Jenny Craig Audience in United States

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Jenny Craig has an estimated audience of 861,255 people in United States. 78.9% are female, 21.1% are male, average age 48.2. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Product design, Google Home, The Historian.

The average Jenny Craig fan in United States is 48.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Jenny Craig audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Nutrition

Demographics of Jenny Craig fans

Demographic split for Jenny Craig audience in United States
MetricValue
Female78.9%
Male21.1%
Average age48.2
Estimated audience size861,255

Audience persona

The typical Jenny Craig fan in United States is more female, around 48.2 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Jenny Craig in United States
RegionReachAffinity
California140,6681.49×
New York69,7971.45×
Texas68,0690.92×
Florida66,6231.14×
Illinois40,0181.39×
Pennsylvania34,6791.2×
New Jersey33,0531.51×
Ohio28,4251.07×
Georgia26,0610.98×
Virginia24,8241.18×
Arizona22,9681.31×
Massachusetts22,7961.34×
North Carolina22,5840.87×
Michigan20,4290.91×
Washington19,6791.14×
Tennessee16,8290.97×
Maryland16,1051.09×
Indiana15,4910.98×
Missouri14,4461.04×
South Carolina14,0591.08×
Colorado12,3600.91×
Minnesota12,3001×
Wisconsin12,1660.94×
Louisiana12,1221.09×
Kentucky11,1211.03×
Connecticut10,7351.24×
Oregon10,4631.06×
Nevada9,8121.18×
Alabama9,4160.78×
Oklahoma8,5770.9×
Iowa6,9880.98×
Arkansas6,1810.87×
Mississippi5,8610.83×
Utah5,6880.74×
Kansas5,4010.8×
New Mexico4,2780.99×
New Hampshire4,2641.26×
Nebraska4,1960.97×
Idaho3,9180.91×
Maine3,4561.12×
Rhode Island3,0881.13×
West Virginia3,0790.77×
Delaware2,3971.01×
Hawaii2,1910.59×
Washington, District of Columbia1,9700.76×
Montana1,9360.81×
North Dakota1,6220.92×
South Dakota1,3110.66×
Alaska9300.5×
Vermont9110.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jenny Craig audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Product design4.18×Business & Career
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Whataburger1.57×Food & Beverages
Pillow1.69×Home & Garden
Eurail16.57×Cars & Mobility
UK garage3.41×Music & Radio
Parral, Chihuahua8.87×Travel & Leisure
Stamp collecting2.69×Home & Garden
Isometric exercise4.38×Sports
Ludo (board game)5.1×Games
Evan Tanner16.6×Sports
Glasgow, Kentucky11.42×Travel & Leisure
Public speaking1.65×Politics & Society
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jenny Craig audience
TraitClusterScore
Family OrientationCONSERVATISM1.97
Quality AwarenessPREMIUM1.58
Healthy LifestyleBALANCE1.46
Design AffinityPREMIUM1.41
Convenience OrientationPREMIUM1.34
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Jenny Craig
CountryShare
United States71.7%
Australia14.3%
Canada4.5%

See Jenny Craig audiences in other countries

More Nutrition audiences in United States

Frequently asked questions

How many fans does Jenny Craig have in United States?

Jenny Craig has an estimated audience of 861,255 people in United States, concentrated in California and New York.

What is the gender split and age of Jenny Craig fans?

78.9% of Jenny Craig fans are female, 21.1% are male, with an average age of 48.2 years.

Which brands do Jenny Craig fans like most?

Jenny Craig fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Product design (4.18×) over the country average.

Where do Jenny Craig fans live in United States?

Jenny Craig fans in United States are most concentrated in California (reach 140,668), New York (reach 69,797), and Texas (reach 68,069). These three regions account for the largest share of the active audience.

What other brands do Jenny Craig fans also like?

Beyond Jenny Craig itself, the audience over-indexes on Mathcore (17.5×), Product design (4.18×), Google Home (11.66×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jenny Craig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.