Rascasse Audience Intelligence

Jenny Craig Target Market in United States

A data profile of the people who buy, follow and care about Jenny Craig in United States — modelled from more than twelve digital signal sources. Jenny Craig has an estimated audience of 859,451 people in United States.

#7among Nutrition in United States#2680among Brand in United States#771in Health

The average Jenny Craig fan in United States is 48.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trader Joe's, QVC, Organic food, with strongest over-indexing on Trader Joe's (2.47× the country average).

Demographically, the Jenny Craig audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jenny Craig fan in United States is more female, around 48.2 years old, with strong Family Orientation tendencies and a notable affinity for Trader Joe's.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jenny Craig profile in United States.

Audience size
859K
in United States
Gender
78.9%♀
21.1% male
Age
48.2
average years
Country rank
#26188
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jenny Craig

78.9% are female, 21.1% are male, average age 48.2.

Fig. 02

Gender split

78.9%
Female
21.1%
Male
Demographic split for Jenny Craig audience in United States
MetricValue
Female78.9%
Male21.1%
Average age48.2
Estimated audience size859,451
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Jenny Craig audience in United States
Age bracketShare%
16-195%
20-299%
30-3916%
40-4928%
50+42%
Fig. 04

Worldwide distribution

71.7%

of the worldwide Jenny Craig audience comes from United States.

Worldwide audience distribution share by country for Jenny Craig
CountryShare
United States71.7%
Australia14.3%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jenny Craig audience in United States is strongest.

Fig. 05

Top regions by affinity

Jenny Craig customers by region in United States
#RegionReachAffinity×
01California~100K1.38×
02New Jersey~30K1.32×
03New York~60K1.28×
04Illinois~40K1.26×
05Massachusetts~20K1.23×
06Connecticut~10K1.19×
07Washington~20K1.17×
08Nevada~10K1.17×
09Arizona~20K1.13×
10Oregon~10K1.12×
11South Carolina~10K1.10×
12New Hampshire~4K1.08×
13Virginia~20K1.07×
14Louisiana~10K1.07×
15Delaware~3K1.07×
16Pennsylvania~30K1.06×
17Ohio~30K1.06×
18Florida~60K1.03×
19Missouri~10K1.03×
20Maryland~20K1.02×
21Kentucky~10K1.00×
22Maine~3K1.00×
23Rhode Island~3K1.00×
24Georgia~30K0.99×
25Tennessee~20K0.98×
26Wisconsin~10K0.98×
27Idaho~4K0.98×
28New Mexico~4K0.97×
29West Virginia~4K0.97×
30Indiana~20K0.96×
31North Dakota~2K0.96×
32Michigan~20K0.95×
33Minnesota~10K0.95×
34Oklahoma~9K0.95×
35Utah~7K0.95×
36Mississippi~7K0.95×
37Kansas~6K0.95×
38Arkansas~7K0.94×
39Iowa~7K0.94×
40Nebraska~4K0.94×
41South Dakota~2K0.94×
42Vermont~1K0.93×
43Montana~2K0.92×
44Colorado~10K0.91×
45Alabama~10K0.91×
46Washington, District of Columbia~2K0.91×
47Alaska~2K0.90×
48Texas~70K0.89×
49North Carolina~20K0.89×
50Hawaii~3K0.87×
Fig. 06

Affinity by region

Affinity by region — Jenny Craig, United States
0.87×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jenny Craig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jenny Craig audience
#·InterestCategoryAffinity×
01Fruit saladFood & Beverages9.65×
02StatisticsBusiness & Career5.90×
03QVCMovies & TV4.21×
04DuolingoBusiness & Career4.11×
05FastingHealth3.95×
06Diet foodFood & Beverages3.68×
07HypermarketShopping3.51×
08Sugar substituteFood & Beverages3.28×
09Microwave ovenHome & Garden3.26×
10Discount storesShopping2.58×
11PharmacyBusiness & Career2.51×
12Trader Joe'sShopping2.47×
13Organic foodFood & Beverages2.25×
14Real propertyHome & Garden2.23×
15GeneticsKids & Family2.13×
16Shopping mallsShopping1.88×
17Mortgage loansBusiness & Career1.74×
18PinterestInternet & Social Media1.69×
19Pizza HutFood & Beverages1.68×
20Health careBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jenny Craig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jenny Craig audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.31×
Community OrientationOPEN1.91×
Convenience OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jenny Craig audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.61×
ExtroversionTHRILL0.70×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jenny Craig's target market in United States?

Jenny Craig's target market in United States covers an estimated 859,451 people, concentrated in California and Texas.

02

What is the gender split and age of Jenny Craig customers?

78.9% of the Jenny Craig audience are female, 21.1% are male, with an average age of 48.2 years.

03

Which brands do Jenny Craig fans like most?

Jenny Craig fans show strongest brand affinity for Trader Joe's (2.47×), QVC (4.21×), and Organic food (2.25×) over the country average.

04

Where do Jenny Craig fans live in United States?

Jenny Craig fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Jenny Craig fans also like?

Beyond Jenny Craig itself, the audience over-indexes on QVC (4.21×), Organic food (2.25×), Discount stores (2.58×), and Microwave oven (3.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Jenny Craig audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jenny Craig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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