Rascasse Audience Intelligence

Journal Audience in United States

A data profile of the people who buy, follow and care about Journal in United States — modelled from more than twelve digital signal sources. Journal has an estimated audience of 1,284,193 people in United States.

#7837among Topic in United States#131in News

The average Journal fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robert Redford, Fine art, Renewable energy, with strongest over-indexing on Robert Redford (5.71× the country average).

Demographically, the Journal audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Journal fan in United States is more female, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Robert Redford.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Journal profile in United States.

Audience size
1.3M
in United States
Gender
74.4%♀
25.6% male
Age
43.8
average years
Country rank
#19883
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Journal fans

74.4% are female, 25.6% are male, average age 43.8.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Journal audience in United States
MetricValue
Female74.4%
Male25.6%
Average age43.8
Estimated audience size1,284,193
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Journal audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3916%
40-4921%
50+36%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Journal audience comes from United States.

Worldwide audience distribution share by country for Journal
CountryShare
Ireland33.6%
United States21.2%
France10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Journal audience in United States is strongest.

Fig. 05

Top regions by affinity

Journal fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.58×
02Utah~20K1.40×
03West Virginia~8K1.31×
04Idaho~7K1.15×
05Oregon~20K1.14×
06Nebraska~7K1.13×
07Texas~100K1.11×
08Arkansas~10K1.08×
09Georgia~40K1.04×
10North Carolina~40K1.04×
11Arizona~30K1.04×
12Mississippi~10K1.04×
13Washington~30K1.03×
14Louisiana~20K1.02×
15Virginia~30K1.01×
16Indiana~20K1.01×
17New Mexico~7K1.01×
18New York~70K1.00×
19Illinois~40K1.00×
20Minnesota~20K1.00×
21Alabama~20K0.99×
22Oklahoma~10K0.99×
23Montana~4K0.99×
24Tennessee~30K0.98×
25Maryland~20K0.98×
26South Dakota~3K0.98×
27Michigan~30K0.97×
28Missouri~20K0.97×
29South Carolina~20K0.97×
30Hawaii~5K0.97×
31Pennsylvania~40K0.96×
32Massachusetts~20K0.96×
33North Dakota~3K0.96×
34Ohio~40K0.95×
35New Jersey~30K0.95×
36Colorado~20K0.95×
37Washington, District of Columbia~4K0.95×
38Rhode Island~4K0.94×
39Florida~80K0.93×
40Wisconsin~20K0.93×
41Maine~4K0.92×
42Kansas~9K0.90×
43Alaska~2K0.90×
44Vermont~2K0.90×
45Kentucky~10K0.89×
46Connecticut~10K0.89×
47Nevada~10K0.88×
48Iowa~9K0.88×
49New Hampshire~4K0.86×
50Delaware~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Journal, United States
0.85×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Journal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Journal audience
#·InterestCategoryAffinity×
01There Will Be BloodMovies & TV9.90×
02Robert RedfordMovies & TV5.71×
03Weather forecastingHome & Garden4.82×
04Sustainable energyHome & Garden4.65×
05Renewable energyBusiness & Career4.25×
06Art exhibitionArts & Culture4.06×
07QVCMovies & TV4.04×
08Fine artBusiness & Career3.80×
09FedExBusiness & Career3.60×
10GeneticsKids & Family3.00×
11MuseumArts & Culture2.84×
12Mortgage loansBusiness & Career2.74×
13Discount storesShopping2.69×
14EtsyFashion & Accessoires2.26×
15PinterestInternet & Social Media2.20×
16Shopping mallsShopping2.09×
17AirbnbTravel & Leisure1.93×
18McDonald'sFood & Beverages1.89×
19Trader Joe'sShopping1.88×
20FurnitureHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Journal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Journal audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.96×
PatriotismCONSERVATISM1.79×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Journal audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
Healthy LifestyleBALANCE0.97×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Journal have in United States?

Journal has an estimated audience of 1,284,193 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Journal fans?

74.4% of Journal fans are female, 25.6% are male, with an average age of 43.8 years.

03

Which brands do Journal fans like most?

Journal fans show strongest brand affinity for Robert Redford (5.71×), Fine art (3.8×), and Renewable energy (4.25×) over the country average.

04

Where do Journal fans live in United States?

Journal fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Journal fans also like?

Beyond Journal itself, the audience over-indexes on Fine art (3.8×), Renewable energy (4.25×), Sustainable energy (4.65×), and FedEx (3.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Journal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Journal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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