Jackson County, Missouri Audience in United States

Jackson County, Missouri logo

Jackson County, Missouri has an estimated audience of 683,281 people in United States. 62.1% are female, 37.9% are male, average age 41.0. Top regions: Missouri, Kansas, Texas. Top brand affinities: ARCO, Acoustic music, JTG, Overtone, Brittney Griner.

The average Jackson County, Missouri fan in United States is 41.0 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Kansas, Texas. Top brand affinities include ARCO, Acoustic music, JTG, with strongest over-indexing on ARCO (1.66× the country average). Demographically, the Jackson County, Missouri audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Jackson County, Missouri fans

Demographic split for Jackson County, Missouri audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.0
Estimated audience size683,281

Audience persona

The typical Jackson County, Missouri fan in United States is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Jackson County, Missouri in United States
RegionReachAffinity
Missouri168,69615.32×
Kansas35,8936.67×
Texas27,3280.47×
Utah23,5923.86×
California20,9010.28×
Illinois18,1280.8×
Florida14,8390.32×
Colorado8,8260.82×
New York8,1040.21×
Iowa7,9411.41×
Georgia7,8570.37×
Arkansas7,5311.34×
Ohio7,3960.35×
Arizona7,0530.51×
Oklahoma6,9310.91×
North Carolina6,9310.34×
Tennessee6,6050.48×
Virginia6,0370.36×
Washington5,8400.43×
Indiana5,7810.46×
Idaho5,6261.64×
Nebraska5,1811.51×
Michigan5,1190.29×
Pennsylvania4,8820.21×
Minnesota4,6120.47×
Alabama4,0440.42×
Oregon3,9670.51×
Kentucky3,8370.45×
Wisconsin3,6270.35×
South Carolina3,1230.3×
New Jersey3,0600.18×
Louisiana2,7490.31×
Massachusetts2,7140.2×
Nevada2,7010.41×
Mississippi2,4930.44×
Maryland2,4920.21×
Washington, District of Columbia1,3130.64×
Montana1,2180.64×
Connecticut1,1940.17×
Hawaii1,1620.4×
New Mexico1,1230.33×
Wyoming9990.99×
South Dakota9900.63×
West Virginia9880.31×
Alaska9860.67×
Maine8510.35×
North Dakota8260.59×
New Hampshire8140.3×
Rhode Island7860.36×
Vermont7730.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jackson County, Missouri audience
BrandAffinityCategory
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
JTG16.2×Sports
Overtone3.17×Beauty & Wellness
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
WFTS-TV1.51×Movies & TV
John Frusciante3×Music & Radio
Chili con carne1.8×Food & Beverages
John Stuart Mill4.05×Politics & Society
Leprechaun2.11×Literature
Shelby Foote2.8×Literature
Dubuque, Iowa2.73×Travel & Leisure
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.18×Movies & TV
JR Aquino3.31×
Hypothec1.83×Business & Career
Judge Dredd (film)1.72×Movies & TV
Assassin's Creed: Brotherhood1.63×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jackson County, Missouri audience
TraitClusterScore
Design AffinityPREMIUM1.82
Risk AppetiteTHRILL1.61
Family OrientationCONSERVATISM1.61
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.37
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Jackson County, Missouri
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Jackson County, Missouri audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Jackson County, Missouri have in United States?

Jackson County, Missouri has an estimated audience of 683,281 people in United States, concentrated in Missouri and Kansas.

What is the gender split and age of Jackson County, Missouri fans?

62.1% of Jackson County, Missouri fans are female, 37.9% are male, with an average age of 41.0 years.

Which brands do Jackson County, Missouri fans like most?

Jackson County, Missouri fans show strongest brand affinity for ARCO (1.66×), Acoustic music (2.24×), and JTG (16.2×) over the country average.

Where do Jackson County, Missouri fans live in United States?

Jackson County, Missouri fans in United States are most concentrated in Missouri (reach 168,696), Kansas (reach 35,893), and Texas (reach 27,328). These three regions account for the largest share of the active audience.

What other brands do Jackson County, Missouri fans also like?

Beyond Jackson County, Missouri itself, the audience over-indexes on Acoustic music (2.24×), JTG (16.2×), Overtone (3.17×), and Brittney Griner (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jackson County, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.