Rascasse Audience Intelligence

Human Rights Campaign Audience in United States

A data profile of the people who buy, follow and care about Human Rights Campaign in United States — modelled from more than twelve digital signal sources. Human Rights Campaign has an estimated audience of 2,464,135 people in United States.

#14among Charity in United States#5668among Topic in United States#777in Politics & Society

The average Human Rights Campaign fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Whataburger, Wingstop, El Pollo Loco, with strongest over-indexing on Whataburger (8.03× the country average).

Demographically, the Human Rights Campaign audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Human Rights Campaign fan in United States is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Whataburger.

Category: Politics & Society · Type: Topic · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human Rights Campaign profile in United States.

Audience size
2.5M
in United States
Gender
62.6%♀
37.4% male
Age
38.0
average years
Country rank
#12045
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human Rights Campaign fans

62.6% are female, 37.4% are male, average age 38.0.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Human Rights Campaign audience in United States
MetricValue
Female62.6%
Male37.4%
Average age38.0
Estimated audience size2,464,135
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Human Rights Campaign audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4919%
50+18%
Fig. 04

Worldwide distribution

72.7%

of the worldwide Human Rights Campaign audience comes from United States.

Worldwide audience distribution share by country for Human Rights Campaign
CountryShare
United States72.7%
Mexico4.2%
Japan2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human Rights Campaign audience in United States is strongest.

Fig. 05

Top regions by affinity

Human Rights Campaign fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K8.36×
02Maryland~70K1.61×
03Virginia~80K1.34×
04Vermont~6K1.32×
05Massachusetts~60K1.30×
06Oregon~30K1.23×
07Maine~10K1.21×
08Minnesota~40K1.20×
09New Hampshire~10K1.18×
10Colorado~50K1.16×
11Rhode Island~8K1.07×
12Delaware~7K1.06×
13Wisconsin~40K1.03×
14Arkansas~20K1.03×
15Pennsylvania~80K1.02×
16Washington~50K1.01×
17Connecticut~20K1.01×
18Illinois~80K0.95×
19Michigan~60K0.95×
20New York~100K0.93×
21Missouri~40K0.92×
22Ohio~70K0.89×
23Iowa~20K0.89×
24Alaska~5K0.88×
25Nebraska~10K0.86×
26New Mexico~10K0.85×
27Montana~6K0.85×
28North Dakota~4K0.85×
29South Dakota~5K0.84×
30North Carolina~60K0.83×
31Kansas~20K0.83×
32West Virginia~10K0.83×
33Indiana~40K0.81×
34Kentucky~20K0.81×
35Idaho~10K0.78×
36Tennessee~40K0.77×
37Utah~20K0.77×
38Hawaii~8K0.76×
39California~200K0.75×
40Georgia~60K0.75×
41New Jersey~50K0.73×
42Louisiana~20K0.70×
43Oklahoma~20K0.70×
44Nevada~20K0.70×
45Mississippi~10K0.70×
46South Carolina~30K0.68×
47Arizona~30K0.67×
48Alabama~20K0.63×
49Texas~100K0.57×
50Florida~90K0.56×
Fig. 06

Affinity by region

Affinity by region — Human Rights Campaign, United States
0.56×1.00×8.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human Rights Campaign audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human Rights Campaign audience
#·InterestCategoryAffinity×
01Human Rights WatchPolitics & Society12.21×
02WhataburgerFood & Beverages8.03×
03El Pollo LocoFood & Beverages7.73×
04PoliticoPolitics & Society5.48×
05Late-night talk showMovies & TV4.43×
06WingstopFood & Beverages3.24×
07Michelle ObamaPolitics & Society2.89×
08Sustainable energyHome & Garden2.84×
09Emmy AwardMovies & TV2.54×
10PhilanthropyArts & Culture2.12×
11Britney SpearsMusic & Radio2.11×
12Nonprofit organizationPolitics & Society2.09×
13Charitable organizationPolitics & Society2.08×
14Renewable energyBusiness & Career2.08×
15ULTA BeautyBeauty & Wellness2.02×
16ActivismPolitics & Society1.96×
17Stand-up comedyMovies & TV1.75×
18Trader Joe'sShopping1.66×
19IKEAHome & Garden1.65×
20Las VegasTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human Rights Campaign audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human Rights Campaign audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.08×
IndividualismJOY1.93×
SustainabilityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human Rights Campaign audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
Risk AppetiteTHRILL0.86×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human Rights Campaign have in United States?

Human Rights Campaign has an estimated audience of 2,464,135 people in United States, concentrated in California and New York.

02

What is the gender split and age of Human Rights Campaign fans?

62.6% of Human Rights Campaign fans are female, 37.4% are male, with an average age of 38.0 years.

03

Which brands do Human Rights Campaign fans like most?

Human Rights Campaign fans show strongest brand affinity for Whataburger (8.03×), Wingstop (3.24×), and El Pollo Loco (7.73×) over the country average.

04

Where do Human Rights Campaign fans live in United States?

Human Rights Campaign fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Human Rights Campaign fans also like?

Beyond Human Rights Campaign itself, the audience over-indexes on Wingstop (3.24×), El Pollo Loco (7.73×), Politico (5.48×), and Nonprofit organization (2.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Human Rights Campaign audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Human Rights Campaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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