Jenni Rivera Audience in United States

Jenni Rivera logo

Jenni Rivera has an estimated audience of 2,067,846 people in United States. 52.3% are female, 47.7% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Product design, Macha, Nationality, Panama.

The average Jenni Rivera fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Product design, Macha, with strongest over-indexing on Kendra Scott (4.56× the country average). Demographically, the Jenni Rivera audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Jenni Rivera fans

Demographic split for Jenni Rivera audience in United States
MetricValue
Female52.3%
Male47.7%
Average age33.3
Estimated audience size2,067,846

Audience persona

The typical Jenni Rivera fan in United States is balanced, around 33.3 years old, with strong Social Media Usage tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Jenni Rivera in United States
RegionReachAffinity
California787,7763.46×
Texas482,9132.72×
Florida162,1271.16×
Arizona115,8922.74×
New York111,8390.97×
Illinois111,5631.62×
Georgia63,6011×
North Carolina61,0140.98×
New Jersey53,5441.02×
Washington48,4941.17×
Pennsylvania45,7620.66×
Colorado45,4011.39×
Nevada44,1932.21×
Virginia36,8470.73×
Ohio35,6530.56×
Tennessee34,2930.83×
Indiana33,4970.89×
Michigan31,7960.59×
Maryland30,5540.86×
Oregon29,7781.26×
Oklahoma28,7441.25×
New Mexico26,5142.56×
Massachusetts26,1110.64×
Wisconsin24,2910.78×
Utah22,7851.23×
South Carolina21,9500.71×
Alabama21,5580.75×
Missouri21,4480.64×
Minnesota20,7570.7×
Louisiana19,5950.73×
Kansas19,0221.17×
Connecticut17,3060.83×
Kentucky17,1520.66×
Arkansas16,6060.97×
Iowa12,4360.73×
Idaho11,0321.06×
Nebraska10,7881.04×
Mississippi10,0500.59×
Hawaii6,1880.7×
Rhode Island5,6070.85×
Delaware4,1390.73×
West Virginia3,7150.39×
Washington, District of Columbia3,6370.59×
New Hampshire3,4230.42×
Montana3,0030.52×
Maine2,7190.37×
Alaska2,5590.58×
South Dakota2,5500.53×
North Dakota2,1810.51×
Wyoming1,9950.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jenni Rivera audience
BrandAffinityCategory
Kendra Scott4.56×Fashion & Accessoires
Product design2.96×Business & Career
Macha14.1×Food & Beverages
Nationality2.51×Politics & Society
Panama3.85×Travel & Leisure
Progressive rock2.14×Music & Radio
Pro-Ject4.07×Music & Radio
Minnesota1.72×Travel & Leisure
Stamp collecting3.54×Home & Garden
Elsword11.87×Games
Homie10.42×Politics & Society
jordy nelson10.51×Sports
Personality3.92×Business & Career
Hog Hunting2.15×Sports
Jordan Fisher5.23×Movies & TV
UK garage3.31×Music & Radio
Stucco3.58×Home & Garden
JTV (Indonesia)2.67×
Glenn Danzig6.36×Music & Radio
TeachHUB1.92×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jenni Rivera audience
TraitClusterScore
Social Media UsageJOY1.14
ExtroversionTHRILL1
Family OrientationCONSERVATISM0.99
MindfulnessBALANCE0.95
TraditionCONSERVATISM0.95
SpiritualityBALANCE0.93

Worldwide distribution

Worldwide audience distribution share by country for Jenni Rivera
CountryShare
Mexico53.8%
United States30.7%
Colombia2.6%

See Jenni Rivera audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Jenni Rivera have in United States?

Jenni Rivera has an estimated audience of 2,067,846 people in United States, concentrated in California and Texas.

What is the gender split and age of Jenni Rivera fans?

52.3% of Jenni Rivera fans are female, 47.7% are male, with an average age of 33.3 years.

Which brands do Jenni Rivera fans like most?

Jenni Rivera fans show strongest brand affinity for Kendra Scott (4.56×), Product design (2.96×), and Macha (14.1×) over the country average.

Where do Jenni Rivera fans live in United States?

Jenni Rivera fans in United States are most concentrated in California (reach 787,776), Texas (reach 482,913), and Florida (reach 162,127). These three regions account for the largest share of the active audience.

What other brands do Jenni Rivera fans also like?

Beyond Jenni Rivera itself, the audience over-indexes on Product design (2.96×), Macha (14.1×), Nationality (2.51×), and Panama (3.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jenni Rivera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.