Rascasse Audience Intelligence

Islands of Adventure Target Market in United States

A data profile of the people who buy, follow and care about Islands of Adventure in United States — modelled from more than twelve digital signal sources. Islands of Adventure has an estimated audience of 1,597,090 people in United States.

#1752among Brand in United States#1284in Travel & Leisure

The average Islands of Adventure fan in United States is 40.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Panda Express, Photo sharing, Cold Stone Creamery, with strongest over-indexing on Panda Express (19.93× the country average).

Demographically, the Islands of Adventure audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Islands of Adventure fan in United States is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Panda Express.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Islands of Adventure profile in United States.

Audience size
1.6M
in United States
Gender
61.8%♀
38.2% male
Age
40.2
average years
Country rank
#16938
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Islands of Adventure

61.8% are female, 38.2% are male, average age 40.2.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Islands of Adventure audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.2
Estimated audience size1,597,090
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Islands of Adventure audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

69.5%

of the worldwide Islands of Adventure audience comes from United States.

Worldwide audience distribution share by country for Islands of Adventure
CountryShare
United States69.5%
Mexico9.3%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Islands of Adventure audience in United States is strongest.

Fig. 05

Top regions by affinity

Islands of Adventure customers by region in United States
#RegionReachAffinity×
01Florida~1M18.54×
02Georgia~80K1.67×
03South Carolina~30K1.25×
04Alabama~20K1.03×
05North Carolina~50K1.00×
06New Hampshire~6K0.93×
07Tennessee~30K0.92×
08Louisiana~20K0.92×
09New Jersey~40K0.87×
10Virginia~30K0.87×
11Mississippi~10K0.87×
12Kentucky~20K0.84×
13Maine~5K0.80×
14Rhode Island~4K0.79×
15Delaware~3K0.79×
16Massachusetts~20K0.78×
17Maryland~20K0.77×
18Connecticut~10K0.77×
19New York~70K0.75×
20West Virginia~6K0.75×
21Pennsylvania~40K0.73×
22Michigan~30K0.72×
23Washington, District of Columbia~3K0.71×
24Indiana~20K0.70×
25North Dakota~2K0.67×
26Vermont~2K0.67×
27Illinois~30K0.65×
28Ohio~30K0.65×
29South Dakota~2K0.64×
30Alaska~2K0.64×
31Arkansas~8K0.62×
32Texas~80K0.61×
33Missouri~20K0.61×
34Utah~9K0.61×
35Iowa~8K0.59×
36Nebraska~5K0.57×
37Kansas~7K0.56×
38Montana~2K0.56×
39Wisconsin~10K0.54×
40Oklahoma~10K0.54×
41Colorado~10K0.53×
42Minnesota~10K0.53×
43Idaho~4K0.52×
44New Mexico~4K0.51×
45Hawaii~3K0.51×
46Nevada~7K0.48×
47Washington~10K0.41×
48Arizona~10K0.39×
49Oregon~7K0.39×
50California~60K0.36×
Fig. 06

Affinity by region

Affinity by region — Islands of Adventure, United States
0.36×1.00×18.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Islands of Adventure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Islands of Adventure audience
#·InterestCategoryAffinity×
01Photo sharingInternet & Social Media91.03×
02Jude LawMovies & TV23.65×
03Mobile gamblingGames20.00×
04James McAvoyMovies & TV20.00×
05Harvey KeitelMovies & TV20.00×
06Panda ExpressFood & Beverages19.93×
07Cold Stone CreameryFood & Beverages19.17×
08Universal Studios FloridaTravel & Leisure17.39×
09CinnabonFood & Beverages16.55×
10Forrest GumpMovies & TV14.71×
11Tom FeltonMovies & TV13.10×
12Knott's Berry FarmTravel & Leisure11.66×
13Stephen HawkingBusiness & Career11.22×
14AMC TheatresMovies & TV9.45×
15Home AloneMovies & TV6.86×
16Daytona International SpeedwaySports6.80×
17Jurassic WorldMovies & TV5.89×
18Ski resortTravel & Leisure4.83×
19Taco BellFood & Beverages3.25×
20FedExBusiness & Career3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Islands of Adventure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Islands of Adventure audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.56×
PatriotismCONSERVATISM1.51×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Islands of Adventure audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
Luxury OrientationPREMIUM0.78×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Islands of Adventure's target market in United States?

Islands of Adventure's target market in United States covers an estimated 1,597,090 people, concentrated in Florida and Texas.

02

What is the gender split and age of Islands of Adventure customers?

61.8% of the Islands of Adventure audience are female, 38.2% are male, with an average age of 40.2 years.

03

Which brands do Islands of Adventure fans like most?

Islands of Adventure fans show strongest brand affinity for Panda Express (19.93×), Photo sharing (91.03×), and Cold Stone Creamery (19.17×) over the country average.

04

Where do Islands of Adventure fans live in United States?

Islands of Adventure fans in United States are most concentrated in Florida (reach ~1M), Texas (reach ~80K), and Georgia (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Islands of Adventure fans also like?

Beyond Islands of Adventure itself, the audience over-indexes on Photo sharing (91.03×), Cold Stone Creamery (19.17×), Jude Law (23.65×), and Universal Studios Florida (17.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Islands of Adventure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Islands of Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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