Hmong language Audience in United States
Hmong language has an estimated audience of 444,190 people in United States. 51.4% are female, 48.6% are male, average age 33.2. Top brand affinities: Uniqlo, H&M, T-Mobile, Feng shui, League of Legends.
Top brand affinities include Uniqlo, H&M, T-Mobile, with strongest over-indexing on Uniqlo (4.94× the country average). Demographically, the Hmong language audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Hmong language fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 33.2 |
| Estimated audience size | 444,190 |
Audience persona
The typical Hmong language fan in United States is balanced, around 33.2 years old, with strong Travelling tendencies and a notable affinity for Uniqlo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Uniqlo | 4.94× | Shopping |
| H&M | 3.01× | Shopping |
| T-Mobile | 1.73× | Technology & Electronics |
| Feng shui | 9.59× | Health |
| League of Legends | 3.35× | Games |
| Bubble tea | 5.3× | Food & Beverages |
| All Nippon Airways | 7.34× | Travel & Leisure |
| Nail salon | 2.73× | Beauty & Wellness |
| Louis Vuitton | 2.06× | Fashion & Accessoires |
| Abercrombie & Fitch | 3.38× | Fashion & Accessoires |
| Tory Burch | 2.65× | Fashion & Accessoires |
| Anime movies | 1.55× | Movies & TV |
| Manicure | 2.23× | Beauty & Wellness |
| Handbags | 1.54× | Fashion & Accessoires |
| Turkish Airlines | 5.3× | Travel & Leisure |
| Cathay Pacific | 6.82× | Travel & Leisure |
| Eyelash extensions | 2.05× | Beauty & Wellness |
| Hermès | 2.66× | Fashion & Accessoires |
| Waxing | 2.02× | Beauty & Wellness |
| Gucci | 1.83× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.89 |
| Quality Awareness | PREMIUM | 1.32 |
| Indulgence | JOY | 1.11 |
| Sports Activity | POWER | 1.06 |
| Price Sensitivity | PREMIUM | 1.06 |
| Creativity | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 71.7% |
| Japan | 9.6% |
| United States | 5.8% |
See Hmong language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hmong language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.