Jamaican cuisine Audience in United States

Jamaican cuisine has an estimated audience of 2,397,366 people in United States. 53.2% are female, 46.8% are male, average age 39.2. Top regions: Florida, New York, California. Top brand affinities: Bank account, Product design, UK garage, Natural rubber, Kento Yamazaki.
The average Jamaican cuisine fan in United States is 39.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Bank account, Product design, UK garage, with strongest over-indexing on Bank account (3.51× the country average). Demographically, the Jamaican cuisine audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Jamaican cuisine fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 39.2 |
| Estimated audience size | 2,397,366 |
Audience persona
The typical Jamaican cuisine fan in United States is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Bank account.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 335,926 | 2.07× |
| New York | 244,896 | 1.83× |
| California | 218,347 | 0.83× |
| Texas | 204,079 | 0.99× |
| Georgia | 185,819 | 2.52× |
| North Carolina | 126,245 | 1.75× |
| Pennsylvania | 119,371 | 1.48× |
| New Jersey | 95,810 | 1.57× |
| Tennessee | 94,799 | 1.97× |
| Virginia | 87,813 | 1.5× |
| Ohio | 85,844 | 1.16× |
| Maryland | 84,704 | 2.05× |
| South Carolina | 61,525 | 1.71× |
| Michigan | 60,753 | 0.97× |
| Illinois | 53,198 | 0.67× |
| Connecticut | 52,789 | 2.2× |
| Massachusetts | 51,023 | 1.08× |
| Louisiana | 45,352 | 1.47× |
| Missouri | 38,832 | 1× |
| Arizona | 38,388 | 0.78× |
| Alabama | 36,831 | 1.1× |
| Wisconsin | 32,581 | 0.9× |
| Colorado | 32,120 | 0.85× |
| Indiana | 31,958 | 0.73× |
| Washington | 26,239 | 0.55× |
| Minnesota | 22,084 | 0.64× |
| Nevada | 20,694 | 0.89× |
| Kentucky | 19,893 | 0.66× |
| Mississippi | 19,622 | 0.99× |
| Delaware | 15,736 | 2.38× |
| Oklahoma | 13,295 | 0.5× |
| Kansas | 13,038 | 0.69× |
| Oregon | 12,675 | 0.46× |
| Washington, District of Columbia | 12,202 | 1.69× |
| Arkansas | 11,606 | 0.59× |
| Utah | 8,366 | 0.39× |
| Rhode Island | 6,957 | 0.91× |
| Hawaii | 6,728 | 0.65× |
| Iowa | 6,725 | 0.34× |
| West Virginia | 6,596 | 0.59× |
| Maine | 6,423 | 0.75× |
| New Mexico | 4,811 | 0.4× |
| New Hampshire | 4,744 | 0.5× |
| Nebraska | 4,351 | 0.36× |
| Idaho | 3,214 | 0.27× |
| North Dakota | 2,982 | 0.61× |
| Vermont | 2,892 | 0.69× |
| Alaska | 2,123 | 0.41× |
| South Dakota | 1,919 | 0.35× |
| Montana | 1,738 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 3.51× | Business & Career |
| Product design | 1.85× | Business & Career |
| UK garage | 4.62× | Music & Radio |
| Natural rubber | 1.71× | Cars & Mobility |
| Kento Yamazaki | 8.72× | Movies & TV |
| Litter box | 1.59× | Pets & Animals |
| Nebraska Cornhuskers football | 2.71× | Sports |
| Electrolyte | 3.37× | Health |
| Jesse Plemons | 2.45× | Movies & TV |
| Google Photos | 1.67× | Technology & Electronics |
| Laneige | 3.41× | Beauty & Wellness |
| Queens College, City University of New York | 4.48× | Business & Career |
| Voter registration | 2.93× | Politics & Society |
| Mothercare | 1.97× | Kids & Family |
| Kendra Scott | 1.78× | Fashion & Accessoires |
| Jaws | 3.22× | Movies & TV |
| Charlamagne Tha God | 5.55× | Movies & TV |
| Pro-Ject | 2.34× | Music & Radio |
| Halsey, Oregon | 4.5× | Travel & Leisure |
| Sub Zero (Official) | 5.03× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.83 |
| Luxury Orientation | PREMIUM | 1.83 |
| Urban Lifestyle | OPEN | 1.8 |
| Travelling | THRILL | 1.68 |
| Sports Activity | POWER | 1.56 |
| LGBTQ+ Identity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.7% |
| United Kingdom | 13.2% |
| Jamaica | 8.4% |
See Jamaican cuisine audiences in other countries
More Cuisine audiences in United States
- Italian cuisine (41,718,747)
- Mexican cuisine (35,749,378)
- Cuisine of the United States (21,141,599)
- Vegetarian cuisine (20,968,856)
- Chinese cuisine (19,328,542)
Frequently asked questions
How many fans does Jamaican cuisine have in United States?
Jamaican cuisine has an estimated audience of 2,397,366 people in United States, concentrated in Florida and New York.
What is the gender split and age of Jamaican cuisine fans?
53.2% of Jamaican cuisine fans are female, 46.8% are male, with an average age of 39.2 years.
Which brands do Jamaican cuisine fans like most?
Jamaican cuisine fans show strongest brand affinity for Bank account (3.51×), Product design (1.85×), and UK garage (4.62×) over the country average.
Where do Jamaican cuisine fans live in United States?
Jamaican cuisine fans in United States are most concentrated in Florida (reach 335,926), New York (reach 244,896), and California (reach 218,347). These three regions account for the largest share of the active audience.
What other brands do Jamaican cuisine fans also like?
Beyond Jamaican cuisine itself, the audience over-indexes on Product design (1.85×), UK garage (4.62×), Natural rubber (1.71×), and Kento Yamazaki (8.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jamaican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.