Italian American cuisine Audience in United States

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Italian American cuisine has an estimated audience of 369,368 people in United States. 52.4% are female, 47.6% are male, average age 41.8. Top regions: California, New York, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Hibachi, headspace.

The average Italian American cuisine fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (7.51× the country average). Demographically, the Italian American cuisine audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Italian American cuisine fans

Demographic split for Italian American cuisine audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.8
Estimated audience size369,368

Audience persona

The typical Italian American cuisine fan in United States is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Italian American cuisine in United States
RegionReachAffinity
California38,7610.95×
New York29,2371.42×
Florida18,8840.76×
Texas17,7570.56×
New Jersey14,9351.59×
Pennsylvania11,5180.93×
Illinois10,3000.84×
Massachusetts7,1640.98×
North Carolina7,0820.64×
Ohio6,6300.58×
Virginia6,5590.73×
Georgia5,9010.52×
Michigan5,3360.55×
Tennessee5,1960.7×
Washington5,1850.7×
Connecticut4,9141.33×
Maryland4,7340.75×
Minnesota4,3680.83×
Missouri3,9830.67×
Indiana3,9600.59×
Arizona3,9010.52×
Colorado3,8480.66×
Wisconsin3,3520.6×
Oregon3,2550.77×
South Carolina3,1270.56×
Louisiana3,0190.63×
Nevada2,6380.74×
Oklahoma2,6030.63×
Kentucky2,5610.55×
Mississippi2,3970.79×
Alabama2,3140.45×
West Virginia2,1431.25×
Arkansas2,1290.7×
Kansas1,9800.68×
Alaska1,9742.5×
Utah1,9420.59×
Idaho1,8270.99×
Hawaii1,7451.1×
Iowa1,7350.57×
Montana1,7211.68×
New Mexico1,7200.93×
South Dakota1,6991.99×
North Dakota1,6542.18×
New Hampshire1,6301.12×
Wyoming1,6002.92×
Nebraska1,5960.86×
Rhode Island1,5741.34×
Maine1,5731.19×
Vermont1,5482.39×
Delaware1,4101.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Italian American cuisine audience
BrandAffinityCategory
Goop7.51×Internet & Social Media
Governor of Michigan10.25×Politics & Society
Wok8.97×Food & Beverages
Hibachi9.57×Food & Beverages
headspace11.25×Health
Google Home7.62×Technology & Electronics
Nationality2.44×Politics & Society
Elsword17.66×Games
Layne Staley6.54×Music & Radio
Cherish (group)11.11×Music & Radio
El Paso County, Colorado13.03×Travel & Leisure
Fairy godmother6.91×Literature
Grace Slick8.1×Music & Radio
Whataburger1.62×Food & Beverages
EVO Fitness33.15×Sports
Alaska1.55×Travel & Leisure
Grinch3.59×Movies & TV
TV Fanatic9.15×Movies & TV
Israel1.76×Travel & Leisure
Jingoism1.79×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Italian American cuisine audience
TraitClusterScore
IndulgenceJOY2.11
Family OrientationCONSERVATISM1.49
Healthy LifestyleBALANCE1.43
Community OrientationOPEN1.41
Urban LifestyleOPEN1.38
TravellingTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Italian American cuisine
CountryShare
United States37.5%
Romania14.5%
Canada13.7%

See Italian American cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Italian American cuisine have in United States?

Italian American cuisine has an estimated audience of 369,368 people in United States, concentrated in California and New York.

What is the gender split and age of Italian American cuisine fans?

52.4% of Italian American cuisine fans are female, 47.6% are male, with an average age of 41.8 years.

Which brands do Italian American cuisine fans like most?

Italian American cuisine fans show strongest brand affinity for Goop (7.51×), Governor of Michigan (10.25×), and Wok (8.97×) over the country average.

Where do Italian American cuisine fans live in United States?

Italian American cuisine fans in United States are most concentrated in California (reach 38,761), New York (reach 29,237), and Florida (reach 18,884). These three regions account for the largest share of the active audience.

What other brands do Italian American cuisine fans also like?

Beyond Italian American cuisine itself, the audience over-indexes on Governor of Michigan (10.25×), Wok (8.97×), Hibachi (9.57×), and headspace (11.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Italian American cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.