Rascasse Audience Intelligence

Ironwood Audience in United States

A data profile of the people who buy, follow and care about Ironwood in United States — modelled from more than twelve digital signal sources. Ironwood has an estimated audience of 293,028 people in United States.

#23among Plant in United States#13575among Topic in United States#1698in Home & Garden

The average Ironwood fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Michigan, Arizona.

Top brand affinities include Mortgage loans, Sustainable energy, Renewable energy, with strongest over-indexing on Mortgage loans (3.64× the country average).

Demographically, the Ironwood audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ironwood fan in United States is balanced, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ironwood profile in United States.

Audience size
293K
in United States
Gender
54.8%♀
45.2% male
Age
41.2
average years
Country rank
#48947
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ironwood fans

54.8% are female, 45.2% are male, average age 41.2.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Ironwood audience in United States
MetricValue
Female54.8%
Male45.2%
Average age41.2
Estimated audience size293,028
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Ironwood audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Ironwood audience comes from United States.

Worldwide audience distribution share by country for Ironwood
CountryShare
United States69.7%
Canada14.3%
Philippines4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ironwood audience in United States is strongest.

Fig. 05

Top regions by affinity

Ironwood fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~10K15.08×
02Wisconsin~10K3.38×
03Arizona~10K2.50×
04Michigan~20K2.27×
05Minnesota~8K1.85×
06California~40K1.35×
07Iowa~3K1.31×
08Montana~1K1.29×
09New Mexico~2K1.20×
10North Carolina~10K1.17×
11Indiana~6K1.14×
12Ohio~10K1.05×
13Hawaii~1K0.97×
14North Dakota<1K0.91×
15Maine<1K0.90×
16Alabama~4K0.86×
17Vermont<1K0.81×
18Alaska<1K0.80×
19Idaho~1K0.79×
20Nebraska~1K0.77×
21Illinois~7K0.71×
22Arkansas~2K0.70×
23New Hampshire<1K0.66×
24Nevada~2K0.64×
25Washington~4K0.62×
26Colorado~3K0.60×
27Oregon~2K0.60×
28Rhode Island<1K0.60×
29Delaware<1K0.60×
30Kansas~1K0.58×
31West Virginia<1K0.58×
32New York~9K0.56×
33Georgia~5K0.55×
34Virginia~4K0.55×
35Utah~1K0.55×
36Kentucky~2K0.53×
37Washington, District of Columbia<1K0.53×
38Tennessee~3K0.52×
39Mississippi~1K0.52×
40Massachusetts~3K0.51×
41Oklahoma~2K0.47×
42Missouri~2K0.46×
43Connecticut~1K0.46×
44South Carolina~2K0.45×
45Florida~9K0.44×
46Pennsylvania~4K0.42×
47Louisiana~2K0.42×
48Texas~10K0.40×
49Maryland~2K0.40×
50New Jersey~2K0.31×
Fig. 06

Affinity by region

Affinity by region — Ironwood, United States
0.31×1.00×15.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ironwood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ironwood audience
#·InterestCategoryAffinity×
01Single-family detached homeHome & Garden5.88×
02Sustainable energyHome & Garden5.27×
03Garden centreHome & Garden5.10×
04Renewable energyBusiness & Career4.61×
05QVCMovies & TV3.96×
06Home automationTechnology & Electronics3.95×
07FedExBusiness & Career3.74×
08Mortgage loansBusiness & Career3.64×
09First class travelTravel & Leisure3.57×
10Weather forecastingHome & Garden3.55×
11Solar energyHome & Garden3.26×
12Masters TournamentSports3.21×
13Discount storesShopping2.43×
14Shopping mallsShopping2.20×
15AirbnbTravel & Leisure2.15×
16PinterestInternet & Social Media2.14×
17SubwayFood & Beverages2.00×
18BarbecueFood & Beverages1.93×
19FurnitureHome & Garden1.90×
20GolfSports1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ironwood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ironwood audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.18×
Quality AwarenessPREMIUM2.16×
Family OrientationCONSERVATISM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ironwood audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.87×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ironwood have in United States?

Ironwood has an estimated audience of 293,028 people in United States, concentrated in California and Michigan.

02

What is the gender split and age of Ironwood fans?

54.8% of Ironwood fans are female, 45.2% are male, with an average age of 41.2 years.

03

Which brands do Ironwood fans like most?

Ironwood fans show strongest brand affinity for Mortgage loans (3.64×), Sustainable energy (5.27×), and Renewable energy (4.61×) over the country average.

04

Where do Ironwood fans live in United States?

Ironwood fans in United States are most concentrated in California (reach ~40K), Michigan (reach ~20K), and Arizona (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Ironwood fans also like?

Beyond Ironwood itself, the audience over-indexes on Sustainable energy (5.27×), Renewable energy (4.61×), FedEx (3.74×), and Pinterest (2.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Plant audiences in United States

See Ironwood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ironwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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