Islands of Adventure Audience in United States

Islands of Adventure has an estimated audience of 1,588,994 people in United States. 61.8% are female, 38.2% are male, average age 40.2. Top regions: Florida, Georgia, Texas. Top brand affinities: Panda Express, Photo sharing, Autism Awareness, Cold Stone Creamery, Diabetes mellitus awareness.

The average Islands of Adventure fan in United States is 40.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Panda Express, Photo sharing, Autism Awareness, with strongest over-indexing on Panda Express (20.09× the country average). Demographically, the Islands of Adventure audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Islands of Adventure fans

Demographic split for Islands of Adventure audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.2
Estimated audience size1,588,994

Audience persona

The typical Islands of Adventure fan in United States is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Panda Express.

Top regions in United States

Top regions ranked by reach for Islands of Adventure in United States
RegionReachAffinity
Florida1,191,74616.92×
Georgia92,6271.89×
Texas89,4230.65×
New York70,5480.79×
California63,4050.36×
North Carolina51,5931.08×
Pennsylvania41,3040.77×
New Jersey37,8170.94×
Illinois36,7580.69×
Virginia35,1340.91×
South Carolina33,4091.4×
Michigan32,3970.78×
Ohio32,2010.66×
Tennessee31,3180.98×
Massachusetts25,6460.82×
Alabama23,4011.05×
Maryland22,4970.82×
Indiana21,0850.73×
Louisiana19,6630.96×
Kentucky19,1160.96×
Missouri15,9960.62×
Colorado13,8550.55×
Connecticut12,9980.82×
Washington12,7660.4×
Minnesota12,2890.54×
Wisconsin12,1770.51×
Arizona11,9390.37×
Mississippi11,4940.88×
Oklahoma9,2910.53×
Utah8,3770.59×
Arkansas7,9280.61×
Iowa7,3200.56×
Nevada6,7260.44×
Kansas6,2680.5×
New Hampshire5,9870.96×
Oregon5,6760.31×
West Virginia4,8240.65×
Maine4,5210.79×
Rhode Island3,9020.77×
Nebraska3,8120.48×
Washington, District of Columbia3,3570.7×
New Mexico3,2460.41×
Delaware3,0950.71×
Idaho2,9390.37×
Hawaii2,3490.34×
North Dakota1,6900.52×
South Dakota1,6500.45×
Montana1,3060.3×
Vermont1,3000.47×
Alaska1,2990.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Islands of Adventure audience
BrandAffinityCategory
Panda Express20.09×Food & Beverages
Photo sharing127.27×Internet & Social Media
Autism Awareness19.03×Health
Cold Stone Creamery22.83×Food & Beverages
Diabetes mellitus awareness12.48×Health
Jude Law28.94×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Universal Studios Florida17.56×Travel & Leisure
Home Alone13.9×Movies & TV
Income tax13.19×Business & Career
Mobile gambling20×Games
James McAvoy20×Movies & TV
Everglades15.86×Travel & Leisure
Rachel Weisz16.23×Movies & TV
Tom Felton17.75×Movies & TV
Jurassic World8.55×Movies & TV
Forrest Gump12.91×Movies & TV
Ski resort5.33×Travel & Leisure
MSN2.96×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Islands of Adventure audience
TraitClusterScore
ExtroversionTHRILL1.46
IndulgenceJOY1.4
Family OrientationCONSERVATISM1.36
LGBTQ+ IdentityOPEN1.34
TravellingTHRILL1.21
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Islands of Adventure
CountryShare
United States69.4%
Mexico9.3%
United Kingdom5.9%

See Islands of Adventure audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Islands of Adventure have in United States?

Islands of Adventure has an estimated audience of 1,588,994 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Islands of Adventure fans?

61.8% of Islands of Adventure fans are female, 38.2% are male, with an average age of 40.2 years.

Which brands do Islands of Adventure fans like most?

Islands of Adventure fans show strongest brand affinity for Panda Express (20.09×), Photo sharing (127.27×), and Autism Awareness (19.03×) over the country average.

Where do Islands of Adventure fans live in United States?

Islands of Adventure fans in United States are most concentrated in Florida (reach 1,191,746), Georgia (reach 92,627), and Texas (reach 89,423). These three regions account for the largest share of the active audience.

What other brands do Islands of Adventure fans also like?

Beyond Islands of Adventure itself, the audience over-indexes on Photo sharing (127.27×), Autism Awareness (19.03×), Cold Stone Creamery (22.83×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Islands of Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.