Rascasse Audience Intelligence

Jocko Willink Audience in United States

A data profile of the people who buy, follow and care about Jocko Willink in United States — modelled from more than twelve digital signal sources. Jocko Willink has an estimated audience of 678,390 people in United States.

#86among Author in United States#7181among Person in United States#680in Literature

The average Jocko Willink fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Renewable energy, Sustainable energy, with strongest over-indexing on Mortgage loans (2.95× the country average).

Demographically, the Jocko Willink audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jocko Willink fan in United States is more male, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage loans.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jocko Willink profile in United States.

Audience size
678K
in United States
Gender
13.9%♀
86.1% male
Age
38.7
average years
Country rank
#30488
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jocko Willink fans

13.9% are female, 86.1% are male, average age 38.7.

Fig. 02

Gender split

13.9%
Female
86.1%
Male
Demographic split for Jocko Willink audience in United States
MetricValue
Female13.9%
Male86.1%
Average age38.7
Estimated audience size678,390
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Jocko Willink audience in United States
Age bracketShare%
16-1911%
20-2923%
30-3931%
40-4926%
50+9%
Fig. 04

Worldwide distribution

69.8%

of the worldwide Jocko Willink audience comes from United States.

Worldwide audience distribution share by country for Jocko Willink
CountryShare
United States69.8%
Canada5.9%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jocko Willink audience in United States is strongest.

Fig. 05

Top regions by affinity

Jocko Willink fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K1.49×
02Idaho~5K1.44×
03Utah~9K1.39×
04Maine~3K1.33×
05Wyoming~1K1.26×
06Colorado~10K1.19×
07South Dakota~2K1.17×
08New Hampshire~3K1.15×
09Alaska~2K1.13×
10North Dakota~2K1.13×
11Arizona~20K1.10×
12Tennessee~20K1.08×
13California~80K1.07×
14Oklahoma~8K1.07×
15Connecticut~7K1.06×
16Iowa~6K1.06×
17Nebraska~4K1.06×
18Washington, District of Columbia~2K1.02×
19Kansas~6K1.01×
20Virginia~20K1.00×
21Washington~10K1.00×
22Arkansas~6K1.00×
23Massachusetts~10K0.99×
24Texas~60K0.97×
25Oregon~8K0.97×
26Ohio~20K0.96×
27Alabama~9K0.96×
28Missouri~10K0.95×
29New Mexico~3K0.95×
30Kentucky~8K0.94×
31Hawaii~3K0.94×
32North Carolina~20K0.93×
33Nevada~6K0.93×
34South Carolina~10K0.92×
35Minnesota~9K0.91×
36Michigan~20K0.89×
37Indiana~10K0.89×
38Rhode Island~2K0.89×
39Wisconsin~9K0.86×
40Florida~40K0.85×
41Pennsylvania~20K0.85×
42Louisiana~8K0.84×
43Mississippi~5K0.84×
44Georgia~20K0.83×
45West Virginia~3K0.83×
46Illinois~20K0.81×
47New York~30K0.79×
48New Jersey~10K0.77×
49Maryland~9K0.76×
50Delaware~1K0.72×
Fig. 06

Affinity by region

Affinity by region — Jocko Willink, United States
0.72×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jocko Willink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jocko Willink audience
#·InterestCategoryAffinity×
01Baltimore OriolesSports6.72×
02Tom HardyMovies & TV6.20×
03Conor McGregorSports5.15×
04Sustainable energyHome & Garden4.27×
05Renewable energyBusiness & Career3.97×
06National Rifle AssociationPolitics & Society3.94×
07Atlanta BravesSports3.77×
08LinkedInInternet & Social Media3.43×
09BoxingSports3.18×
10Mortgage loansBusiness & Career2.95×
11FedExBusiness & Career2.94×
12Masters TournamentSports2.73×
13First class travelTravel & Leisure2.72×
14InnovationBusiness & Career2.66×
15Weather forecastingHome & Garden2.62×
16Solar energyHome & Garden2.51×
17PodcastMusic & Radio2.22×
18Online newspaperNews2.07×
19Nonprofit organizationPolitics & Society1.56×
20BarbecueFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jocko Willink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jocko Willink audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.03×
IndividualismJOY2.02×
Convenience OrientationPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jocko Willink audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
IndulgenceJOY0.60×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jocko Willink have in United States?

Jocko Willink has an estimated audience of 678,390 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jocko Willink fans?

13.9% of Jocko Willink fans are female, 86.1% are male, with an average age of 38.7 years.

03

Which brands do Jocko Willink fans like most?

Jocko Willink fans show strongest brand affinity for Mortgage loans (2.95×), Renewable energy (3.97×), and Sustainable energy (4.27×) over the country average.

04

Where do Jocko Willink fans live in United States?

Jocko Willink fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Jocko Willink fans also like?

Beyond Jocko Willink itself, the audience over-indexes on Renewable energy (3.97×), Sustainable energy (4.27×), Podcast (2.22×), and Baltimore Orioles (6.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jocko Willink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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