Rascasse Audience Intelligence

Jackson County, Missouri Audience in United States

A data profile of the people who buy, follow and care about Jackson County, Missouri in United States — modelled from more than twelve digital signal sources. Jackson County, Missouri has an estimated audience of 683,281 people in United States.

#2962among POI in United States

The average Jackson County, Missouri fan in United States is 41.0 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, California, Texas.

Top brand affinities include Kansas City Royals, Sporting Kansas City, Kansas City Chiefs, with strongest over-indexing on Kansas City Royals (13.98× the country average).

Demographically, the Jackson County, Missouri audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jackson County, Missouri fan in United States is more female, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Kansas City Royals.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jackson County, Missouri profile in United States.

Audience size
683K
in United States
Gender
62.1%♀
37.9% male
Age
41.0
average years
Country rank
#30348
POI in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jackson County, Missouri fans

62.1% are female, 37.9% are male, average age 41.0.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Jackson County, Missouri audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.0
Estimated audience size683,281
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Jackson County, Missouri audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3924%
40-4925%
50+20%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Jackson County, Missouri audience comes from United States.

Worldwide audience distribution share by country for Jackson County, Missouri
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jackson County, Missouri audience in United States is strongest.

Fig. 05

Top regions by affinity

Jackson County, Missouri fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~200K16.31×
02Kansas~30K5.36×
03Utah~20K3.14×
04Idaho~5K1.35×
05Arkansas~7K1.28×
06Nebraska~4K1.23×
07Iowa~6K1.14×
08Alaska~1K0.96×
09Vermont~1K0.96×
10South Dakota~2K0.95×
11North Dakota~1K0.95×
12Montana~2K0.94×
13Oklahoma~7K0.93×
14Rhode Island~2K0.93×
15Delaware~2K0.93×
16West Virginia~3K0.92×
17Hawaii~3K0.92×
18New Hampshire~2K0.92×
19Maine~2K0.92×
20New Mexico~3K0.89×
21Washington, District of Columbia~2K0.89×
22Connecticut~6K0.88×
23Mississippi~5K0.88×
24Colorado~9K0.83×
25Louisiana~7K0.82×
26Kentucky~7K0.81×
27Nevada~5K0.81×
28Alabama~8K0.80×
29South Carolina~8K0.79×
30Oregon~6K0.79×
31Illinois~20K0.76×
32Maryland~9K0.76×
33Wisconsin~8K0.76×
34Massachusetts~10K0.75×
35Indiana~9K0.75×
36Minnesota~7K0.75×
37Tennessee~10K0.74×
38Arizona~10K0.73×
39New Jersey~10K0.72×
40Washington~9K0.69×
41Michigan~10K0.67×
42Virginia~10K0.67×
43Georgia~10K0.64×
44Ohio~10K0.64×
45North Carolina~10K0.64×
46Pennsylvania~10K0.63×
47Texas~30K0.54×
48New York~20K0.53×
49Florida~20K0.52×
50California~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Jackson County, Missouri, United States
0.42×1.00×16.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jackson County, Missouri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jackson County, Missouri audience
#·InterestCategoryAffinity×
01Sporting Kansas CitySports26.49×
02Kansas City RoyalsSports13.98×
03st louis bluesSports5.71×
04St. Louis CardinalsSports3.02×
05Kansas City ChiefsSports2.88×
06Las Vegas RaidersSports2.68×
07Non-alcoholic beverageFood & Beverages2.41×
08Private equityBusiness & Career2.16×
09Online newspaperNews2.07×
10Rail transportTravel & Leisure1.82×
11SupermarketShopping1.72×
12Hardware storeHome & Garden1.72×
13New England PatriotsSports1.68×
14Britney SpearsMusic & Radio1.66×
15Charitable organizationPolitics & Society1.66×
16PubFood & Beverages1.66×
17GrillingFood & Beverages1.56×
18Life insuranceBusiness & Career1.53×
19Philadelphia EaglesSports1.53×
20Home insuranceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jackson County, Missouri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jackson County, Missouri audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.68×
Community OrientationOPEN1.66×
DIY MentalityTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jackson County, Missouri audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
SustainabilityBALANCE0.81×
TravellingTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jackson County, Missouri have in United States?

Jackson County, Missouri has an estimated audience of 683,281 people in United States, concentrated in Missouri and California.

02

What is the gender split and age of Jackson County, Missouri fans?

62.1% of Jackson County, Missouri fans are female, 37.9% are male, with an average age of 41.0 years.

03

Which brands do Jackson County, Missouri fans like most?

Jackson County, Missouri fans show strongest brand affinity for Kansas City Royals (13.98×), Sporting Kansas City (26.49×), and Kansas City Chiefs (2.88×) over the country average.

04

Where do Jackson County, Missouri fans live in United States?

Jackson County, Missouri fans in United States are most concentrated in Missouri (reach ~200K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Jackson County, Missouri fans also like?

Beyond Jackson County, Missouri itself, the audience over-indexes on Sporting Kansas City (26.49×), Kansas City Chiefs (2.88×), St. Louis Cardinals (3.02×), and Grilling (1.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jackson County, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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