Ironwood Audience in United States

Ironwood logo

Ironwood has an estimated audience of 293,028 people in United States. 54.8% are female, 45.2% are male, average age 41.2. Top regions: California, Michigan, Arizona. Top brand affinities: MK, Minnesota, Sinaloa, Who Wants to Be a Millionaire?, JDSU.

The average Ironwood fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Michigan, Arizona. Top brand affinities include MK, Minnesota, Sinaloa, with strongest over-indexing on MK (3.97× the country average). Demographically, the Ironwood audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Ironwood fans

Demographic split for Ironwood audience in United States
MetricValue
Female54.8%
Male45.2%
Average age41.2
Estimated audience size293,028

Audience persona

The typical Ironwood fan in United States is balanced, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Ironwood in United States
RegionReachAffinity
California36,9811.15×
Michigan18,5882.43×
Arizona18,0443.02×
Wisconsin15,2293.45×
North Carolina12,6801.44×
Texas12,3850.49×
Ohio11,4531.27×
New York11,0910.68×
Florida10,0170.5×
Minnesota9,4032.24×
Illinois8,4170.86×
Indiana7,1061.33×
Georgia5,8440.65×
South Dakota4,9697.34×
Virginia4,6620.65×
Pennsylvania4,6220.47×
Washington4,3110.73×
Alabama4,1311.01×
Tennessee3,3270.57×
Colorado3,1970.69×
Massachusetts3,1280.54×
Iowa2,7851.15×
New Jersey2,2550.3×
Oregon2,2200.66×
Missouri2,2140.47×
New Mexico2,1431.46×
Kentucky2,0080.55×
Nevada1,9640.69×
South Carolina1,9490.44×
Arkansas1,8450.76×
Maryland1,7920.36×
Utah1,5070.57×
Hawaii1,4051.12×
Kansas1,3900.6×
Oklahoma1,3020.4×
Idaho1,2550.85×
Connecticut1,2480.42×
Louisiana1,1800.31×
Nebraska1,1750.8×
Maine1,0921.04×
Mississippi9260.38×
Montana8771.08×
New Hampshire7180.62×
North Dakota5620.93×
West Virginia5260.39×
Alaska4670.74×
Vermont4040.79×
Washington, District of Columbia3280.37×
Rhode Island3140.34×
Delaware2980.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ironwood audience
BrandAffinityCategory
MK3.97×Music & Radio
Minnesota1.62×Travel & Leisure
Sinaloa3.25×Travel & Leisure
Who Wants to Be a Millionaire?7.05×Movies & TV
JDSU1.72×Business & Career
Justice1.54×Politics & Society
Home staging2.41×Home & Garden
Noodle (Gorillaz)1.62×Music & Radio
Wikia1.52×Internet & Social Media
Elsword7.05×Games
Governor of Michigan2.99×Politics & Society
Fairy godmother3×Literature
Hipster3.79×Politics & Society
Jaws2.06×Movies & TV
Goop1.96×Internet & Social Media
Rajasthan6×Travel & Leisure
Vocal harmony1.61×Music & Radio
HydraFacial2.83×Beauty & Wellness
Voter registration1.64×Politics & Society
Stamp collecting1.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ironwood audience
TraitClusterScore
Quality AwarenessPREMIUM1.57
SustainabilityBALANCE1.51
Risk AppetiteTHRILL1.38
DIY MentalityTHRILL1.37
Luxury OrientationPREMIUM1.29
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Ironwood
CountryShare
United States69.8%
Canada14.3%
Philippines4.5%

See Ironwood audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Ironwood have in United States?

Ironwood has an estimated audience of 293,028 people in United States, concentrated in California and Michigan.

What is the gender split and age of Ironwood fans?

54.8% of Ironwood fans are female, 45.2% are male, with an average age of 41.2 years.

Which brands do Ironwood fans like most?

Ironwood fans show strongest brand affinity for MK (3.97×), Minnesota (1.62×), and Sinaloa (3.25×) over the country average.

Where do Ironwood fans live in United States?

Ironwood fans in United States are most concentrated in California (reach 36,981), Michigan (reach 18,588), and Arizona (reach 18,044). These three regions account for the largest share of the active audience.

What other brands do Ironwood fans also like?

Beyond Ironwood itself, the audience over-indexes on Minnesota (1.62×), Sinaloa (3.25×), Who Wants to Be a Millionaire? (7.05×), and JDSU (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ironwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.