Hobby Horsing Audience in United States

Hobby Horsing logo

Hobby Horsing has an estimated audience of 591,702 people in United States. 52.5% are female, 47.5% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Vocal harmony, Grinch, Governor of Michigan, Historic site.

The average Hobby Horsing fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Vocal harmony, Grinch, with strongest over-indexing on Goop (8.39× the country average). Demographically, the Hobby Horsing audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Hobby Horsing fans

Demographic split for Hobby Horsing audience in United States
MetricValue
Female52.5%
Male47.5%
Average age36.3
Estimated audience size591,702

Audience persona

The typical Hobby Horsing fan in United States is balanced, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Hobby Horsing in United States
RegionReachAffinity
California50,4430.78×
Texas38,5550.76×
Florida31,5850.79×
New York27,9850.85×
Pennsylvania21,3671.07×
Ohio19,4341.07×
Illinois18,8960.96×
North Carolina18,5801.04×
Michigan16,9991.1×
Georgia15,1560.83×
Virginia14,5901.01×
Washington14,4121.21×
New Jersey13,0600.87×
Massachusetts12,9501.11×
Tennessee12,0271.01×
Colorado11,3271.21×
Indiana11,0171.02×
Missouri10,0421.05×
Minnesota9,9241.17×
Wisconsin9,7771.1×
Arizona9,0070.75×
Oregon8,6271.27×
Maryland8,5550.84×
Kentucky8,1901.1×
South Carolina8,1480.92×
Alabama7,3500.89×
Utah7,0611.33×
Oklahoma7,0221.07×
Connecticut5,9871.01×
Iowa5,6311.16×
Louisiana5,3870.71×
Kansas4,6891.01×
Arkansas4,1960.86×
Nevada4,0020.7×
Idaho3,7171.25×
Mississippi3,4800.71×
New Hampshire3,2061.38×
Nebraska3,1131.05×
West Virginia3,0981.12×
Maine2,7951.32×
Montana2,1431.31×
New Mexico1,9370.65×
Hawaii1,9150.75×
Washington, District of Columbia1,8731.05×
Rhode Island1,8340.97×
Vermont1,4251.37×
North Dakota1,2080.99×
Alaska1,1580.92×
Delaware1,1540.71×
South Dakota1,1470.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hobby Horsing audience
BrandAffinityCategory
Goop8.39×Internet & Social Media
Vocal harmony7.06×Music & Radio
Grinch5.28×Movies & TV
Governor of Michigan8.42×Politics & Society
Historic site4.34×Arts & Culture
Tech News9.18×Technology & Electronics
Wok6.26×Food & Beverages
Hibachi7.38×Food & Beverages
Google Home5.74×Technology & Electronics
Hipster7.84×Politics & Society
Fairy godmother5.83×Literature
Mathcore6.25×Music & Radio
Grace Slick6.48×Music & Radio
No Escape (1994 film)8.12×Movies & TV
JDSU2.11×Business & Career
La Jolla6.31×Travel & Leisure
Bank account1.69×Business & Career
Guitarist (magazine)7.75×Music & Radio
Cherish (group)7.37×Music & Radio
Joshua Jackson3.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hobby Horsing audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
TraditionCONSERVATISM1.16
ExtroversionTHRILL1.14
PatriotismCONSERVATISM1.13
Pet OwnershipJOY1.12
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Hobby Horsing
CountryShare
Germany34.7%
United States13.6%
Poland11.2%

See Hobby Horsing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Hobby Horsing have in United States?

Hobby Horsing has an estimated audience of 591,702 people in United States, concentrated in California and Texas.

What is the gender split and age of Hobby Horsing fans?

52.5% of Hobby Horsing fans are female, 47.5% are male, with an average age of 36.3 years.

Which brands do Hobby Horsing fans like most?

Hobby Horsing fans show strongest brand affinity for Goop (8.39×), Vocal harmony (7.06×), and Grinch (5.28×) over the country average.

Where do Hobby Horsing fans live in United States?

Hobby Horsing fans in United States are most concentrated in California (reach 50,443), Texas (reach 38,555), and Florida (reach 31,585). These three regions account for the largest share of the active audience.

What other brands do Hobby Horsing fans also like?

Beyond Hobby Horsing itself, the audience over-indexes on Vocal harmony (7.06×), Grinch (5.28×), Governor of Michigan (8.42×), and Historic site (4.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobby Horsing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.