Horizon Forbidden West Audience in United States

Horizon Forbidden West has an estimated audience of 431,654 people in United States. 32.4% are female, 67.6% are male, average age 26.6. Top regions: California, Texas, Florida. Top brand affinities: Mobile game, Cyberpunk 2077, Micro Center, Autism Awareness, Call of Duty.

The average Horizon Forbidden West fan in United States is 26.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mobile game, Cyberpunk 2077, Micro Center, with strongest over-indexing on Mobile game (5.72× the country average). Demographically, the Horizon Forbidden West audience skews more male with an average age of 26.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Horizon Forbidden West fans

Demographic split for Horizon Forbidden West audience in United States
MetricValue
Female32.4%
Male67.6%
Average age26.6
Estimated audience size431,654

Audience persona

The typical Horizon Forbidden West fan in United States is more male, around 26.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mobile game.

Top regions in United States

Top regions ranked by reach for Horizon Forbidden West in United States
RegionReachAffinity
California50,2671.06×
Texas36,2610.98×
Florida27,1600.93×
New York21,5790.89×
Pennsylvania14,1600.97×
Illinois14,0440.98×
Ohio13,1430.99×
Virginia12,6071.2×
Washington12,5041.44×
Georgia11,9510.9×
North Carolina11,8200.91×
Michigan11,2070.99×
Arizona9,9071.12×
New Jersey9,2560.84×
Tennessee8,5600.99×
Colorado8,4261.24×
Massachusetts8,2060.96×
Indiana7,5770.96×
Missouri7,1711.03×
Oregon7,0261.42×
Alabama6,8631.14×
Maryland6,8010.92×
Wisconsin6,3830.98×
Minnesota6,1681×
Kentucky5,7341.06×
Oklahoma5,5601.16×
South Carolina5,4210.83×
Utah5,1181.32×
Louisiana4,5820.82×
Nevada4,2691.02×
Connecticut3,9170.9×
Arkansas3,7441.05×
Kansas3,5841.05×
Iowa3,1680.89×
Mississippi2,8400.8×
Idaho2,4181.12×
New Mexico2,0960.97×
Nebraska2,0800.96×
West Virginia2,0171×
New Hampshire1,7661.04×
Maine1,5511×
Alaska1,5401.67×
Hawaii1,4790.8×
Rhode Island1,1800.86×
Montana1,1740.98×
Washington, District of Columbia9860.76×
Delaware8660.73×
South Dakota7400.74×
North Dakota6810.77×
Vermont6740.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horizon Forbidden West audience
BrandAffinityCategory
Mobile game5.72×Games
Cyberpunk 207724.06×Games
Micro Center9.99×Shopping
Autism Awareness10.52×Health
Call of Duty8.51×Games
Action role-playing game9.12×Games
Diabetes mellitus awareness7.02×Health
Superman2.64×Movies & TV
Rick and Morty6.94×Movies & TV
Battlefield (series)14.8×Games
Anime and manga fandom5.6×Literature
Toyota Supra13.43×Cars & Mobility
The Last of Us8.98×Games
Singer-songwriter3.52×Music & Radio
Destiny 229.09×Games
Red Dead Redemption15.25×Games
Microblogging7.47×Technology & Electronics
Massively multiplayer online games6.28×Games
FIFA (video game series)10.25×Games
Pokémon Trading Card Game13.41×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horizon Forbidden West audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.54
Early Adopter MentalityPOWER1.83
PatriotismCONSERVATISM1.44
Social Media UsageJOY1.21
Family OrientationCONSERVATISM1.14
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Horizon Forbidden West
CountryShare
United States19.6%
Germany10.8%
Brazil6.8%

See Horizon Forbidden West audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Horizon Forbidden West have in United States?

Horizon Forbidden West has an estimated audience of 431,654 people in United States, concentrated in California and Texas.

What is the gender split and age of Horizon Forbidden West fans?

32.4% of Horizon Forbidden West fans are female, 67.6% are male, with an average age of 26.6 years.

Which brands do Horizon Forbidden West fans like most?

Horizon Forbidden West fans show strongest brand affinity for Mobile game (5.72×), Cyberpunk 2077 (24.06×), and Micro Center (9.99×) over the country average.

Where do Horizon Forbidden West fans live in United States?

Horizon Forbidden West fans in United States are most concentrated in California (reach 50,267), Texas (reach 36,261), and Florida (reach 27,160). These three regions account for the largest share of the active audience.

What other brands do Horizon Forbidden West fans also like?

Beyond Horizon Forbidden West itself, the audience over-indexes on Cyberpunk 2077 (24.06×), Micro Center (9.99×), Autism Awareness (10.52×), and Call of Duty (8.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horizon Forbidden West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.