Rascasse Audience Intelligence

Italian American cuisine Audience in United States

A data profile of the people who buy, follow and care about Italian American cuisine in United States — modelled from more than twelve digital signal sources. Italian American cuisine has an estimated audience of 369,368 people in United States.

#77among Cuisine in United States#12644among Topic in United States#2268in Food & Beverages

The average Italian American cuisine fan in United States is 41.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Garlic bread, Steakhouse, Baking powder, with strongest over-indexing on Garlic bread (34.22× the country average).

Demographically, the Italian American cuisine audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Italian American cuisine fan in United States is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Garlic bread.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Italian American cuisine profile in United States.

Audience size
369K
in United States
Gender
52.4%♀
47.6% male
Age
41.8
average years
Country rank
#43357
Topic in United States
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italian American cuisine fans

52.4% are female, 47.6% are male, average age 41.8.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Italian American cuisine audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.8
Estimated audience size369,368
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Italian American cuisine audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3915%
40-4919%
50+32%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Italian American cuisine audience comes from United States.

Worldwide audience distribution share by country for Italian American cuisine
CountryShare
United States37.5%
Romania14.5%
Canada13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italian American cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Italian American cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~20K1.46×
02New Mexico~3K1.44×
03Texas~50K1.42×
04West Virginia~2K1.39×
05Utah~5K1.38×
06Indiana~8K1.25×
07Oklahoma~5K1.22×
08Nebraska~2K1.20×
09Delaware~1K1.20×
10Arizona~9K1.19×
11Arkansas~4K1.19×
12Iowa~4K1.19×
13Georgia~10K1.18×
14Missouri~7K1.17×
15Nevada~4K1.17×
16Michigan~10K1.16×
17North Dakota<1K1.13×
18Kansas~3K1.12×
19Pennsylvania~10K1.11×
20Alabama~6K1.11×
21Wisconsin~6K1.10×
22Idaho~2K1.10×
23Florida~30K1.08×
24Illinois~10K1.07×
25Tennessee~8K1.06×
26South Carolina~6K1.06×
27North Carolina~10K1.02×
28Kentucky~5K1.02×
29Louisiana~5K1.01×
30Virginia~9K0.95×
31Maine~1K0.95×
32Colorado~5K0.93×
33Maryland~6K0.92×
34South Dakota<1K0.89×
35Minnesota~5K0.88×
36California~40K0.87×
37Washington~6K0.86×
38Rhode Island~1K0.85×
39Wyoming<1K0.85×
40Alaska<1K0.84×
41Mississippi~2K0.80×
42Connecticut~3K0.79×
43New Jersey~7K0.78×
44Oregon~3K0.78×
45New Hampshire~1K0.72×
46Massachusetts~5K0.71×
47New York~10K0.64×
48Montana<1K0.59×
49Hawaii<1K0.56×
50Washington, District of Columbia<1K0.49×
Fig. 06

Affinity by region

Affinity by region — Italian American cuisine, United States
0.49×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Italian American cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Italian American cuisine audience
#·InterestCategoryAffinity×
01Garlic breadFood & Beverages34.22×
02Chiwetel EjioforMovies & TV12.81×
03Baking powderFood & Beverages11.98×
04Yard HouseFood & Beverages5.86×
05Potato chipFood & Beverages4.99×
06SteakhouseFood & Beverages4.92×
07Microwave ovenHome & Garden4.19×
08BakeryFood & Beverages3.45×
09Papa John's PizzaFood & Beverages3.20×
10CocktailFood & Beverages3.16×
11Italian cuisineFood & Beverages2.69×
12Burger KingFood & Beverages2.66×
13GrillingFood & Beverages2.61×
14WineFood & Beverages2.27×
15BarbecueFood & Beverages2.27×
16BeerFood & Beverages2.05×
17PinterestInternet & Social Media1.95×
18RecipesFood & Beverages1.93×
19Alcoholic beveragesFood & Beverages1.75×
20CookingFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Italian American cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Italian American cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.52×
Need for SecurityCONSERVATISM1.52×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Italian American cuisine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
ExtroversionTHRILL0.76×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Italian American cuisine have in United States?

Italian American cuisine has an estimated audience of 369,368 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Italian American cuisine fans?

52.4% of Italian American cuisine fans are female, 47.6% are male, with an average age of 41.8 years.

03

Which brands do Italian American cuisine fans like most?

Italian American cuisine fans show strongest brand affinity for Garlic bread (34.22×), Steakhouse (4.92×), and Baking powder (11.98×) over the country average.

04

Where do Italian American cuisine fans live in United States?

Italian American cuisine fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Italian American cuisine fans also like?

Beyond Italian American cuisine itself, the audience over-indexes on Steakhouse (4.92×), Baking powder (11.98×), Cocktail (3.16×), and Bakery (3.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Italian American cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Italian American cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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