Jalapeño Audience in United States
Jalapeño has an estimated audience of 3,216,815 people in United States. 58.1% are female, 41.9% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Elsword, Vocal harmony, Grinch, Goop.
The average Jalapeño fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Elsword, Vocal harmony, with strongest over-indexing on Staycation (4.27× the country average). Demographically, the Jalapeño audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Jalapeño fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 39.7 |
| Estimated audience size | 3,216,815 |
Audience persona
The typical Jalapeño fan in United States is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Staycation.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 373,491 | 1.06× |
| Texas | 291,752 | 1.05× |
| Florida | 179,007 | 0.82× |
| Georgia | 165,441 | 1.67× |
| New York | 154,004 | 0.86× |
| Michigan | 108,474 | 1.29× |
| Illinois | 106,073 | 0.99× |
| Alabama | 89,694 | 2× |
| Ohio | 83,579 | 0.84× |
| North Carolina | 82,090 | 0.85× |
| Pennsylvania | 78,114 | 0.72× |
| New Jersey | 73,038 | 0.89× |
| Washington | 72,330 | 1.12× |
| Arizona | 70,513 | 1.07× |
| Indiana | 69,727 | 1.19× |
| Virginia | 67,413 | 0.86× |
| Maryland | 64,949 | 1.17× |
| Missouri | 64,260 | 1.24× |
| Tennessee | 52,606 | 0.82× |
| Oregon | 51,194 | 1.39× |
| Massachusetts | 50,157 | 0.79× |
| Kansas | 48,486 | 1.91× |
| Wisconsin | 41,895 | 0.87× |
| Louisiana | 41,460 | 1× |
| Colorado | 40,946 | 0.81× |
| South Carolina | 37,225 | 0.77× |
| Kentucky | 36,561 | 0.91× |
| Oklahoma | 36,029 | 1.01× |
| Idaho | 35,829 | 2.22× |
| Minnesota | 35,128 | 0.76× |
| Nevada | 35,058 | 1.13× |
| Mississippi | 25,435 | 0.96× |
| Utah | 25,086 | 0.87× |
| Arkansas | 23,087 | 0.87× |
| Iowa | 22,815 | 0.86× |
| Connecticut | 21,329 | 0.66× |
| Alaska | 14,516 | 2.11× |
| Nebraska | 13,357 | 0.83× |
| Hawaii | 13,087 | 0.95× |
| West Virginia | 13,040 | 0.87× |
| New Mexico | 12,066 | 0.75× |
| Maine | 8,590 | 0.75× |
| Delaware | 8,554 | 0.96× |
| New Hampshire | 8,099 | 0.64× |
| Montana | 6,698 | 0.75× |
| Washington, District of Columbia | 6,458 | 0.67× |
| South Dakota | 5,984 | 0.8× |
| Rhode Island | 5,908 | 0.58× |
| North Dakota | 4,758 | 0.72× |
| Wyoming | 3,569 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 4.27× | Home & Garden |
| Elsword | 20.83× | Games |
| Vocal harmony | 5.63× | Music & Radio |
| Grinch | 4.33× | Movies & TV |
| Goop | 5.28× | Internet & Social Media |
| Historic site | 4.04× | Arts & Culture |
| Governor of Michigan | 6.92× | Politics & Society |
| Swanson | 9.52× | Health |
| Birthday Gifts | 2.87× | Kids & Family |
| Ken Burns | 6× | Movies & TV |
| Unique Gifts | 1.77× | Shopping |
| Jingoism | 1.59× | Politics & Society |
| Hibachi | 5.72× | Food & Beverages |
| Karbala | 6.37× | Travel & Leisure |
| Fairy godmother | 5.15× | Literature |
| Mathcore | 5.41× | Music & Radio |
| Wok | 4.12× | Food & Beverages |
| Wikia | 2.1× | Internet & Social Media |
| Hipster | 5.66× | Politics & Society |
| La Jolla | 5.3× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.47 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Urban Lifestyle | OPEN | 1.26 |
| Price Sensitivity | PREMIUM | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.5% |
| Mexico | 5.8% |
| United Kingdom | 4.8% |
See Jalapeño audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
Frequently asked questions
How many fans does Jalapeño have in United States?
Jalapeño has an estimated audience of 3,216,815 people in United States, concentrated in California and Texas.
What is the gender split and age of Jalapeño fans?
58.1% of Jalapeño fans are female, 41.9% are male, with an average age of 39.7 years.
Which brands do Jalapeño fans like most?
Jalapeño fans show strongest brand affinity for Staycation (4.27×), Elsword (20.83×), and Vocal harmony (5.63×) over the country average.
Where do Jalapeño fans live in United States?
Jalapeño fans in United States are most concentrated in California (reach 373,491), Texas (reach 291,752), and Florida (reach 179,007). These three regions account for the largest share of the active audience.
What other brands do Jalapeño fans also like?
Beyond Jalapeño itself, the audience over-indexes on Elsword (20.83×), Vocal harmony (5.63×), Grinch (4.33×), and Goop (5.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jalapeño. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.