A data profile of the people who buy, follow and care about Humans (TV series) in United States — modelled from more than twelve digital signal sources. Humans (TV series) has an estimated audience of 1,738,234 people in United States.
The average Humans (TV series) fan in United States is 41.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Cooking, Alcoholic beverages, Non-alcoholic beverage, with strongest over-indexing on Cooking (1.66× the country average).
Demographically, the Humans (TV series) audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Humans (TV series) fan in United States is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Cooking.
The key figures that characterise the Humans (TV series) profile in United States.
52.5% are female, 47.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.3 |
| Estimated audience size | 1,738,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 20% | |
| 30-39 | 31% | |
| 40-49 | 33% | |
| 50+ | 10% |
Where the Humans (TV series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.23× | |
| 02 | Kentucky | ~20K | 1.21× | |
| 03 | Texas | ~200K | 1.19× | |
| 04 | Georgia | ~60K | 1.18× | |
| 05 | Virginia | ~50K | 1.18× | |
| 06 | Utah | ~20K | 1.16× | |
| 07 | Indiana | ~30K | 1.13× | |
| 08 | Oklahoma | ~20K | 1.13× | |
| 09 | North Carolina | ~60K | 1.12× | |
| 10 | Washington | ~40K | 1.09× | |
| 11 | South Dakota | ~4K | 1.09× | |
| 12 | California | ~200K | 1.08× | |
| 13 | Missouri | ~30K | 1.08× | |
| 14 | Kansas | ~10K | 1.08× | |
| 15 | Idaho | ~9K | 1.07× | |
| 16 | South Carolina | ~30K | 1.05× | |
| 17 | Alaska | ~4K | 1.05× | |
| 18 | North Dakota | ~4K | 1.05× | |
| 19 | Louisiana | ~20K | 1.04× | |
| 20 | Pennsylvania | ~60K | 1.03× | |
| 21 | Ohio | ~50K | 1.03× | |
| 22 | Arkansas | ~10K | 1.03× | |
| 23 | New Mexico | ~9K | 1.03× | |
| 24 | Alabama | ~20K | 1.02× | |
| 25 | New Jersey | ~40K | 1.01× | |
| 26 | Michigan | ~40K | 0.99× | |
| 27 | Vermont | ~3K | 0.98× | |
| 28 | Mississippi | ~10K | 0.97× | |
| 29 | Nebraska | ~8K | 0.97× | |
| 30 | Hawaii | ~7K | 0.97× | |
| 31 | Minnesota | ~20K | 0.96× | |
| 32 | Maine | ~6K | 0.96× | |
| 33 | Montana | ~4K | 0.96× | |
| 34 | Illinois | ~50K | 0.95× | |
| 35 | Arizona | ~30K | 0.95× | |
| 36 | West Virginia | ~7K | 0.95× | |
| 37 | Wisconsin | ~20K | 0.94× | |
| 38 | Iowa | ~10K | 0.94× | |
| 39 | New Hampshire | ~6K | 0.93× | |
| 40 | Florida | ~100K | 0.91× | |
| 41 | Nevada | ~10K | 0.91× | |
| 42 | Colorado | ~20K | 0.90× | |
| 43 | Tennessee | ~30K | 0.89× | |
| 44 | Massachusetts | ~30K | 0.89× | |
| 45 | Maryland | ~20K | 0.88× | |
| 46 | New York | ~80K | 0.87× | |
| 47 | Connecticut | ~10K | 0.87× | |
| 48 | Delaware | ~4K | 0.86× | |
| 49 | Rhode Island | ~4K | 0.84× | |
| 50 | Washington, District of Columbia | ~3K | 0.63× |
The strongest cross-interests of the Humans (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Sociedad | Sports | 18.18× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 4.21× | ||
| 03 | Anne Hathaway | Movies & TV | 4.00× | ||
| 04 | United Parcel Service | Business & Career | 2.81× | ||
| 05 | Horror movies | Movies & TV | 2.00× | ||
| 06 | Veganism | Food & Beverages | 1.91× | ||
| 07 | Wine | Food & Beverages | 1.83× | ||
| 08 | Beauty salons | Beauty & Wellness | 1.83× | ||
| 09 | Coffee | Food & Beverages | 1.81× | ||
| 10 | CNN | Movies & TV | 1.74× | ||
| 11 | Alcoholic beverages | Food & Beverages | 1.71× | ||
| 12 | Medicine | Business & Career | 1.71× | ||
| 13 | Cooking | Food & Beverages | 1.66× | ||
| 14 | Health care | Business & Career | 1.66× | ||
| 15 | Internet & Social Media | 1.65× | |||
| 16 | Smartphones | Technology & Electronics | 1.63× | ||
| 17 | X | Internet & Social Media | 1.60× | ||
| 18 | Home improvement | Home & Garden | 1.60× | ||
| 19 | Recipes | Food & Beverages | 1.60× | ||
| 20 | Walmart | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.84× | |
| Tradition | CONSERVATISM | 1.69× | |
| Need for Security | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Mindfulness | BALANCE | 0.65× | |
| Family Orientation | CONSERVATISM | 0.65× |
Humans (TV series) has an estimated audience of 1,738,234 people in United States, concentrated in California and Texas.
52.5% of Humans (TV series) fans are female, 47.5% are male, with an average age of 41.3 years.
Humans (TV series) fans show strongest brand affinity for Cooking (1.66×), Alcoholic beverages (1.71×), and Non-alcoholic beverage (4.21×) over the country average.
Humans (TV series) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Humans (TV series) itself, the audience over-indexes on Alcoholic beverages (1.71×), Non-alcoholic beverage (4.21×), United Parcel Service (2.81×), and X (1.6×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Humans (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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