Horizon Audience in United States

Horizon logo

Horizon has an estimated audience of 1,781,727 people in United States. 57.7% are female, 42.3% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Standup paddleboarding, Enterprise Rent-A-Car, Minnesota Wild, Rosie O'Donnell, Christina Hendricks.

The average Horizon fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Standup paddleboarding, Enterprise Rent-A-Car, Minnesota Wild, with strongest over-indexing on Standup paddleboarding (13.36× the country average). Demographically, the Horizon audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Video game

Demographics of Horizon fans

Demographic split for Horizon audience in United States
MetricValue
Female57.7%
Male42.3%
Average age38.7
Estimated audience size1,781,727

Audience persona

The typical Horizon fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Standup paddleboarding.

Top regions in United States

Top regions ranked by reach for Horizon in United States
RegionReachAffinity
California186,5240.95×
Texas154,0651.01×
Florida108,6150.9×
New Jersey93,0172.05×
New York90,7240.91×
Pennsylvania59,8251×
Ohio55,5901.01×
Illinois51,7220.87×
North Carolina50,3550.94×
Georgia49,8340.91×
Michigan43,6630.94×
Arizona40,9601.13×
Virginia39,6760.91×
Washington37,0051.04×
Indiana36,8371.13×
Maryland32,7941.07×
Tennessee32,5130.91×
Colorado31,3471.12×
Missouri27,5560.96×
Massachusetts26,3480.75×
Wisconsin24,5210.91×
South Carolina24,4300.91×
Alabama22,1770.89×
Oregon20,7151.01×
Minnesota20,6550.81×
Kentucky20,3730.91×
Oklahoma20,0741.01×
Utah19,6551.23×
Louisiana19,1880.84×
Kansas17,8631.27×
Connecticut15,1530.85×
Arkansas14,8101.01×
Iowa14,4030.98×
Nevada14,2000.82×
Idaho13,8831.55×
Mississippi12,0580.82×
New Mexico9,2121.03×
Nebraska8,5290.95×
Montana7,7261.56×
West Virginia6,8680.83×
Delaware5,9651.21×
Maine5,7610.9×
New Hampshire5,3860.77×
Hawaii5,0420.66×
South Dakota4,9251.2×
Rhode Island4,0570.72×
North Dakota3,8761.06×
Alaska3,6620.96×
Washington, District of Columbia3,6050.67×
Wyoming3,2091.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horizon audience
BrandAffinityCategory
Standup paddleboarding13.36×Sports
Enterprise Rent-A-Car6.11×Cars & Mobility
Minnesota Wild10.19×Sports
Rosie O'Donnell12.72×Movies & TV
Christina Hendricks12.72×Movies & TV
Do it yourself (DIY)2.47×Home & Garden
Autism Awareness6.82×Health
Diabetes mellitus awareness4.66×Health
Superman1.81×Movies & TV
Alpine skiing4.97×Sports
Art exhibition4.48×Arts & Culture
Crazy, Stupid, Love.10.52×Movies & TV
Singer-songwriter2.35×Music & Radio
Wildlife photography3.95×Technology & Electronics
Microblogging4.74×Technology & Electronics
Contemporary art3.1×Arts & Culture
Harry Potter1.81×Movies & TV
Local food2.53×Food & Beverages
FC Bayern Munich3.45×Sports
Backpacking (travel)3.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horizon audience
TraitClusterScore
Luxury OrientationPREMIUM2.29
TravellingTHRILL2.28
Sports ActivityPOWER2.1
Risk AppetiteTHRILL1.9
Design AffinityPREMIUM1.9
SustainabilityBALANCE1.85

Worldwide distribution

Worldwide audience distribution share by country for Horizon
CountryShare
Italy22.0%
United States16.6%
United Kingdom5.8%

See Horizon audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Horizon have in United States?

Horizon has an estimated audience of 1,781,727 people in United States, concentrated in California and Texas.

What is the gender split and age of Horizon fans?

57.7% of Horizon fans are female, 42.3% are male, with an average age of 38.7 years.

Which brands do Horizon fans like most?

Horizon fans show strongest brand affinity for Standup paddleboarding (13.36×), Enterprise Rent-A-Car (6.11×), and Minnesota Wild (10.19×) over the country average.

Where do Horizon fans live in United States?

Horizon fans in United States are most concentrated in California (reach 186,524), Texas (reach 154,065), and Florida (reach 108,615). These three regions account for the largest share of the active audience.

What other brands do Horizon fans also like?

Beyond Horizon itself, the audience over-indexes on Enterprise Rent-A-Car (6.11×), Minnesota Wild (10.19×), Rosie O'Donnell (12.72×), and Christina Hendricks (12.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horizon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.