Horizon Audience in Germany
Horizon has an estimated audience of 535,732 people in Germany. 56.5% are female, 43.5% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alaska, Mechanic, Google Analytics, Sailor, Progressive rock.
The average Horizon fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alaska, Mechanic, Google Analytics, with strongest over-indexing on Alaska (12.52× the country average). Demographically, the Horizon audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Video game
Demographics of Horizon fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.0 |
| Estimated audience size | 535,732 |
Audience persona
The typical Horizon fan in Germany is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,111 | 1.2× |
| Bayern | 87,426 | 1.02× |
| Baden-Württemberg | 69,803 | 0.95× |
| Niedersachsen | 58,790 | 1.13× |
| Hessen | 42,085 | 1.03× |
| Rheinland-Pfalz | 25,414 | 0.95× |
| Berlin | 24,634 | 1.03× |
| Sachsen | 23,429 | 0.89× |
| Schleswig-Holstein | 21,853 | 1.14× |
| Brandenburg | 17,129 | 1.03× |
| Hamburg | 14,097 | 1.16× |
| Sachsen-Anhalt | 13,598 | 0.98× |
| Thüringen | 12,268 | 0.9× |
| Mecklenburg-Vorpommern | 10,528 | 1.03× |
| Saarland | 5,217 | 0.79× |
| Bremen | 4,003 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 12.52× | Travel & Leisure |
| Mechanic | 7.01× | Cars & Mobility |
| Google Analytics | 7.53× | Internet & Social Media |
| Sailor | 13.82× | Travel & Leisure |
| Progressive rock | 4.36× | Music & Radio |
| Golden Gate | 13.98× | Games |
| Jura Mountains | 13.98× | Travel & Leisure |
| Tuscany | 10.63× | Travel & Leisure |
| Artistic inspiration | 2.55× | Arts & Culture |
| Natural rubber | 3.98× | Cars & Mobility |
| Kerala | 7.25× | Travel & Leisure |
| Goes | 1.52× | Travel & Leisure |
| Nebraska | 13.98× | Travel & Leisure |
| Rajasthan | 13.98× | Travel & Leisure |
| Food quality | 11.84× | Food & Beverages |
| Unique Gifts | 1.65× | Shopping |
| Gil Ofarim | 1.52× | Music & Radio |
| Product design | 1.86× | Business & Career |
| Minnesota | 6.78× | Travel & Leisure |
| Nurse education | 2.69× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.11 |
| Travelling | THRILL | 1.98 |
| Pet Ownership | JOY | 1.94 |
| Sports Activity | POWER | 1.92 |
| Design Affinity | PREMIUM | 1.76 |
| Risk Appetite | THRILL | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.0% |
| United States | 16.6% |
| United Kingdom | 5.8% |
See Horizon audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Horizon have in Germany?
Horizon has an estimated audience of 535,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horizon fans?
56.5% of Horizon fans are female, 43.5% are male, with an average age of 37.0 years.
Which brands do Horizon fans like most?
Horizon fans show strongest brand affinity for Alaska (12.52×), Mechanic (7.01×), and Google Analytics (7.53×) over the country average.
Where do Horizon fans live in Germany?
Horizon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,111), Bayern (reach 87,426), and Baden-Württemberg (reach 69,803). These three regions account for the largest share of the active audience.
What other brands do Horizon fans also like?
Beyond Horizon itself, the audience over-indexes on Mechanic (7.01×), Google Analytics (7.53×), Sailor (13.82×), and Progressive rock (4.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horizon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.