Honest (TV series) Audience in United States

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Honest (TV series) has an estimated audience of 1,417,405 people in United States. 20.5% are female, 79.5% are male, average age 46.6. Top regions: Texas, California, Florida. Top brand affinities: Minnesota, Historic site, Israel, Arrietty, Hipster.

The average Honest (TV series) fan in United States is 46.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota, Historic site, Israel, with strongest over-indexing on Minnesota (1.75× the country average). Demographically, the Honest (TV series) audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Honest (TV series) fans

Demographic split for Honest (TV series) audience in United States
MetricValue
Female20.5%
Male79.5%
Average age46.6
Estimated audience size1,417,405

Audience persona

The typical Honest (TV series) fan in United States is more male, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Honest (TV series) in United States
RegionReachAffinity
Texas166,6141.37×
California162,9801.05×
Florida106,5281.11×
New York91,5381.16×
Georgia79,5601.82×
New Jersey78,8372.19×
Illinois63,0491.34×
Pennsylvania48,7291.02×
North Carolina46,9111.1×
Ohio46,7201.07×
Michigan42,3171.14×
Massachusetts40,9091.46×
Washington38,5841.36×
Virginia33,9540.98×
Arizona31,7511.1×
Tennessee30,4101.07×
Maryland27,8151.14×
Missouri23,1221.01×
Indiana23,0220.89×
South Carolina20,1280.94×
Alabama19,4300.98×
Wisconsin17,9830.84×
Louisiana17,8250.98×
Colorado17,5000.78×
Minnesota17,1150.84×
Oklahoma16,3171.04×
Kentucky15,8040.89×
Oregon13,7040.84×
Nevada12,2070.89×
Connecticut12,0940.85×
Mississippi11,9621.02×
Arkansas11,3550.97×
Utah11,2070.88×
Kansas9,2770.83×
Iowa8,9560.77×
Idaho6,2500.88×
New Mexico6,1360.86×
New Hampshire5,9571.07×
Nebraska5,8330.82×
West Virginia5,5370.84×
Hawaii4,9800.82×
Delaware4,7671.22×
Maine4,0360.79×
Washington, District of Columbia3,6640.86×
Rhode Island3,2190.71×
Montana2,9440.75×
North Dakota2,3920.82×
South Dakota2,2580.69×
Alaska2,1180.7×
Vermont1,8180.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honest (TV series) audience
BrandAffinityCategory
Minnesota1.75×Travel & Leisure
Historic site4.03×Arts & Culture
Israel1.89×Travel & Leisure
Arrietty11.19×Movies & TV
Hipster7.03×Politics & Society
Elsword11.19×Games
Hog Hunting2.27×Sports
Rajasthan10.94×Travel & Leisure
N1 road (South Africa)2.55×Travel & Leisure
Life of Pi5.5×Movies & TV
Sinaloa2.06×Travel & Leisure
Keith Stanfield3.55×Movies & TV
Wikia1.84×Internet & Social Media
Vocal harmony2.42×Music & Radio
Eden Lake4.11×Movies & TV
Jaws2.56×Movies & TV
Diane Sawyer4.07×Movies & TV
Home staging2.39×Home & Garden
Governor of Michigan3.29×Politics & Society
Jesse Plemons1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honest (TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM1.59
Need for SecurityCONSERVATISM1.43
Risk AppetiteTHRILL1.31
Price SensitivityPREMIUM1.23
PatriotismCONSERVATISM1.15
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Honest (TV series)
CountryShare
United States40.9%
Japan25.7%
Germany5.7%

See Honest (TV series) audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Honest (TV series) have in United States?

Honest (TV series) has an estimated audience of 1,417,405 people in United States, concentrated in Texas and California.

What is the gender split and age of Honest (TV series) fans?

20.5% of Honest (TV series) fans are female, 79.5% are male, with an average age of 46.6 years.

Which brands do Honest (TV series) fans like most?

Honest (TV series) fans show strongest brand affinity for Minnesota (1.75×), Historic site (4.03×), and Israel (1.89×) over the country average.

Where do Honest (TV series) fans live in United States?

Honest (TV series) fans in United States are most concentrated in Texas (reach 166,614), California (reach 162,980), and Florida (reach 106,528). These three regions account for the largest share of the active audience.

What other brands do Honest (TV series) fans also like?

Beyond Honest (TV series) itself, the audience over-indexes on Historic site (4.03×), Israel (1.89×), Arrietty (11.19×), and Hipster (7.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honest (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.