Hobby Horsing Audience in Germany
Hobby Horsing has an estimated audience of 1,510,035 people in Germany. 60.7% are female, 39.3% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Arabian horse, Batman, Satire, Livemusic, Lieferando.de.
The average Hobby Horsing fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Arabian horse, Batman, Satire, with strongest over-indexing on Arabian horse (4.9× the country average). Demographically, the Hobby Horsing audience skews more female with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Hobby Horsing fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 36.4 |
| Estimated audience size | 1,510,035 |
Audience persona
The typical Hobby Horsing fan in Germany is more female, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Arabian horse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 343,493 | 1.04× |
| Bayern | 250,552 | 1.03× |
| Niedersachsen | 198,256 | 1.35× |
| Baden-Württemberg | 191,641 | 0.93× |
| Hessen | 103,564 | 0.9× |
| Sachsen | 85,628 | 1.16× |
| Schleswig-Holstein | 71,248 | 1.31× |
| Rheinland-Pfalz | 71,015 | 0.94× |
| Brandenburg | 51,317 | 1.1× |
| Berlin | 49,755 | 0.74× |
| Thüringen | 41,256 | 1.07× |
| Sachsen-Anhalt | 37,568 | 0.96× |
| Hamburg | 33,489 | 0.98× |
| Mecklenburg-Vorpommern | 31,110 | 1.08× |
| Saarland | 13,788 | 0.74× |
| Bremen | 8,630 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arabian horse | 4.9× | Pets & Animals |
| Batman | 2.12× | Movies & TV |
| Satire | 3.51× | Literature |
| Livemusic | 2.54× | Music & Radio |
| Lieferando.de | 1.51× | Food & Beverages |
| Fressnapf | 2.09× | Shopping |
| Labrador Retriever | 2.09× | Pets & Animals |
| Pet food | 1.7× | Pets & Animals |
| Pet store | 1.95× | Pets & Animals |
| RTL Television | 1.79× | Movies & TV |
| Shih Tzu | 2.28× | Pets & Animals |
| IHF World Men's Handball Championship | 1.92× | Sports |
| House music | 1.55× | Music & Radio |
| Yorkshire Terrier | 2.18× | Pets & Animals |
| Chihuahua (dog) | 1.98× | Pets & Animals |
| Beagle | 2.16× | Pets & Animals |
| Alaskan Malamute | 2.89× | Pets & Animals |
| Great Dane | 2.71× | Pets & Animals |
| Dairy | 2.62× | Food & Beverages |
| Succulent plant | 2.47× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.74 |
| Pet Ownership | JOY | 1.23 |
| Sports Activity | POWER | 1.23 |
| Social Media Usage | JOY | 1.12 |
| Travelling | THRILL | 1.04 |
| Mindfulness | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.7% |
| United States | 13.6% |
| Poland | 11.2% |
See Hobby Horsing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Hobby Horsing have in Germany?
Hobby Horsing has an estimated audience of 1,510,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hobby Horsing fans?
60.7% of Hobby Horsing fans are female, 39.3% are male, with an average age of 36.4 years.
Which brands do Hobby Horsing fans like most?
Hobby Horsing fans show strongest brand affinity for Arabian horse (4.9×), Batman (2.12×), and Satire (3.51×) over the country average.
Where do Hobby Horsing fans live in Germany?
Hobby Horsing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 343,493), Bayern (reach 250,552), and Niedersachsen (reach 198,256). These three regions account for the largest share of the active audience.
What other brands do Hobby Horsing fans also like?
Beyond Hobby Horsing itself, the audience over-indexes on Batman (2.12×), Satire (3.51×), Livemusic (2.54×), and Lieferando.de (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hobby Horsing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.