Journal Audience in United States
Journal has an estimated audience of 1,284,193 people in United States. 74.4% are female, 25.6% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, Israel, Natural rubber, Mothercare, Cachorro.
The average Journal fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, Israel, Natural rubber, with strongest over-indexing on Jingoism (2.23× the country average). Demographically, the Journal audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Topic
Demographics of Journal fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 43.8 |
| Estimated audience size | 1,284,193 |
Audience persona
The typical Journal fan in United States is more female, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Jingoism.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 235,631 | 1.67× |
| Texas | 126,998 | 1.15× |
| Florida | 83,679 | 0.96× |
| New York | 74,239 | 1.03× |
| Illinois | 43,629 | 1.02× |
| Georgia | 43,090 | 1.09× |
| North Carolina | 40,964 | 1.06× |
| Pennsylvania | 40,360 | 0.93× |
| Ohio | 37,642 | 0.95× |
| Michigan | 33,966 | 1.01× |
| Virginia | 32,315 | 1.03× |
| New Jersey | 31,501 | 0.96× |
| Arizona | 29,096 | 1.11× |
| Washington | 28,278 | 1.1× |
| Tennessee | 25,947 | 1.01× |
| Massachusetts | 24,995 | 0.99× |
| Indiana | 23,503 | 1× |
| Maryland | 21,792 | 0.99× |
| Colorado | 20,209 | 1× |
| Missouri | 19,902 | 0.96× |
| South Carolina | 18,535 | 0.96× |
| Minnesota | 18,233 | 0.99× |
| Oregon | 17,668 | 1.2× |
| Wisconsin | 17,495 | 0.91× |
| Alabama | 17,297 | 0.96× |
| Louisiana | 16,181 | 0.98× |
| Utah | 15,874 | 1.38× |
| Kentucky | 15,063 | 0.94× |
| Oklahoma | 13,914 | 0.98× |
| Connecticut | 11,969 | 0.93× |
| Mississippi | 11,079 | 1.05× |
| Arkansas | 10,998 | 1.04× |
| Nevada | 10,571 | 0.85× |
| Iowa | 9,592 | 0.91× |
| Kansas | 9,528 | 0.94× |
| West Virginia | 8,070 | 1.35× |
| Idaho | 7,314 | 1.14× |
| Nebraska | 7,159 | 1.11× |
| New Mexico | 6,426 | 1× |
| Hawaii | 5,057 | 0.92× |
| Maine | 4,270 | 0.93× |
| New Hampshire | 4,052 | 0.8× |
| Washington, District of Columbia | 3,925 | 1.02× |
| Rhode Island | 3,582 | 0.88× |
| Montana | 3,362 | 0.94× |
| Delaware | 2,706 | 0.76× |
| South Dakota | 2,556 | 0.86× |
| North Dakota | 2,446 | 0.93× |
| Alaska | 2,064 | 0.75× |
| Vermont | 1,822 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jingoism | 2.23× | Politics & Society |
| Israel | 1.99× | Travel & Leisure |
| Natural rubber | 1.83× | Cars & Mobility |
| Mothercare | 2.39× | Kids & Family |
| Cachorro | 3.34× | Pets & Animals |
| Home staging | 3.12× | Home & Garden |
| UK garage | 3.23× | Music & Radio |
| Goop | 2.91× | Internet & Social Media |
| Kevin Murphy (screenwriter) | 8.22× | Movies & TV |
| Grinch | 2.15× | Movies & TV |
| Scratching post | 4.92× | Pets & Animals |
| Grace Slick | 4.51× | Music & Radio |
| Winemaking | 2.34× | Food & Beverages |
| JDSU | 1.57× | Business & Career |
| Wok | 3.19× | Food & Beverages |
| Historic site | 2.03× | Arts & Culture |
| Tierra Cali | 3.59× | Travel & Leisure |
| Lenny Henry | 13.1× | Movies & TV |
| John Havlicek | 7.26× | Sports |
| Fairy godmother | 3.4× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Design Affinity | PREMIUM | 1.63 |
| Mindfulness | BALANCE | 1.39 |
| Luxury Orientation | PREMIUM | 1.38 |
| Extroversion | THRILL | 1.33 |
| Creativity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Ireland | 33.3% |
| United States | 21.4% |
| France | 10.0% |
See Journal audiences in other countries
More News audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Journal have in United States?
Journal has an estimated audience of 1,284,193 people in United States, concentrated in California and Texas.
What is the gender split and age of Journal fans?
74.4% of Journal fans are female, 25.6% are male, with an average age of 43.8 years.
Which brands do Journal fans like most?
Journal fans show strongest brand affinity for Jingoism (2.23×), Israel (1.99×), and Natural rubber (1.83×) over the country average.
Where do Journal fans live in United States?
Journal fans in United States are most concentrated in California (reach 235,631), Texas (reach 126,998), and Florida (reach 83,679). These three regions account for the largest share of the active audience.
What other brands do Journal fans also like?
Beyond Journal itself, the audience over-indexes on Israel (1.99×), Natural rubber (1.83×), Mothercare (2.39×), and Cachorro (3.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Journal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.