Rascasse Audience Intelligence

Honest (TV series) Audience in United States

A data profile of the people who buy, follow and care about Honest (TV series) in United States — modelled from more than twelve digital signal sources. Honest (TV series) has an estimated audience of 1,402,952 people in United States.

#41among Comedy in United States#1274among Movie / TV Show / Series in United States#3139in Movies & TV

The average Honest (TV series) fan in United States is 46.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New Jersey.

Top brand affinities include Solar energy, Used car, Air pollution, with strongest over-indexing on Solar energy (6.78× the country average).

Demographically, the Honest (TV series) audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honest (TV series) fan in United States is more male, around 46.6 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honest (TV series) profile in United States.

Audience size
1.4M
in United States
Gender
20.5%♀
79.5% male
Age
46.6
average years
Country rank
#18663
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honest (TV series) viewers

20.5% are female, 79.5% are male, average age 46.6.

Fig. 02

Gender split

20.5%
Female
79.5%
Male
Demographic split for Honest (TV series) audience in United States
MetricValue
Female20.5%
Male79.5%
Average age46.6
Estimated audience size1,402,952
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Honest (TV series) audience in United States
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4929%
50+35%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Honest (TV series) audience comes from United States.

Worldwide audience distribution share by country for Honest (TV series)
CountryShare
United States40.1%
Japan26.0%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honest (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Honest (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K2.90×
02Georgia~90K2.14×
03Illinois~80K1.68×
04Texas~200K1.50×
05Massachusetts~30K1.25×
06Delaware~5K1.21×
07Washington~30K1.20×
08Michigan~40K1.12×
09North Carolina~50K1.11×
10Maryland~30K1.07×
11New York~80K1.06×
12Ohio~40K1.03×
13Alabama~20K1.01×
14Mississippi~10K1.01×
15Arkansas~10K1.01×
16Arizona~30K0.99×
17Oklahoma~20K0.99×
18California~200K0.98×
19Florida~90K0.98×
20Pennsylvania~50K0.98×
21Missouri~20K0.98×
22Tennessee~30K0.97×
23New Hampshire~5K0.97×
24Virginia~30K0.95×
25Indiana~20K0.95×
26Louisiana~20K0.95×
27South Carolina~20K0.93×
28North Dakota~3K0.93×
29Wisconsin~20K0.90×
30New Mexico~6K0.90×
31Kentucky~20K0.89×
32Idaho~6K0.89×
33South Dakota~3K0.88×
34Kansas~10K0.87×
35West Virginia~6K0.87×
36Hawaii~5K0.87×
37Nebraska~6K0.86×
38Utah~10K0.84×
39Nevada~10K0.83×
40Maine~4K0.83×
41Minnesota~20K0.82×
42Montana~3K0.82×
43Connecticut~10K0.81×
44Iowa~9K0.81×
45Oregon~10K0.80×
46Alaska~2K0.80×
47Washington, District of Columbia~3K0.78×
48Vermont~2K0.78×
49Rhode Island~3K0.74×
50Colorado~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Honest (TV series), United States
0.72×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honest (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honest (TV series) audience
#·InterestCategoryAffinity×
01Air pollutionHealth7.11×
02Solar energyHome & Garden6.78×
03Lawn mowerHome & Garden4.84×
04Discount TireShopping4.79×
05Used carCars & Mobility4.40×
06Vehicle insuranceCars & Mobility4.29×
07Hardware storeHome & Garden3.59×
08Credit (finance)Business & Career3.48×
09United Parcel ServiceBusiness & Career3.46×
10FedExBusiness & Career3.29×
11EBayShopping3.07×
12SUVsCars & Mobility2.85×
13BankingBusiness & Career2.54×
14SmartphonesTechnology & Electronics2.53×
15InsuranceBusiness & Career2.53×
16XInternet & Social Media2.29×
17CouponsShopping2.14×
18Home improvementHome & Garden2.07×
19Donald TrumpPolitics & Society1.78×
20CookingFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honest (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honest (TV series) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.00×
Convenience OrientationPREMIUM1.77×
Quality AwarenessPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honest (TV series) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honest (TV series) have in United States?

Honest (TV series) has an estimated audience of 1,402,952 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Honest (TV series) viewers?

20.5% of Honest (TV series) fans are female, 79.5% are male, with an average age of 46.6 years.

03

Which brands do Honest (TV series) fans like most?

Honest (TV series) fans show strongest brand affinity for Solar energy (6.78×), Used car (4.4×), and Air pollution (7.11×) over the country average.

04

Where do Honest (TV series) fans live in United States?

Honest (TV series) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and New Jersey (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Honest (TV series) fans also like?

Beyond Honest (TV series) itself, the audience over-indexes on Used car (4.4×), Air pollution (7.11×), EBay (3.07×), and X (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See Honest (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honest (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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