Hyundai Genesis Audience in United States

Hyundai Genesis logo

Hyundai Genesis has an estimated audience of 557,148 people in United States. 28.0% are female, 72.0% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Arrietty, Life of Pi, Hipster, Title Nine, Tipsy Elves.

The average Hyundai Genesis fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arrietty, Life of Pi, Hipster, with strongest over-indexing on Arrietty (35.35× the country average). Demographically, the Hyundai Genesis audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Hyundai Genesis fans

Demographic split for Hyundai Genesis audience in United States
MetricValue
Female28.0%
Male72.0%
Average age41.2
Estimated audience size557,148

Audience persona

The typical Hyundai Genesis fan in United States is more male, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for Hyundai Genesis in United States
RegionReachAffinity
California69,6761.14×
Texas63,8401.33×
Florida61,8921.64×
New York27,6740.89×
Georgia26,2651.53×
North Carolina25,1891.5×
Illinois22,1591.19×
Pennsylvania18,4890.99×
Ohio16,7020.97×
Virginia16,5211.22×
New Jersey15,9091.12×
Tennessee15,3981.38×
Arizona14,3791.26×
Alabama14,0241.8×
Maryland11,7771.23×
South Carolina11,4661.37×
Washington10,7510.96×
Louisiana10,1121.41×
Michigan10,0970.69×
Massachusetts9,7700.89×
Missouri9,7161.08×
Indiana9,6380.95×
Oklahoma7,8761.27×
Colorado7,7120.88×
Kentucky7,1701.03×
Wisconsin6,6090.79×
Nevada6,4751.2×
Connecticut6,2651.12×
Mississippi6,1651.34×
Oregon5,6120.88×
Minnesota5,5870.7×
Arkansas5,5281.2×
Utah4,8090.96×
Kansas4,4091×
Iowa3,2090.7×
New Mexico2,8231.01×
Nebraska2,2320.8×
Idaho2,1890.78×
Hawaii1,9310.81×
West Virginia1,8810.72×
New Hampshire1,8430.84×
Delaware1,5821.03×
Washington, District of Columbia1,5780.94×
Rhode Island1,5590.88×
Maine1,2880.65×
Montana7770.5×
South Dakota6510.51×
North Dakota5950.52×
Vermont4700.48×
Alaska4570.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Genesis audience
BrandAffinityCategory
Arrietty35.35×Movies & TV
Life of Pi13.42×Movies & TV
Hipster13.04×Politics & Society
Title Nine14.44×Fashion & Accessoires
Tipsy Elves13.21×Shopping
Barclays Center15.07×Sports
Academy Award for Best Production Design18.96×Movies & TV
Leverage (TV series)7.27×Movies & TV
Primetime Emmy Award for Outstanding Drama Series38.31×Movies & TV
Grey Eagle, Minnesota41.43×Travel & Leisure
Equinix11.16×Business & Career
Hammock camping5.59×Travel & Leisure
Rapid prototyping13.5×Business & Career
Hog Hunting2.61×Sports
Iyanla Vanzant10.74×Business & Career
Jason Hawes20×Movies & TV
Northrop Grumman4.65×Business & Career
The Tree of Life (film)8.73×Movies & TV
Academy Award for Best Visual Effects8.64×Movies & TV
Jesse Plemons2.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Genesis audience
TraitClusterScore
Family OrientationCONSERVATISM18.7
LGBTQ+ IdentityOPEN2.77
Quality AwarenessPREMIUM1.69
Luxury OrientationPREMIUM1.52
PatriotismCONSERVATISM1.51
Price SensitivityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Genesis
CountryShare
United States51.5%
Poland8.9%
Colombia6.4%

See Hyundai Genesis audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hyundai Genesis have in United States?

Hyundai Genesis has an estimated audience of 557,148 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyundai Genesis fans?

28.0% of Hyundai Genesis fans are female, 72.0% are male, with an average age of 41.2 years.

Which brands do Hyundai Genesis fans like most?

Hyundai Genesis fans show strongest brand affinity for Arrietty (35.35×), Life of Pi (13.42×), and Hipster (13.04×) over the country average.

Where do Hyundai Genesis fans live in United States?

Hyundai Genesis fans in United States are most concentrated in California (reach 69,676), Texas (reach 63,840), and Florida (reach 61,892). These three regions account for the largest share of the active audience.

What other brands do Hyundai Genesis fans also like?

Beyond Hyundai Genesis itself, the audience over-indexes on Life of Pi (13.42×), Hipster (13.04×), Title Nine (14.44×), and Tipsy Elves (13.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Genesis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.