Jalapeño Audience in United States

Jalapeño has an estimated audience of 3,216,815 people in United States. 58.1% are female, 41.9% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car, Kia Sportage.

The average Jalapeño fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (6.45× the country average). Demographically, the Jalapeño audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Jalapeño fans

Demographic split for Jalapeño audience in United States
MetricValue
Female58.1%
Male41.9%
Average age39.7
Estimated audience size3,216,815

Audience persona

The typical Jalapeño fan in United States is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Jalapeño in United States
RegionReachAffinity
California373,4911.06×
Texas291,7521.05×
Florida179,0070.82×
Georgia165,4411.67×
New York154,0040.86×
Michigan108,4741.29×
Illinois106,0730.99×
Alabama89,6942×
Ohio83,5790.84×
North Carolina82,0900.85×
Pennsylvania78,1140.72×
New Jersey73,0380.89×
Washington72,3301.12×
Arizona70,5131.07×
Indiana69,7271.19×
Virginia67,4130.86×
Maryland64,9491.17×
Missouri64,2601.24×
Tennessee52,6060.82×
Oregon51,1941.39×
Massachusetts50,1570.79×
Kansas48,4861.91×
Wisconsin41,8950.87×
Louisiana41,4601×
Colorado40,9460.81×
South Carolina37,2250.77×
Kentucky36,5610.91×
Oklahoma36,0291.01×
Idaho35,8292.22×
Minnesota35,1280.76×
Nevada35,0581.13×
Mississippi25,4350.96×
Utah25,0860.87×
Arkansas23,0870.87×
Iowa22,8150.86×
Connecticut21,3290.66×
Alaska14,5162.11×
Nebraska13,3570.83×
Hawaii13,0870.95×
West Virginia13,0400.87×
New Mexico12,0660.75×
Maine8,5900.75×
Delaware8,5540.96×
New Hampshire8,0990.64×
Montana6,6980.75×
Washington, District of Columbia6,4580.67×
South Dakota5,9840.8×
Rhode Island5,9080.58×
North Dakota4,7580.72×
Wyoming3,5690.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jalapeño audience
BrandAffinityCategory
Google Maps6.45×Internet & Social Media
Indeed.com6.46×Business & Career
Capital One5.8×Business & Career
Enterprise Rent-A-Car6.11×Cars & Mobility
Kia Sportage20.83×Cars & Mobility
Autism Awareness8.98×Health
Circle K6.36×Shopping
Diabetes mellitus awareness6.05×Health
CarGurus5.18×Cars & Mobility
Apple Store6.85×Shopping
Diane Keaton4.97×Movies & TV
DuckDuckGo6.91×Internet & Social Media
DeviantArt5.28×Internet & Social Media
Google News4.37×News
Beetlejuice3.57×Movies & TV
Singer-songwriter2.93×Music & Radio
Khan Academy5.92×Business & Career
AccuWeather4.47×Home & Garden
Microblogging6.19×Technology & Electronics
ICloud5.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jalapeño audience
TraitClusterScore
IndulgenceJOY1.47
Healthy LifestyleBALANCE1.26
Urban LifestyleOPEN1.26
Price SensitivityPREMIUM1.17
Family OrientationCONSERVATISM1.16
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Jalapeño
CountryShare
United States46.5%
Mexico5.8%
United Kingdom4.8%

See Jalapeño audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Jalapeño have in United States?

Jalapeño has an estimated audience of 3,216,815 people in United States, concentrated in California and Texas.

What is the gender split and age of Jalapeño fans?

58.1% of Jalapeño fans are female, 41.9% are male, with an average age of 39.7 years.

Which brands do Jalapeño fans like most?

Jalapeño fans show strongest brand affinity for Google Maps (6.45×), Indeed.com (6.46×), and Capital One (5.8×) over the country average.

Where do Jalapeño fans live in United States?

Jalapeño fans in United States are most concentrated in California (reach 373,491), Texas (reach 291,752), and Florida (reach 179,007). These three regions account for the largest share of the active audience.

What other brands do Jalapeño fans also like?

Beyond Jalapeño itself, the audience over-indexes on Indeed.com (6.46×), Capital One (5.8×), Enterprise Rent-A-Car (6.11×), and Kia Sportage (20.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jalapeño. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.