Joyfolie Audience in United States

Joyfolie has an estimated audience of 272,918 people in United States. 61.4% are female, 38.6% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Kelly Osbourne, MSN, Junji Ito, Beetlejuice, Planet Fitness.

The average Joyfolie fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kelly Osbourne, MSN, Junji Ito, with strongest over-indexing on Kelly Osbourne (12.8× the country average). Demographically, the Joyfolie audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

Demographics of Joyfolie fans

Demographic split for Joyfolie audience in United States
MetricValue
Female61.4%
Male38.6%
Average age35.2
Estimated audience size272,918

Audience persona

The typical Joyfolie fan in United States is more female, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Kelly Osbourne.

Top regions in United States

Top regions ranked by reach for Joyfolie in United States
RegionReachAffinity
California21,3200.71×
Texas20,5080.87×
Florida12,0030.65×
Colorado9,1122.12×
Tennessee8,2611.51×
New York7,9780.52×
Georgia6,9450.83×
North Carolina6,8550.83×
Pennsylvania6,3860.69×
Illinois5,9000.65×
Virginia5,8660.88×
Ohio5,8620.7×
Arizona5,7721.04×
Michigan5,7680.81×
Washington5,5191.01×
Alabama5,5131.45×
Utah5,0702.07×
Indiana4,8140.97×
Missouri4,1570.94×
Wisconsin4,1361.01×
Oklahoma3,9921.32×
Kentucky3,8601.13×
New Jersey3,8110.55×
Minnesota3,6160.92×
South Carolina3,3850.82×
Oregon3,1100.99×
Louisiana2,7000.77×
Idaho2,6421.93×
Kansas2,5581.19×
Arkansas2,5141.12×
Massachusetts2,3300.43×
Iowa2,2441×
Maryland2,2310.48×
Mississippi2,1460.95×
Nevada1,8160.69×
West Virginia1,6011.26×
Nebraska1,5351.12×
Montana1,4271.88×
Connecticut1,2690.46×
New Mexico1,2110.89×
South Dakota1,0141.61×
Wyoming9132.26×
North Dakota8231.47×
Alaska8121.39×
Hawaii6950.59×
New Hampshire6700.62×
Maine6260.64×
Vermont5341.11×
Rhode Island4590.53×
Delaware2430.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joyfolie audience
BrandAffinityCategory
Kelly Osbourne12.8×Music & Radio
MSN4.63×News
Junji Ito37.14×Literature
Beetlejuice5.02×Movies & TV
Planet Fitness3.95×Sports
Jodie Foster15.42×Movies & TV
Rachel Weisz15.55×Movies & TV
Sienna Miller23.96×Movies & TV
Megamind13.55×Movies & TV
Children's clothing5.23×Fashion & Accessoires
Bachelor of Business Administration32.35×Business & Career
Do it yourself (DIY)2.85×Home & Garden
Taron Egerton15.7×Movies & TV
Google Flights4.18×Travel & Leisure
Pura Vida16.23×Fashion & Accessoires
Peter Dinklage10.93×Movies & TV
FabFitFun12.73×Shopping
Nordstrom2.77×Shopping
Etsy3.03×Fashion & Accessoires
Depop8.22×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joyfolie audience
TraitClusterScore
Design AffinityPREMIUM2.15
DIY MentalityTHRILL1.86
Luxury OrientationPREMIUM1.85
CreativityOPEN1.76
Pet OwnershipJOY1.43
PatriotismCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Joyfolie
CountryShare
United States94.0%
Canada2.5%
Netherlands0.9%

See Joyfolie audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Joyfolie have in United States?

Joyfolie has an estimated audience of 272,918 people in United States, concentrated in California and Texas.

What is the gender split and age of Joyfolie fans?

61.4% of Joyfolie fans are female, 38.6% are male, with an average age of 35.2 years.

Which brands do Joyfolie fans like most?

Joyfolie fans show strongest brand affinity for Kelly Osbourne (12.8×), MSN (4.63×), and Junji Ito (37.14×) over the country average.

Where do Joyfolie fans live in United States?

Joyfolie fans in United States are most concentrated in California (reach 21,320), Texas (reach 20,508), and Florida (reach 12,003). These three regions account for the largest share of the active audience.

What other brands do Joyfolie fans also like?

Beyond Joyfolie itself, the audience over-indexes on MSN (4.63×), Junji Ito (37.14×), Beetlejuice (5.02×), and Planet Fitness (3.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joyfolie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.