International Harvester Audience in United States

International Harvester logo

International Harvester has an estimated audience of 1,011,712 people in United States. 39.0% are female, 61.0% are male, average age 46.0. Top regions: California, Texas, Ohio. Top brand affinities: Who Wants to Be a Millionaire?, Tech News, Urban Outfitters, Emperor Entertainment Group, Israel.

The average International Harvester fan in United States is 46.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Who Wants to Be a Millionaire?, Tech News, Urban Outfitters, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the International Harvester audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of International Harvester fans

Demographic split for International Harvester audience in United States
MetricValue
Female39.0%
Male61.0%
Average age46.0
Estimated audience size1,011,712

Audience persona

The typical International Harvester fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for International Harvester in United States
RegionReachAffinity
California55,4700.5×
Texas50,2410.58×
Ohio42,3131.36×
Florida40,8940.6×
Illinois37,9671.13×
Pennsylvania37,7191.11×
Indiana34,0071.84×
New York32,9050.58×
Michigan30,1851.14×
North Carolina29,0260.95×
Tennessee28,9351.43×
Wisconsin26,6261.75×
Missouri23,7301.46×
Georgia22,8800.73×
Minnesota21,3251.47×
Kentucky21,2121.67×
Iowa18,8272.26×
Virginia18,5510.75×
Washington17,6010.87×
Colorado14,6950.92×
South Carolina13,1560.86×
Alabama12,9150.91×
Arizona12,7050.62×
Oregon11,3300.98×
Oklahoma11,1740.99×
Massachusetts11,1360.56×
Kansas10,6791.34×
Maryland10,5840.61×
New Jersey10,5590.41×
Arkansas9,3441.12×
Louisiana9,1480.7×
Utah8,6320.95×
Mississippi7,7170.93×
Nebraska7,5011.48×
Connecticut6,6150.65×
Idaho6,0141.19×
West Virginia5,8511.24×
Nevada4,6440.47×
Maine3,9771.1×
South Dakota3,8091.63×
Montana3,6121.29×
New Hampshire3,3050.83×
North Dakota3,1561.52×
New Mexico3,1060.61×
Vermont1,9201.08×
Rhode Island1,7270.54×
Alaska1,6480.76×
Wyoming1,6411.09×
Washington, District of Columbia1,6270.53×
Hawaii1,6230.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Harvester audience
BrandAffinityCategory
Who Wants to Be a Millionaire?20×Movies & TV
Tech News15.49×Technology & Electronics
Urban Outfitters2.76×Shopping
Emperor Entertainment Group16.63×Business & Career
Israel2.92×Travel & Leisure
Combat sport1.67×Sports
Minnesota1.65×Travel & Leisure
Ensiferum41.11×Music & Radio
N1 road (South Africa)2.88×Travel & Leisure
Jeep Wagoneer3.96×Cars & Mobility
Sinaloa2.31×Travel & Leisure
Northrop Grumman4×Business & Career
ABC 7 Chicago2.67×Movies & TV
Diane Sawyer5.38×Movies & TV
Lulu 黃路梓茵1.56×Movies & TV
WESH2.77×Movies & TV
MK2.35×Music & Radio
Acoustic music2.46×Music & Radio
Jeep Grand Cherokee (WJ)3.23×Cars & Mobility
Notre Dame Fighting Irish football2.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Harvester audience
TraitClusterScore
PatriotismCONSERVATISM2.31
Need for SecurityCONSERVATISM1.75
DIY MentalityTHRILL1.52
Family OrientationCONSERVATISM1.39
Career OrientationPOWER1.33
ExtroversionTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for International Harvester
CountryShare
United States67.9%
Canada5.1%
United Kingdom4.6%

See International Harvester audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does International Harvester have in United States?

International Harvester has an estimated audience of 1,011,712 people in United States, concentrated in California and Texas.

What is the gender split and age of International Harvester fans?

39.0% of International Harvester fans are female, 61.0% are male, with an average age of 46.0 years.

Which brands do International Harvester fans like most?

International Harvester fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Tech News (15.49×), and Urban Outfitters (2.76×) over the country average.

Where do International Harvester fans live in United States?

International Harvester fans in United States are most concentrated in California (reach 55,470), Texas (reach 50,241), and Ohio (reach 42,313). These three regions account for the largest share of the active audience.

What other brands do International Harvester fans also like?

Beyond International Harvester itself, the audience over-indexes on Tech News (15.49×), Urban Outfitters (2.76×), Emperor Entertainment Group (16.63×), and Israel (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Harvester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.