Rascasse Audience Intelligence

Hobby Horsing Audience in United States

A data profile of the people who buy, follow and care about Hobby Horsing in United States — modelled from more than twelve digital signal sources. Hobby Horsing has an estimated audience of 600,344 people in United States.

#272among Sport in United States#10633among Topic in United States#3132in Sports

The average Hobby Horsing fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TikTok, Google Drive, Planet Fitness, with strongest over-indexing on TikTok (2.59× the country average).

Demographically, the Hobby Horsing audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hobby Horsing fan in United States is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for TikTok.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hobby Horsing profile in United States.

Audience size
600K
in United States
Gender
57.5%♀
42.5% male
Age
35.2
average years
Country rank
#32805
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobby Horsing fans

57.5% are female, 42.5% are male, average age 35.2.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Hobby Horsing audience in United States
MetricValue
Female57.5%
Male42.5%
Average age35.2
Estimated audience size600,344
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Hobby Horsing audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3915%
40-4915%
50+17%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Hobby Horsing audience comes from United States.

Worldwide audience distribution share by country for Hobby Horsing
CountryShare
Germany29.9%
United States14.1%
Poland12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hobby Horsing audience in United States is strongest.

Fig. 05

Top regions by affinity

Hobby Horsing fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.32×
02New Hampshire~3K1.29×
03Montana~2K1.28×
04Idaho~4K1.27×
05Maine~3K1.25×
06Vermont~1K1.25×
07Oregon~8K1.15×
08Massachusetts~10K1.12×
09Iowa~5K1.11×
10North Dakota~1K1.11×
11Washington~10K1.10×
12Wisconsin~10K1.10×
13Minnesota~9K1.10×
14Kentucky~8K1.10×
15North Carolina~20K1.09×
16Colorado~10K1.09×
17Pennsylvania~20K1.08×
18Michigan~20K1.08×
19Nebraska~3K1.08×
20Virginia~20K1.07×
21Oklahoma~7K1.07×
22Connecticut~6K1.05×
23Ohio~20K1.04×
24Alaska~1K1.04×
25Indiana~10K1.02×
26Kansas~5K1.01×
27Missouri~9K1.00×
28South Dakota~1K0.99×
29West Virginia~3K0.98×
30Rhode Island~2K0.97×
31Illinois~20K0.93×
32Tennessee~10K0.93×
33Arkansas~4K0.92×
34Washington, District of Columbia~2K0.92×
35South Carolina~8K0.90×
36Alabama~7K0.88×
37Delaware~1K0.85×
38New Jersey~10K0.84×
39New York~30K0.83×
40Georgia~10K0.83×
41Hawaii~2K0.83×
42Maryland~8K0.82×
43Louisiana~6K0.81×
44Florida~30K0.79×
45California~50K0.77×
46Texas~40K0.76×
47Arizona~9K0.76×
48New Mexico~2K0.75×
49Mississippi~4K0.74×
50Nevada~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Hobby Horsing, United States
0.72×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hobby Horsing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hobby Horsing audience
#·InterestCategoryAffinity×
01International educationBusiness & Career6.45×
02KeshaMusic & Radio4.58×
03Arabian horsePets & Animals4.54×
04Scarface (1983 film)Movies & TV3.85×
05Horse racingSports3.68×
06Disneyland ParisTravel & Leisure3.06×
07TikTokInternet & Social Media2.59×
08Brittany SnowMovies & TV2.27×
09Diane KeatonMovies & TV2.14×
10Diaper bagKids & Family1.91×
11Non-alcoholic beverageFood & Beverages1.86×
12Fly fishingSports1.79×
13Google DriveTechnology & Electronics1.68×
14RadioTechnology & Electronics1.63×
15Veterinary medicineBusiness & Career1.61×
16Britney SpearsMusic & Radio1.61×
17Rail transportTravel & Leisure1.61×
18Broadway theatreTravel & Leisure1.60×
19Planet FitnessSports1.59×
20Talk radioMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hobby Horsing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hobby Horsing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Community OrientationOPEN1.41×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hobby Horsing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
Healthy LifestyleBALANCE0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hobby Horsing have in United States?

Hobby Horsing has an estimated audience of 600,344 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hobby Horsing fans?

57.5% of Hobby Horsing fans are female, 42.5% are male, with an average age of 35.2 years.

03

Which brands do Hobby Horsing fans like most?

Hobby Horsing fans show strongest brand affinity for TikTok (2.59×), Google Drive (1.68×), and Planet Fitness (1.59×) over the country average.

04

Where do Hobby Horsing fans live in United States?

Hobby Horsing fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hobby Horsing fans also like?

Beyond Hobby Horsing itself, the audience over-indexes on Google Drive (1.68×), Planet Fitness (1.59×), International education (6.45×), and Radio (1.63×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Hobby Horsing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobby Horsing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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