Rascasse Audience Intelligence

International Harvester Target Market in United States

A data profile of the people who buy, follow and care about International Harvester in United States — modelled from more than twelve digital signal sources. International Harvester has an estimated audience of 1,008,645 people in United States.

#12among Commercial vehicles in United States#2399among Brand in United States#730in Cars & Mobility

The average International Harvester fan in United States is 46.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Farming Simulator, Lawn mower, Peugeot, with strongest over-indexing on Farming Simulator (51.03× the country average).

Demographically, the International Harvester audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International Harvester fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Farming Simulator.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Harvester profile in United States.

Audience size
1M
in United States
Gender
39.0%♀
61.0% male
Age
46.0
average years
Country rank
#23539
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of International Harvester

39.0% are female, 61.0% are male, average age 46.0.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for International Harvester audience in United States
MetricValue
Female39.0%
Male61.0%
Average age46.0
Estimated audience size1,008,645
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the International Harvester audience in United States
Age bracketShare%
16-195%
20-2914%
30-3920%
40-4928%
50+33%
Fig. 04

Worldwide distribution

67.8%

of the worldwide International Harvester audience comes from United States.

Worldwide audience distribution share by country for International Harvester
CountryShare
United States67.8%
Canada5.1%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Harvester audience in United States is strongest.

Fig. 05

Top regions by affinity

International Harvester customers by region in United States
#RegionReachAffinity×
01Iowa~20K1.89×
02Indiana~30K1.76×
03Wisconsin~20K1.61×
04Kentucky~20K1.52×
05Nebraska~7K1.37×
06North Dakota~3K1.37×
07South Dakota~3K1.36×
08Kansas~10K1.35×
09Ohio~40K1.34×
10Missouri~20K1.32×
11Minnesota~20K1.31×
12Tennessee~30K1.25×
13West Virginia~6K1.17×
14Vermont~2K1.14×
15Idaho~6K1.13×
16Illinois~40K1.12×
17Michigan~30K1.11×
18Montana~3K1.10×
19Maine~4K1.05×
20Pennsylvania~30K1.02×
21Arkansas~9K1.02×
22Alaska~2K0.98×
23Oklahoma~10K0.97×
24Mississippi~8K0.97×
25New Hampshire~4K0.97×
26North Carolina~30K0.95×
27Alabama~10K0.95×
28Delaware~3K0.90×
29South Carolina~10K0.89×
30Oregon~10K0.88×
31Rhode Island~3K0.86×
32Utah~8K0.85×
33Colorado~10K0.84×
34New Mexico~4K0.84×
35Hawaii~4K0.84×
36Virginia~20K0.82×
37Washington, District of Columbia~2K0.82×
38Connecticut~8K0.81×
39Washington~20K0.80×
40Louisiana~10K0.79×
41Georgia~20K0.73×
42Arizona~10K0.71×
43Nevada~7K0.71×
44Maryland~10K0.68×
45Massachusetts~10K0.64×
46Florida~40K0.59×
47Texas~50K0.57×
48New York~30K0.57×
49California~60K0.55×
50New Jersey~10K0.55×
Fig. 06

Affinity by region

Affinity by region — International Harvester, United States
0.55×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Harvester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Harvester audience
#·InterestCategoryAffinity×
01Farming SimulatorGames51.03×
02PeugeotCars & Mobility20.00×
03Snow blowerHome & Garden14.88×
04Volvo TrucksCars & Mobility13.22×
05Lawn mowerHome & Garden8.18×
06Diesel engineCars & Mobility7.38×
07Antique carCars & Mobility5.93×
08FertilizerHome & Garden5.88×
09LoggingTechnology & Electronics5.80×
10CarcareCars & Mobility5.70×
11Discount TireShopping4.79×
12Solar energyHome & Garden4.60×
13Weather forecastingHome & Garden4.48×
14FedExBusiness & Career4.44×
15Tractor Supply CompanyShopping4.38×
16Renewable energyBusiness & Career4.08×
17AuctionShopping4.03×
18Rail transportTravel & Leisure3.71×
19Hardware storeHome & Garden3.42×
20Mortgage loansBusiness & Career2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Harvester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Harvester audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.58×
Convenience OrientationPREMIUM2.23×
Need for SecurityCONSERVATISM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Harvester audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
CreativityOPEN0.65×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is International Harvester's target market in United States?

International Harvester's target market in United States covers an estimated 1,008,645 people, concentrated in California and Texas.

02

What is the gender split and age of International Harvester customers?

39.0% of the International Harvester audience are female, 61.0% are male, with an average age of 46.0 years.

03

Which brands do International Harvester fans like most?

International Harvester fans show strongest brand affinity for Farming Simulator (51.03×), Lawn mower (8.18×), and Peugeot (20×) over the country average.

04

Where do International Harvester fans live in United States?

International Harvester fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Ohio (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do International Harvester fans also like?

Beyond International Harvester itself, the audience over-indexes on Lawn mower (8.18×), Peugeot (20×), Diesel engine (7.38×), and FedEx (4.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in United States

See International Harvester audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International Harvester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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