Rascasse Audience Intelligence

Horizon Audience in United States

A data profile of the people who buy, follow and care about Horizon in United States — modelled from more than twelve digital signal sources. Horizon has an estimated audience of 1,781,727 people in United States.

#96among Video game in United States#6714among Topic in United States#1202in Travel & Leisure

The average Horizon fan in United States is 38.7 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, Texas.

Top brand affinities include Rosie O'Donnell, Minnesota Wild, Standup paddleboarding, with strongest over-indexing on Rosie O'Donnell (12.72× the country average).

Demographically, the Horizon audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horizon fan in United States is more female, around 38.7 years old, with strong Travelling tendencies and a notable affinity for Rosie O'Donnell.

Category: Travel & Leisure · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horizon profile in United States.

Audience size
1.8M
in United States
Gender
57.7%♀
42.3% male
Age
38.7
average years
Country rank
#15582
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horizon fans

57.7% are female, 42.3% are male, average age 38.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Horizon audience in United States
MetricValue
Female57.7%
Male42.3%
Average age38.7
Estimated audience size1,781,727
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Horizon audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Horizon audience comes from United States.

Worldwide audience distribution share by country for Horizon
CountryShare
Italy21.9%
United States16.6%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horizon audience in United States is strongest.

Fig. 05

Top regions by affinity

Horizon fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K4.82×
02Michigan~80K1.70×
03Delaware~7K1.50×
04Maryland~40K1.47×
05Idaho~10K1.26×
06Vermont~4K1.23×
07Montana~6K1.21×
08Kansas~20K1.20×
09Indiana~40K1.13×
10South Dakota~4K1.06×
11California~200K1.05×
12New York~100K1.04×
13Arizona~40K1.03×
14Pennsylvania~60K1.01×
15North Dakota~4K1.01×
16Ohio~50K0.98×
17Florida~100K0.96×
18Virginia~40K0.93×
19Texas~100K0.91×
20Washington~30K0.91×
21Colorado~30K0.91×
22South Carolina~20K0.91×
23North Carolina~50K0.90×
24Utah~10K0.90×
25New Mexico~8K0.90×
26Arkansas~10K0.89×
27Louisiana~20K0.88×
28Alaska~3K0.88×
29Oklahoma~20K0.87×
30Iowa~10K0.87×
31Alabama~20K0.86×
32Nebraska~8K0.86×
33Georgia~50K0.85×
34Connecticut~10K0.83×
35Kentucky~20K0.81×
36Oregon~20K0.80×
37Illinois~50K0.79×
38Wisconsin~20K0.78×
39Tennessee~30K0.77×
40Mississippi~10K0.77×
41Maine~5K0.77×
42Washington, District of Columbia~4K0.77×
43Missouri~20K0.76×
44West Virginia~6K0.76×
45Nevada~10K0.75×
46Hawaii~6K0.73×
47Rhode Island~4K0.71×
48Minnesota~20K0.70×
49Massachusetts~20K0.68×
50New Hampshire~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Horizon, United States
0.67×1.00×4.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horizon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horizon audience
#·InterestCategoryAffinity×
01Rosie O'DonnellMovies & TV12.72×
02China AirlinesTravel & Leisure12.72×
03EVA AirTravel & Leisure10.62×
04Crazy, Stupid, Love.Movies & TV8.33×
05Michelle RodriguezMovies & TV7.84×
06Christoph WaltzMovies & TV7.62×
07Minnesota WildSports6.72×
08Christina HendricksMovies & TV6.03×
09Standup paddleboardingSports5.52×
10Goldie HawnMovies & TV4.30×
11Alpine skiingSports3.30×
12Backpacking (travel)Travel & Leisure3.30×
13JetBlueTravel & Leisure3.20×
14Wildlife photographyTechnology & Electronics3.12×
15Enterprise Rent-A-CarCars & Mobility2.90×
16Art exhibitionArts & Culture2.60×
17InnovationBusiness & Career2.32×
18Real propertyHome & Garden1.95×
19ExpediaTravel & Leisure1.82×
20Do it yourself (DIY)Home & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horizon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horizon audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.03×
PatriotismCONSERVATISM1.76×
Design AffinityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horizon audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
Social Media UsageJOY0.83×
Convenience OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horizon have in United States?

Horizon has an estimated audience of 1,781,727 people in United States, concentrated in New Jersey and California.

02

What is the gender split and age of Horizon fans?

57.7% of Horizon fans are female, 42.3% are male, with an average age of 38.7 years.

03

Which brands do Horizon fans like most?

Horizon fans show strongest brand affinity for Rosie O'Donnell (12.72×), Minnesota Wild (6.72×), and Standup paddleboarding (5.52×) over the country average.

04

Where do Horizon fans live in United States?

Horizon fans in United States are most concentrated in New Jersey (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Horizon fans also like?

Beyond Horizon itself, the audience over-indexes on Minnesota Wild (6.72×), Standup paddleboarding (5.52×), Michelle Rodriguez (7.84×), and Enterprise Rent-A-Car (2.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Horizon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horizon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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