Human capital Audience in United States

Human capital logo

Human capital has an estimated audience of 1,947,473 people in United States. 61.1% are female, 38.9% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Nationality, Layne Staley, San Pellegrino, Justice, Panama.

The average Human capital fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Layne Staley, San Pellegrino, with strongest over-indexing on Nationality (3.48× the country average). Demographically, the Human capital audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Human capital fans

Demographic split for Human capital audience in United States
MetricValue
Female61.1%
Male38.9%
Average age41.5
Estimated audience size1,947,473

Audience persona

The typical Human capital fan in United States is more female, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Human capital in United States
RegionReachAffinity
California369,9291.73×
Texas194,5021.16×
New York167,7661.54×
Florida156,3681.19×
Georgia142,8472.38×
Virginia91,8191.94×
Illinois90,6681.4×
North Carolina60,7711.04×
Pennsylvania58,0600.89×
Michigan50,5230.99×
Massachusetts50,3741.31×
New Jersey47,4940.96×
Indiana46,2941.3×
Maryland45,1791.35×
Ohio43,0290.72×
Tennessee39,5871.01×
Arizona38,9280.98×
Washington35,9710.92×
Colorado29,9590.98×
Minnesota28,4461.02×
South Carolina24,4560.83×
Alabama24,3780.9×
Missouri24,0650.77×
Connecticut21,5191.1×
Wisconsin20,9130.71×
Louisiana19,6420.78×
Nevada16,9480.9×
Oregon16,7320.75×
Kentucky16,5990.68×
Washington, District of Columbia15,6372.67×
Utah15,4750.89×
Nebraska14,7151.51×
Mississippi14,2810.89×
Oklahoma12,4070.57×
Iowa12,2770.77×
Kansas11,5700.75×
Arkansas9,9120.62×
Idaho7,4850.77×
New Hampshire6,8300.89×
New Mexico6,3580.65×
Hawaii6,3380.76×
Maine4,9800.71×
Rhode Island4,8370.78×
West Virginia4,7900.53×
Delaware3,5440.66×
Vermont3,4601.01×
North Dakota3,2340.81×
Montana3,2050.59×
South Dakota3,0050.67×
Alaska2,5740.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human capital audience
BrandAffinityCategory
Nationality3.48×Politics & Society
Layne Staley3.94×Music & Radio
San Pellegrino4.38×Food & Beverages
Justice1.63×Politics & Society
Panama1.95×Travel & Leisure
JTV (Indonesia)2.34×
Mackenzie Foy3.24×Fashion & Accessoires
Buying a House2.72×Home & Garden
CAC 401.92×Business & Career
ABC 7 Chicago1.53×Movies & TV
Business English1.99×Business & Career
19 Kids and Counting1.9×Movies & TV
CAC 401.82×Business & Career
Buying and Selling Real Estate2.55×Home & Garden
Geothermal heating3.13×Home & Garden
Grand Prairie, Texas2.28×Travel & Leisure
Kingdom of Judah2.13×Politics & Society
Penn & Teller2.42×Movies & TV
Solo climbing1.89×Sports
Mad About You3.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human capital audience
TraitClusterScore
Career OrientationPOWER2.99
Community OrientationOPEN2.09
Quality AwarenessPREMIUM1.97
PatriotismCONSERVATISM1.89
Urban LifestyleOPEN1.78
Convenience OrientationPREMIUM1.7

Worldwide distribution

Worldwide audience distribution share by country for Human capital
CountryShare
United States23.7%
Mexico5.8%
Brazil5.4%

See Human capital audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Human capital have in United States?

Human capital has an estimated audience of 1,947,473 people in United States, concentrated in California and Texas.

What is the gender split and age of Human capital fans?

61.1% of Human capital fans are female, 38.9% are male, with an average age of 41.5 years.

Which brands do Human capital fans like most?

Human capital fans show strongest brand affinity for Nationality (3.48×), Layne Staley (3.94×), and San Pellegrino (4.38×) over the country average.

Where do Human capital fans live in United States?

Human capital fans in United States are most concentrated in California (reach 369,929), Texas (reach 194,502), and New York (reach 167,766). These three regions account for the largest share of the active audience.

What other brands do Human capital fans also like?

Beyond Human capital itself, the audience over-indexes on Layne Staley (3.94×), San Pellegrino (4.38×), Justice (1.63×), and Panama (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Human capital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.