Indie game Audience in United States

Indie game has an estimated audience of 612,881 people in United States. 26.1% are female, 73.9% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Humble Bundle, Beetlejuice, DeviantArt, The Legend of Zelda.

The average Indie game fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Humble Bundle, Beetlejuice, with strongest over-indexing on Finnair (675× the country average). Demographically, the Indie game audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Indie game fans

Demographic split for Indie game audience in United States
MetricValue
Female26.1%
Male73.9%
Average age30.8
Estimated audience size612,881

Audience persona

The typical Indie game fan in United States is more male, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Indie game in United States
RegionReachAffinity
California85,8261.27×
Texas60,0581.14×
Florida44,9291.08×
New York35,4871.04×
Pennsylvania21,1691.03×
Georgia20,8891.11×
Illinois20,1760.99×
North Carolina19,4651.06×
Ohio19,4591.03×
Washington17,9281.46×
New Jersey17,2161.1×
Michigan16,9531.06×
Virginia16,7531.12×
Massachusetts12,5311.04×
Indiana12,3371.1×
Tennessee12,1090.98×
Arizona11,9960.96×
Maryland11,5201.09×
Missouri10,7161.08×
Colorado9,2460.96×
Oregon9,0371.29×
Minnesota8,8951.01×
Kentucky8,8511.15×
South Carolina8,5040.92×
Wisconsin8,2410.89×
Alabama8,0320.94×
Oklahoma7,7811.14×
Utah7,2831.33×
Louisiana7,2360.92×
Nevada6,9941.18×
Connecticut5,8200.95×
Arkansas5,3851.07×
Kansas4,9081.02×
Mississippi4,4950.89×
Iowa4,3380.86×
Idaho3,0631×
Hawaii2,8521.08×
West Virginia2,7550.97×
New Mexico2,7530.9×
Nebraska2,5180.82×
Delaware2,0831.23×
New Hampshire1,8300.76×
Maine1,8110.82×
Rhode Island1,7000.87×
Washington, District of Columbia1,2440.68×
Montana1,1980.7×
Alaska1,1780.9×
North Dakota1,0810.86×
South Dakota1,0140.72×
Vermont8360.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indie game audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Humble Bundle80.54×Games
Beetlejuice10.07×Movies & TV
DeviantArt14.21×Internet & Social Media
The Legend of Zelda14.67×Games
Micro Center10.34×Shopping
Strategy games8.72×Games
Magic: The Gathering12.8×Games
Bruce Willis7.75×Movies & TV
Pokémon5.92×Games
Harrison Ford10.95×Movies & TV
Halo (series)15.3×Games
League of Legends7.96×Games
William Shatner12.02×Movies & TV
Superman2.58×Movies & TV
Lily Collins14.19×Movies & TV
Thingiverse14.02×Arts & Culture
Indeed.com3.67×Business & Career
Bloodborne22.04×Games
Shōnen manga8.46×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indie game audience
TraitClusterScore
Early Adopter MentalityPOWER2.27
LGBTQ+ IdentityOPEN2
Urban LifestyleOPEN1.51
IndividualismJOY1.37
SustainabilityBALANCE1.3
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Indie game
CountryShare
United States30.8%
Italy11.9%
Japan10.5%

See Indie game audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Indie game have in United States?

Indie game has an estimated audience of 612,881 people in United States, concentrated in California and Texas.

What is the gender split and age of Indie game fans?

26.1% of Indie game fans are female, 73.9% are male, with an average age of 30.8 years.

Which brands do Indie game fans like most?

Indie game fans show strongest brand affinity for Finnair (675×), Humble Bundle (80.54×), and Beetlejuice (10.07×) over the country average.

Where do Indie game fans live in United States?

Indie game fans in United States are most concentrated in California (reach 85,826), Texas (reach 60,058), and Florida (reach 44,929). These three regions account for the largest share of the active audience.

What other brands do Indie game fans also like?

Beyond Indie game itself, the audience over-indexes on Humble Bundle (80.54×), Beetlejuice (10.07×), DeviantArt (14.21×), and The Legend of Zelda (14.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indie game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.