Rascasse Audience Intelligence

Human capital Audience in United States

A data profile of the people who buy, follow and care about Human capital in United States — modelled from more than twelve digital signal sources. Human capital has an estimated audience of 1,947,473 people in United States.

#6414among Topic in United States#1093in Business & Career

The average Human capital fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Employment agency, Career development, Web server, with strongest over-indexing on Employment agency (13.91× the country average).

Demographically, the Human capital audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Human capital fan in United States is more female, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Employment agency.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human capital profile in United States.

Audience size
1.9M
in United States
Gender
61.1%♀
38.9% male
Age
41.5
average years
Country rank
#14543
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human capital fans

61.1% are female, 38.9% are male, average age 41.5.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Human capital audience in United States
MetricValue
Female61.1%
Male38.9%
Average age41.5
Estimated audience size1,947,473
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Human capital audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Human capital audience comes from United States.

Worldwide audience distribution share by country for Human capital
CountryShare
United States23.7%
Mexico5.8%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human capital audience in United States is strongest.

Fig. 05

Top regions by affinity

Human capital fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K5.35×
02Washington, District of Columbia~10K1.98×
03Virginia~90K1.94×
04California~400K1.87×
05Minnesota~40K1.39×
06New York~100K1.31×
07Indiana~50K1.28×
08Nebraska~10K1.20×
09Texas~200K1.18×
10Maryland~40K1.14×
11Illinois~70K1.10×
12North Carolina~60K1.09×
13Massachusetts~40K1.08×
14Florida~100K1.06×
15South Carolina~30K1.01×
16Michigan~50K1.00×
17Vermont~3K1.00×
18Arizona~40K0.97×
19Arkansas~20K0.97×
20Connecticut~20K0.96×
21North Dakota~4K0.96×
22New Hampshire~7K0.95×
23Mississippi~10K0.93×
24Delaware~5K0.93×
25Alabama~30K0.92×
26Alaska~4K0.92×
27Tennessee~40K0.91×
28Colorado~30K0.91×
29Nevada~20K0.91×
30South Dakota~4K0.90×
31Rhode Island~6K0.89×
32Pennsylvania~60K0.88×
33Idaho~9K0.88×
34Hawaii~7K0.88×
35Montana~5K0.88×
36New Jersey~40K0.87×
37Utah~20K0.87×
38Maine~6K0.87×
39New Mexico~8K0.86×
40Iowa~10K0.85×
41Kansas~10K0.83×
42West Virginia~8K0.83×
43Washington~30K0.82×
44Kentucky~20K0.81×
45Louisiana~20K0.79×
46Oregon~20K0.79×
47Oklahoma~20K0.77×
48Wisconsin~20K0.76×
49Missouri~20K0.75×
50Ohio~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Human capital, United States
0.69×1.00×5.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human capital audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human capital audience
#·InterestCategoryAffinity×
01Employment agencyBusiness & Career13.91×
02Web serverTechnology & Electronics7.71×
03Employment websiteBusiness & Career6.46×
04Career developmentBusiness & Career6.18×
05Mineral waterFood & Beverages4.32×
06Job fairBusiness & Career4.16×
07Non-alcoholic beverageFood & Beverages3.74×
08Public administrationBusiness & Career3.67×
09Master of Business AdministrationBusiness & Career3.49×
10Information securityBusiness & Career3.47×
11Milwaukee BrewersSports2.65×
12Preventive healthcareHealth2.54×
13Microwave ovenHome & Garden2.44×
14Real propertyHome & Garden2.39×
15PhilanthropyArts & Culture2.23×
16Detroit TigersSports2.18×
17United Parcel ServiceBusiness & Career2.05×
18PharmacyBusiness & Career1.80×
19GeneticsKids & Family1.70×
20Las VegasTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human capital audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human capital audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.16×
PatriotismCONSERVATISM2.56×
Community OrientationOPEN2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human capital audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.40×
Social Media UsageJOY0.54×
Pet OwnershipJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human capital have in United States?

Human capital has an estimated audience of 1,947,473 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of Human capital fans?

61.1% of Human capital fans are female, 38.9% are male, with an average age of 41.5 years.

03

Which brands do Human capital fans like most?

Human capital fans show strongest brand affinity for Employment agency (13.91×), Career development (6.18×), and Web server (7.71×) over the country average.

04

Where do Human capital fans live in United States?

Human capital fans in United States are most concentrated in California (reach ~400K), Georgia (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Human capital fans also like?

Beyond Human capital itself, the audience over-indexes on Career development (6.18×), Web server (7.71×), Employment website (6.46×), and Mineral water (4.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Human capital audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Human capital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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