
Male48.6%
Average age33.2
Estimated audience size444,190
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Hmong language audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3914%
40-4914%
50+12%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Hmong language audience comes from United States.

Worldwide audience distribution share by country for Hmong language
CountryShare
Vietnam71.7%
Japan9.6%
United States5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hmong language audience in United States is strongest.

Fig. 05

Top regions by affinity

Hmong language fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~30K4.00×
02Wisconsin~30K3.99×
03Utah~8K2.00×
04Oklahoma~9K1.79×
05Alaska~2K1.67×
06California~70K1.52×
07Oregon~6K1.25×
08Arkansas~4K1.22×
09North Carolina~20K1.19×
10Washington~9K1.05×
11Idaho~2K1.03×
12Kansas~4K1.02×
13Georgia~10K1.00×
14Rhode Island~1K0.99×
15South Dakota~1K0.98×
16Colorado~7K0.97×
17Iowa~4K0.97×
18North Dakota<1K0.97×
19Vermont<1K0.97×
20Hawaii~2K0.96×
21Illinois~10K0.95×
22Montana~1K0.95×
23Nebraska~2K0.93×
24West Virginia~2K0.93×
25Delaware~1K0.93×
26Missouri~7K0.92×
27Nevada~4K0.92×
28New Hampshire~2K0.92×
29Maine~1K0.92×
30Washington, District of Columbia~1K0.92×
31Michigan~10K0.91×
32New Mexico~2K0.90×
33Mississippi~3K0.89×
34South Carolina~6K0.87×
35Virginia~9K0.83×
36Massachusetts~7K0.83×
37Louisiana~5K0.83×
38Kentucky~5K0.83×
39Connecticut~4K0.83×
40Arizona~7K0.82×
41Alabama~5K0.81×
42Tennessee~7K0.78×
43Indiana~6K0.77×
44Maryland~6K0.76×
45Texas~30K0.73×
46Pennsylvania~10K0.73×
47Ohio~10K0.70×
48New Jersey~8K0.70×
49Florida~20K0.65×
50New York~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Hmong language, United States
0.63×1.00×4.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hmong language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hmong language audience
#·InterestCategoryAffinity×
01Feng shuiHealth15.80×
02All Nippon AirwaysTravel & Leisure11.23×
03ONE ChampionshipSports10.18×
04LotteryGames4.67×
05Discount storesShopping3.55×
06H&MShopping3.53×
07Renewable energyBusiness & Career3.47×
08First class travelTravel & Leisure3.43×
09Mortgage loansBusiness & Career3.27×
10Shopping mallsShopping3.09×
11Solar energyHome & Garden2.80×
12Vehicle insuranceCars & Mobility2.66×
13Domino's PizzaFood & Beverages2.18×
14WalgreensShopping2.03×
15StarbucksFood & Beverages2.00×
16McDonald'sFood & Beverages1.95×
17T-MobileTechnology & Electronics1.94×
18AirbnbTravel & Leisure1.93×
19FurnitureHome & Garden1.80×
20PinterestInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hmong language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hmong language audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.70×
TravellingTHRILL2.52×
Price SensitivityPREMIUM2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hmong language audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.47×
DIY MentalityTHRILL0.56×
Risk AppetiteTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hmong language have in United States?

Hmong language has an estimated audience of 444,190 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hmong language fans?

51.4% of Hmong language fans are female, 48.6% are male, with an average age of 33.2 years.

03

Which brands do Hmong language fans like most?

Hmong language fans show strongest brand affinity for Mortgage loans (3.27×), Discount stores (3.55×), and Shopping malls (3.09×) over the country average.

04

Where do Hmong language fans live in United States?

Hmong language fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and Wisconsin (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hmong language fans also like?

Beyond Hmong language itself, the audience over-indexes on Discount stores (3.55×), Shopping malls (3.09×), Feng shui (15.8×), and H&M (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Hmong language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hmong language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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