Rascasse Audience Intelligence

Jamaican cuisine Audience in United States

A data profile of the people who buy, follow and care about Jamaican cuisine in United States — modelled from more than twelve digital signal sources. Jamaican cuisine has an estimated audience of 2,397,366 people in United States.

#39among Cuisine in United States#5749among Topic in United States#749in Food & Beverages

The average Jamaican cuisine fan in United States is 39.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Planet Fitness, Trinidad and Tobago, Barbados, with strongest over-indexing on Planet Fitness (2.71× the country average).

Demographically, the Jamaican cuisine audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jamaican cuisine fan in United States is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jamaican cuisine profile in United States.

Audience size
2.4M
in United States
Gender
53.2%♀
46.8% male
Age
39.2
average years
Country rank
#12308
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jamaican cuisine fans

53.2% are female, 46.8% are male, average age 39.2.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Jamaican cuisine audience in United States
MetricValue
Female53.2%
Male46.8%
Average age39.2
Estimated audience size2,397,366
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Jamaican cuisine audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

50.7%

of the worldwide Jamaican cuisine audience comes from United States.

Worldwide audience distribution share by country for Jamaican cuisine
CountryShare
United States50.7%
United Kingdom13.2%
Jamaica8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jamaican cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Jamaican cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~20K2.56×
02Georgia~200K2.52×
03Connecticut~60K2.37×
04Florida~300K2.03×
05Maryland~80K2.00×
06Tennessee~100K1.98×
07New York~200K1.84×
08South Carolina~60K1.74×
09North Carolina~100K1.71×
10Washington, District of Columbia~10K1.59×
11New Jersey~100K1.57×
12Virginia~90K1.51×
13Pennsylvania~100K1.46×
14Louisiana~40K1.41×
15Ohio~80K1.14×
16Alabama~40K1.14×
17Massachusetts~50K1.10×
18Mississippi~20K1.02×
19Texas~200K0.98×
20Missouri~40K0.94×
21Vermont~4K0.94×
22Maine~8K0.90×
23Wisconsin~30K0.89×
24Rhode Island~7K0.88×
25Michigan~50K0.86×
26Nevada~20K0.82×
27Colorado~30K0.79×
28California~200K0.78×
29Arizona~40K0.75×
30Kentucky~20K0.71×
31Hawaii~7K0.71×
32North Dakota~3K0.71×
33Indiana~30K0.69×
34Kansas~10K0.68×
35Arkansas~10K0.66×
36West Virginia~7K0.65×
37Illinois~50K0.63×
38Alaska~3K0.63×
39Minnesota~20K0.62×
40New Hampshire~5K0.57×
41South Dakota~3K0.57×
42Washington~30K0.53×
43Montana~4K0.53×
44Oklahoma~10K0.52×
45Oregon~10K0.50×
46New Mexico~6K0.50×
47Nebraska~6K0.47×
48Utah~9K0.44×
49Idaho~5K0.44×
50Iowa~8K0.42×
Fig. 06

Affinity by region

Affinity by region — Jamaican cuisine, United States
0.42×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jamaican cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jamaican cuisine audience
#·InterestCategoryAffinity×
01West Indies cricket teamSports12.51×
02BarbadosTravel & Leisure9.94×
03Trinidad and TobagoTravel & Leisure8.00×
04Ruby Tuesday (restaurant)Food & Beverages7.35×
05Teyana TaylorMovies & TV4.82×
06ShellfishFood & Beverages4.60×
07NigeriaTravel & Leisure3.70×
08Jack in the BoxFood & Beverages3.53×
09Diaper bagKids & Family3.23×
10KeratinBeauty & Wellness2.92×
11Arby'sFood & Beverages2.79×
12Planet FitnessSports2.71×
13Natural skin careBeauty & Wellness2.69×
14Chipotle Mexican GrillFood & Beverages2.66×
15Taco BellFood & Beverages2.37×
16Local foodFood & Beverages2.32×
17InnovationBusiness & Career2.31×
18CocktailFood & Beverages1.86×
19Do it yourself (DIY)Home & Garden1.60×
20Trader Joe'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jamaican cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jamaican cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.97×
Urban LifestyleOPEN1.89×
TravellingTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jamaican cuisine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.92×
Convenience OrientationPREMIUM0.92×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jamaican cuisine have in United States?

Jamaican cuisine has an estimated audience of 2,397,366 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Jamaican cuisine fans?

53.2% of Jamaican cuisine fans are female, 46.8% are male, with an average age of 39.2 years.

03

Which brands do Jamaican cuisine fans like most?

Jamaican cuisine fans show strongest brand affinity for Planet Fitness (2.71×), Trinidad and Tobago (8×), and Barbados (9.94×) over the country average.

04

Where do Jamaican cuisine fans live in United States?

Jamaican cuisine fans in United States are most concentrated in Florida (reach ~300K), New York (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jamaican cuisine fans also like?

Beyond Jamaican cuisine itself, the audience over-indexes on Trinidad and Tobago (8×), Barbados (9.94×), Taco Bell (2.37×), and Jack in the Box (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Jamaican cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jamaican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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