Rascasse Audience Intelligence

Horizon Forbidden West Audience in United States

A data profile of the people who buy, follow and care about Horizon Forbidden West in United States — modelled from more than twelve digital signal sources. Horizon Forbidden West has an estimated audience of 446,195 people in United States.

#324among Video game in United States#543among Video / Board Game in United States#873in Games

The average Horizon Forbidden West fan in United States is 26.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Micro Center, Rick and Morty, with strongest over-indexing on Mobile game (5.85× the country average).

Demographically, the Horizon Forbidden West audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horizon Forbidden West fan in United States is more male, around 26.3 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horizon Forbidden West profile in United States.

Audience size
446K
in United States
Gender
24.7%♀
75.3% male
Age
26.3
average years
Country rank
#39114
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horizon Forbidden West fans

24.7% are female, 75.3% are male, average age 26.3.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for Horizon Forbidden West audience in United States
MetricValue
Female24.7%
Male75.3%
Average age26.3
Estimated audience size446,195
Fig. 03

Age distribution

Ø 26.3
average years
Age distribution of the Horizon Forbidden West audience in United States
Age bracketShare%
16-1961%
20-2917%
30-3912%
40-497%
50+3%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Horizon Forbidden West audience comes from United States.

Worldwide audience distribution share by country for Horizon Forbidden West
CountryShare
United States19.6%
Germany10.4%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horizon Forbidden West audience in United States is strongest.

Fig. 05

Top regions by affinity

Horizon Forbidden West fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.49×
02Washington~10K1.40×
03Oregon~7K1.39×
04Virginia~10K1.32×
05Utah~5K1.27×
06Idaho~3K1.19×
07Colorado~8K1.17×
08Oklahoma~6K1.13×
09Maine~2K1.09×
10Arkansas~4K1.08×
11West Virginia~2K1.07×
12New Hampshire~2K1.07×
13Alabama~7K1.06×
14Arizona~10K1.05×
15Kansas~4K1.05×
16Kentucky~6K1.04×
17Montana~1K1.04×
18Missouri~8K1.03×
19California~50K1.01×
20Nevada~4K1.00×
21Tennessee~9K0.98×
22Minnesota~6K0.98×
23New Mexico~2K0.98×
24Michigan~10K0.97×
25Wisconsin~7K0.97×
26Vermont<1K0.97×
27Indiana~8K0.96×
28Nebraska~2K0.96×
29Ohio~10K0.95×
30Massachusetts~9K0.95×
31Texas~40K0.93×
32Maryland~7K0.93×
33North Dakota<1K0.93×
34Pennsylvania~10K0.92×
35Iowa~3K0.92×
36Connecticut~4K0.91×
37Florida~30K0.90×
38Illinois~10K0.90×
39North Carolina~10K0.90×
40Georgia~10K0.89×
41Rhode Island~1K0.89×
42New York~20K0.86×
43Louisiana~5K0.86×
44South Dakota<1K0.86×
45South Carolina~6K0.85×
46Mississippi~3K0.85×
47Hawaii~2K0.84×
48Delaware~1K0.82×
49New Jersey~9K0.81×
50Washington, District of Columbia~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Horizon Forbidden West, United States
0.80×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horizon Forbidden West audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horizon Forbidden West audience
#·InterestCategoryAffinity×
01Cyberpunk 2077Games15.32×
02Battlefield (series)Games11.99×
03Pokémon Trading Card GameGames11.36×
04Micro CenterShopping9.59×
05Rick and MortyMovies & TV8.33×
06The Last of UsGames8.16×
07Guardians of the Galaxy (film)Movies & TV8.06×
08Action role-playing gameGames7.83×
09Assassin's CreedGames7.71×
10Winona RyderMovies & TV7.51×
11Massively multiplayer online gamesGames7.42×
12SteamGames6.98×
13Action-adventure gameGames6.22×
14Mobile gameGames5.85×
15Call of DutyGames4.80×
16Anime and manga fandomLiterature4.41×
17PokémonGames3.84×
18Role-playing gamesGames3.59×
19Video gamesGames2.13×
20SupermanMovies & TV1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horizon Forbidden West audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horizon Forbidden West audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.16×
Early Adopter MentalityPOWER1.79×
Family OrientationCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horizon Forbidden West audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Quality AwarenessPREMIUM0.73×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horizon Forbidden West have in United States?

Horizon Forbidden West has an estimated audience of 446,195 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horizon Forbidden West fans?

24.7% of Horizon Forbidden West fans are female, 75.3% are male, with an average age of 26.3 years.

03

Which brands do Horizon Forbidden West fans like most?

Horizon Forbidden West fans show strongest brand affinity for Mobile game (5.85×), Micro Center (9.59×), and Rick and Morty (8.33×) over the country average.

04

Where do Horizon Forbidden West fans live in United States?

Horizon Forbidden West fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Horizon Forbidden West fans also like?

Beyond Horizon Forbidden West itself, the audience over-indexes on Micro Center (9.59×), Rick and Morty (8.33×), Massively multiplayer online games (7.42×), and Steam (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Horizon Forbidden West audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horizon Forbidden West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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