Human Rights Campaign Audience in United States

Human Rights Campaign has an estimated audience of 2,464,135 people in United States. 62.6% are female, 37.4% are male, average age 38.0. Top regions: California, New York, Texas. Top brand affinities: Whataburger, Wingstop, El Pollo Loco, Politico, ULTA Beauty.

The average Human Rights Campaign fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Whataburger, Wingstop, El Pollo Loco, with strongest over-indexing on Whataburger (7.59× the country average). Demographically, the Human Rights Campaign audience skews more female with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Charity

Demographics of Human Rights Campaign fans

Demographic split for Human Rights Campaign audience in United States
MetricValue
Female62.6%
Male37.4%
Average age38.0
Estimated audience size2,464,135

Audience persona

The typical Human Rights Campaign fan in United States is more female, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Human Rights Campaign in United States
RegionReachAffinity
California212,0370.78×
New York139,4871.01×
Texas123,1130.58×
Florida93,2780.56×
Pennsylvania90,4001.09×
Illinois84,5261.03×
Virginia82,2151.37×
Maryland70,3331.66×
Ohio69,8340.92×
North Carolina66,2500.89×
Massachusetts65,7321.35×
Michigan65,2911.01×
Georgia58,1380.77×
Washington, District of Columbia54,1057.31×
Washington52,7671.07×
Colorado48,4111.25×
New Jersey47,8180.76×
Minnesota45,4401.29×
Wisconsin39,8071.07×
Tennessee38,2600.77×
Indiana36,9040.82×
Oregon36,2891.28×
Missouri35,7410.9×
Arizona29,1050.58×
Connecticut26,0411.05×
Arkansas24,3491.2×
Kentucky24,2720.79×
South Carolina23,5360.63×
Louisiana19,5200.61×
Iowa17,3100.85×
Oklahoma16,5230.6×
Utah15,4080.7×
Alabama15,3930.45×
Nevada14,9620.63×
Kansas14,5020.75×
New Hampshire12,6511.3×
Maine11,8421.34×
Nebraska9,5940.78×
New Mexico9,2660.75×
Rhode Island9,0931.16×
Mississippi8,1110.4×
West Virginia7,9660.69×
Idaho7,4620.6×
Delaware7,0741.04×
Vermont7,0471.63×
Hawaii4,9900.47×
Montana4,2180.62×
South Dakota2,7760.49×
Alaska2,4190.46×
North Dakota2,2200.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human Rights Campaign audience
BrandAffinityCategory
Whataburger7.59×Food & Beverages
Wingstop4.37×Food & Beverages
El Pollo Loco8.99×Food & Beverages
Politico4.9×Politics & Society
ULTA Beauty2.61×Beauty & Wellness
Harry Potter1.69×Movies & TV
CNN1.5×Movies & TV
Bored Panda4.35×Internet & Social Media
Livemusic2.26×Music & Radio
Nonprofit organization1.7×Politics & Society
FC Bayern Munich2.79×Sports
Sustainable energy2.65×Home & Garden
Activism1.95×Politics & Society
IKEA1.59×Home & Garden
Real property1.95×Home & Garden
Taylor Swift1.64×Music & Radio
Gay pride2.92×Politics & Society
Art exhibition2.42×Arts & Culture
Contemporary art2.05×Arts & Culture
Chase (bank)1.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human Rights Campaign audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.73
SustainabilityBALANCE1.97
Community OrientationOPEN1.75
Early Adopter MentalityPOWER1.57
IndividualismJOY1.41
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Human Rights Campaign
CountryShare
United States72.7%
Mexico4.2%
Japan2.8%

See Human Rights Campaign audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Human Rights Campaign have in United States?

Human Rights Campaign has an estimated audience of 2,464,135 people in United States, concentrated in California and New York.

What is the gender split and age of Human Rights Campaign fans?

62.6% of Human Rights Campaign fans are female, 37.4% are male, with an average age of 38.0 years.

Which brands do Human Rights Campaign fans like most?

Human Rights Campaign fans show strongest brand affinity for Whataburger (7.59×), Wingstop (4.37×), and El Pollo Loco (8.99×) over the country average.

Where do Human Rights Campaign fans live in United States?

Human Rights Campaign fans in United States are most concentrated in California (reach 212,037), New York (reach 139,487), and Texas (reach 123,113). These three regions account for the largest share of the active audience.

What other brands do Human Rights Campaign fans also like?

Beyond Human Rights Campaign itself, the audience over-indexes on Wingstop (4.37×), El Pollo Loco (8.99×), Politico (4.9×), and ULTA Beauty (2.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Human Rights Campaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.