Honest (TV series) Audience in United States

Honest (TV series) has an estimated audience of 1,417,405 people in United States. 20.5% are female, 79.5% are male, average age 46.6. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, CarGurus, Singer-songwriter.

The average Honest (TV series) fan in United States is 46.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (11.19× the country average). Demographically, the Honest (TV series) audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Honest (TV series) fans

Demographic split for Honest (TV series) audience in United States
MetricValue
Female20.5%
Male79.5%
Average age46.6
Estimated audience size1,417,405

Audience persona

The typical Honest (TV series) fan in United States is more male, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Honest (TV series) in United States
RegionReachAffinity
Texas166,6141.37×
California162,9801.05×
Florida106,5281.11×
New York91,5381.16×
Georgia79,5601.82×
New Jersey78,8372.19×
Illinois63,0491.34×
Pennsylvania48,7291.02×
North Carolina46,9111.1×
Ohio46,7201.07×
Michigan42,3171.14×
Massachusetts40,9091.46×
Washington38,5841.36×
Virginia33,9540.98×
Arizona31,7511.1×
Tennessee30,4101.07×
Maryland27,8151.14×
Missouri23,1221.01×
Indiana23,0220.89×
South Carolina20,1280.94×
Alabama19,4300.98×
Wisconsin17,9830.84×
Louisiana17,8250.98×
Colorado17,5000.78×
Minnesota17,1150.84×
Oklahoma16,3171.04×
Kentucky15,8040.89×
Oregon13,7040.84×
Nevada12,2070.89×
Connecticut12,0940.85×
Mississippi11,9621.02×
Arkansas11,3550.97×
Utah11,2070.88×
Kansas9,2770.83×
Iowa8,9560.77×
Idaho6,2500.88×
New Mexico6,1360.86×
New Hampshire5,9571.07×
Nebraska5,8330.82×
West Virginia5,5370.84×
Hawaii4,9800.82×
Delaware4,7671.22×
Maine4,0360.79×
Washington, District of Columbia3,6640.86×
Rhode Island3,2190.71×
Montana2,9440.75×
North Dakota2,3920.82×
South Dakota2,2580.69×
Alaska2,1180.7×
Vermont1,8180.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honest (TV series) audience
BrandAffinityCategory
Autism Awareness11.19×Health
Diabetes mellitus awareness7.9×Health
Google Maps3.84×Internet & Social Media
CarGurus5.46×Cars & Mobility
Singer-songwriter3.73×Music & Radio
Indeed.com3.81×Business & Career
Microblogging8.06×Technology & Electronics
Capital One3.06×Business & Career
Enterprise Rent-A-Car4.61×Cars & Mobility
Income tax8.49×Business & Career
AutoZone2.62×Cars & Mobility
Kia Sportage11.19×Cars & Mobility
Advance Auto Parts3.18×Cars & Mobility
Used car2.45×Cars & Mobility
Honda Accord7.03×Cars & Mobility
Google News2.84×News
Apple Store3.68×Shopping
O'Reilly Auto Parts2.92×Cars & Mobility
Jeep Grand Cherokee5.02×Cars & Mobility
Aaron Rodgers2.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honest (TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM1.59
Need for SecurityCONSERVATISM1.43
Risk AppetiteTHRILL1.31
Price SensitivityPREMIUM1.23
PatriotismCONSERVATISM1.15
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Honest (TV series)
CountryShare
United States40.9%
Japan25.7%
Germany5.7%

See Honest (TV series) audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Honest (TV series) have in United States?

Honest (TV series) has an estimated audience of 1,417,405 people in United States, concentrated in Texas and California.

What is the gender split and age of Honest (TV series) fans?

20.5% of Honest (TV series) fans are female, 79.5% are male, with an average age of 46.6 years.

Which brands do Honest (TV series) fans like most?

Honest (TV series) fans show strongest brand affinity for Autism Awareness (11.19×), Diabetes mellitus awareness (7.9×), and Google Maps (3.84×) over the country average.

Where do Honest (TV series) fans live in United States?

Honest (TV series) fans in United States are most concentrated in Texas (reach 166,614), California (reach 162,980), and Florida (reach 106,528). These three regions account for the largest share of the active audience.

What other brands do Honest (TV series) fans also like?

Beyond Honest (TV series) itself, the audience over-indexes on Diabetes mellitus awareness (7.9×), Google Maps (3.84×), CarGurus (5.46×), and Singer-songwriter (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honest (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.