Jocko Willink Audience in United States

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Jocko Willink has an estimated audience of 699,526 people in United States. 13.9% are female, 86.1% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Minnesota, Nebraska, nbc chicago, Justice.

The average Jocko Willink fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Minnesota, Nebraska, with strongest over-indexing on Alaska (2.56× the country average). Demographically, the Jocko Willink audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Jocko Willink fans

Demographic split for Jocko Willink audience in United States
MetricValue
Female13.9%
Male86.1%
Average age38.7
Estimated audience size699,526

Audience persona

The typical Jocko Willink fan in United States is more male, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Jocko Willink in United States
RegionReachAffinity
California89,1321.16×
Texas62,2981.04×
Florida40,9340.86×
New York33,5020.86×
Ohio21,0200.98×
Pennsylvania20,3670.86×
Illinois20,2580.87×
North Carolina20,1500.96×
Georgia19,0390.88×
Virginia17,4281.02×
Arizona16,9921.19×
Michigan16,7920.92×
Tennessee15,0631.07×
Washington14,8621.06×
New Jersey14,5590.82×
Massachusetts14,0881.02×
Colorado13,7141.24×
Indiana11,4890.9×
Missouri10,4390.93×
Alabama9,5680.98×
South Carolina9,3090.88×
Minnesota9,1370.91×
Maryland9,1330.76×
Utah8,8581.41×
Wisconsin8,6000.82×
Kentucky8,3660.95×
Oklahoma8,2781.07×
Oregon7,8890.98×
Connecticut7,6801.09×
Louisiana7,5350.84×
Nevada6,5270.96×
Arkansas5,8211.01×
Iowa5,8071.01×
Kansas5,5561.01×
Idaho4,9951.42×
Mississippi4,3470.75×
Nebraska3,7931.08×
New Mexico3,4320.98×
Maine3,1671.26×
New Hampshire3,0661.11×
Hawaii3,0061×
Montana2,9991.55×
West Virginia2,4160.74×
Washington, District of Columbia2,2311.06×
South Dakota1,9101.18×
Rhode Island1,8740.84×
Alaska1,6951.13×
North Dakota1,3860.96×
Wyoming1,1451.1×
Vermont1,1230.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jocko Willink audience
BrandAffinityCategory
Alaska2.56×Travel & Leisure
Minnesota1.96×Travel & Leisure
Nebraska2.83×Travel & Leisure
nbc chicago4.69×Movies & TV
Justice1.73×Politics & Society
Acoustic music2.65×Music & Radio
Hypertext3.5×Technology & Electronics
Sailor2.69×Travel & Leisure
Business English3.13×Business & Career
N1 road (South Africa)2.15×Travel & Leisure
Notre Dame Fighting Irish football2.65×Sports
Google Analytics2.44×Internet & Social Media
Winemaking2.17×Food & Beverages
Atkins diet2.15×Health
WESH1.89×Movies & TV
Nasal cavity2.99×Health
ABC TV3.82×Movies & TV
Graham Greene (actor)2.07×
Julius Caesar (play)2.14×
Enfamil2.19×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jocko Willink audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
Risk AppetiteTHRILL2.1
Sports ActivityPOWER1.77
Early Adopter MentalityPOWER1.64
Career OrientationPOWER1.57
IndividualismJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Jocko Willink
CountryShare
United States70.4%
Canada5.7%
Germany4.7%

See Jocko Willink audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Jocko Willink have in United States?

Jocko Willink has an estimated audience of 699,526 people in United States, concentrated in California and Texas.

What is the gender split and age of Jocko Willink fans?

13.9% of Jocko Willink fans are female, 86.1% are male, with an average age of 38.7 years.

Which brands do Jocko Willink fans like most?

Jocko Willink fans show strongest brand affinity for Alaska (2.56×), Minnesota (1.96×), and Nebraska (2.83×) over the country average.

Where do Jocko Willink fans live in United States?

Jocko Willink fans in United States are most concentrated in California (reach 89,132), Texas (reach 62,298), and Florida (reach 40,934). These three regions account for the largest share of the active audience.

What other brands do Jocko Willink fans also like?

Beyond Jocko Willink itself, the audience over-indexes on Minnesota (1.96×), Nebraska (2.83×), nbc chicago (4.69×), and Justice (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jocko Willink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.