Rascasse Audience Intelligence

Indie game Audience in United States

A data profile of the people who buy, follow and care about Indie game in United States — modelled from more than twelve digital signal sources. Indie game has an estimated audience of 612,881 people in United States.

#67among Gaming genre in United States#10554among Topic in United States#684in Games

The average Indie game fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Strategy games, International education, with strongest over-indexing on Micro Center (11.06× the country average).

Demographically, the Indie game audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indie game fan in United States is more male, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indie game profile in United States.

Audience size
613K
in United States
Gender
26.1%♀
73.9% male
Age
30.8
average years
Country rank
#32392
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indie game fans

26.1% are female, 73.9% are male, average age 30.8.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Indie game audience in United States
MetricValue
Female26.1%
Male73.9%
Average age30.8
Estimated audience size612,881
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Indie game audience in United States
Age bracketShare%
16-1936%
20-2930%
30-3919%
40-499%
50+5%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Indie game audience comes from United States.

Worldwide audience distribution share by country for Indie game
CountryShare
United States30.6%
Italy11.9%
Japan10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indie game audience in United States is strongest.

Fig. 05

Top regions by affinity

Indie game fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.28×
02Utah~7K1.23×
03Oregon~8K1.18×
04Delaware~2K1.17×
05Oklahoma~8K1.16×
06California~80K1.14×
07Texas~60K1.13×
08Kentucky~9K1.13×
09Nevada~7K1.13×
10Alabama~9K1.09×
11Georgia~20K1.08×
12Missouri~10K1.08×
13Arkansas~5K1.08×
14Indiana~10K1.07×
15Maryland~10K1.07×
16Alaska~1K1.07×
17Idaho~3K1.06×
18Virginia~20K1.04×
19Kansas~5K1.04×
20Hawaii~3K1.04×
21North Carolina~20K1.03×
22West Virginia~3K1.02×
23Ohio~20K1.01×
24Michigan~20K1.01×
25North Dakota~1K1.01×
26New Jersey~20K1.00×
27Florida~40K0.99×
28Pennsylvania~20K0.99×
29Arizona~10K0.98×
30Louisiana~8K0.98×
31Minnesota~9K0.97×
32New York~30K0.96×
33Massachusetts~10K0.96×
34Mississippi~5K0.96×
35Nebraska~3K0.96×
36Tennessee~10K0.95×
37Connecticut~6K0.95×
38New Mexico~3K0.95×
39Wisconsin~9K0.93×
40Illinois~20K0.92×
41Maine~2K0.92×
42South Dakota~1K0.92×
43South Carolina~8K0.91×
44Rhode Island~2K0.91×
45Colorado~9K0.90×
46Iowa~5K0.89×
47New Hampshire~2K0.89×
48Vermont<1K0.88×
49Montana~1K0.87×
50Washington, District of Columbia~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Indie game, United States
0.75×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indie game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indie game audience
#·InterestCategoryAffinity×
01Fry's ElectronicsShopping20.00×
02SteelSeriesGames20.00×
03International educationBusiness & Career16.60×
04Vera FarmigaMovies & TV15.65×
05NeweggShopping11.94×
06Micro CenterShopping11.06×
07Magic: The GatheringGames10.55×
08The Legend of ZeldaGames9.14×
09Assassin's CreedGames8.73×
10Strategy gamesGames7.81×
11SteamGames7.01×
12RobloxGames5.94×
13World of WarcraftGames5.50×
14PokémonGames5.03×
15GameStopGames4.72×
16Virtual realityTechnology & Electronics4.62×
17Board gamesGames4.44×
18BeetlejuiceMovies & TV3.64×
19Mobile gameGames2.86×
20Pizza HutFood & Beverages2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indie game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indie game audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.05×
IndividualismJOY1.79×
Urban LifestyleOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indie game audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Design AffinityPREMIUM0.77×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indie game have in United States?

Indie game has an estimated audience of 612,881 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indie game fans?

26.1% of Indie game fans are female, 73.9% are male, with an average age of 30.8 years.

03

Which brands do Indie game fans like most?

Indie game fans show strongest brand affinity for Micro Center (11.06×), Strategy games (7.81×), and International education (16.6×) over the country average.

04

Where do Indie game fans live in United States?

Indie game fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Indie game fans also like?

Beyond Indie game itself, the audience over-indexes on Strategy games (7.81×), International education (16.6×), Steam (7.01×), and Magic: The Gathering (10.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Indie game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indie game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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