Rascasse Audience Intelligence

Hyundai Genesis Audience in United States

A data profile of the people who buy, follow and care about Hyundai Genesis in United States — modelled from more than twelve digital signal sources. Hyundai Genesis has an estimated audience of 569,822 people in United States.

#278among Car Model in United States#977in Cars & Mobility

The average Hyundai Genesis fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Family car, Hatchback, Carcare, with strongest over-indexing on Family car (116.05× the country average).

Demographically, the Hyundai Genesis audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyundai Genesis fan in United States is more male, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Genesis profile in United States.

Audience size
570K
in United States
Gender
28.0%♀
72.0% male
Age
41.2
average years
Country rank
#33890
Car Model in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Genesis fans

28.0% are female, 72.0% are male, average age 41.2.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Hyundai Genesis audience in United States
MetricValue
Female28.0%
Male72.0%
Average age41.2
Estimated audience size569,822
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Hyundai Genesis audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3916%
40-4922%
50+27%
Fig. 04

Worldwide distribution

51.0%

of the worldwide Hyundai Genesis audience comes from United States.

Worldwide audience distribution share by country for Hyundai Genesis
CountryShare
United States51.0%
Poland8.9%
Colombia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Genesis audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyundai Genesis fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K1.80×
02Florida~60K1.53×
03Georgia~30K1.47×
04North Carolina~20K1.40×
05Louisiana~10K1.36×
06Tennessee~20K1.35×
07Mississippi~6K1.35×
08South Carolina~10K1.30×
09Arizona~10K1.25×
10Texas~60K1.24×
11Oklahoma~8K1.23×
12Virginia~20K1.20×
13Maryland~10K1.18×
14Nevada~6K1.18×
15Arkansas~5K1.17×
16Illinois~20K1.12×
17Connecticut~6K1.09×
18Delaware~2K1.09×
19California~70K1.08×
20Missouri~10K1.07×
21New Jersey~10K1.06×
22Kentucky~7K1.05×
23New Mexico~3K1.04×
24Kansas~5K1.03×
25Ohio~20K0.98×
26Pennsylvania~20K0.97×
27Utah~5K0.96×
28Washington~10K0.94×
29Indiana~9K0.93×
30Washington, District of Columbia~2K0.93×
31Rhode Island~2K0.92×
32New Hampshire~2K0.89×
33Oregon~6K0.88×
34West Virginia~2K0.87×
35Massachusetts~9K0.86×
36Colorado~7K0.85×
37Nebraska~2K0.85×
38Idaho~2K0.85×
39Hawaii~2K0.85×
40New York~30K0.83×
41Wisconsin~7K0.82×
42Iowa~4K0.76×
43Maine~2K0.76×
44North Dakota<1K0.76×
45South Dakota<1K0.74×
46Minnesota~6K0.72×
47Michigan~10K0.71×
48Alaska<1K0.71×
49Vermont<1K0.71×
50Montana~1K0.69×
Fig. 06

Affinity by region

Affinity by region — Hyundai Genesis, United States
0.69×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Genesis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Genesis audience
#·InterestCategoryAffinity×
01Family carCars & Mobility116.05×
02Nissan 370ZCars & Mobility41.60×
03Mazda6Cars & Mobility22.77×
04Kia SorentoCars & Mobility21.50×
05Hyundai ElantraCars & Mobility20.00×
06Acura MDXCars & Mobility19.69×
07Group buyingShopping17.90×
08Honda PilotCars & Mobility17.34×
09Hybrid electric vehicleCars & Mobility13.85×
10HatchbackCars & Mobility13.43×
11CarcareCars & Mobility12.15×
12High-net-worth individualBusiness & Career11.81×
13BuickCars & Mobility9.81×
14Kia MotorsCars & Mobility9.68×
15HyundaiCars & Mobility8.49×
16Jaguar CarsCars & Mobility7.77×
17Sedan (automobile)Cars & Mobility7.75×
18Solar energyHome & Garden5.02×
19Vehicle insuranceCars & Mobility4.99×
20Mortgage loansBusiness & Career4.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Genesis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Genesis audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM24.29×
PatriotismCONSERVATISM3.06×
Quality AwarenessPREMIUM2.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Genesis audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
DIY MentalityTHRILL0.66×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Genesis have in United States?

Hyundai Genesis has an estimated audience of 569,822 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hyundai Genesis fans?

28.0% of Hyundai Genesis fans are female, 72.0% are male, with an average age of 41.2 years.

03

Which brands do Hyundai Genesis fans like most?

Hyundai Genesis fans show strongest brand affinity for Family car (116.05×), Hatchback (13.43×), and Carcare (12.15×) over the country average.

04

Where do Hyundai Genesis fans live in United States?

Hyundai Genesis fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Genesis fans also like?

Beyond Hyundai Genesis itself, the audience over-indexes on Hatchback (13.43×), Carcare (12.15×), Group buying (17.9×), and High-net-worth individual (11.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Genesis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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