Rascasse Audience Intelligence

Joyfolie Audience in United States

A data profile of the people who buy, follow and care about Joyfolie in United States — modelled from more than twelve digital signal sources. Joyfolie has an estimated audience of 268,149 people in United States.

#22among Apparel in United States#1725among Website / Newspaper / Magazine in United States#719in Shopping

The average Joyfolie fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jodie Foster, Segway PT, Discount stores, with strongest over-indexing on Jodie Foster (20.66× the country average).

Demographically, the Joyfolie audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joyfolie fan in United States is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Jodie Foster.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joyfolie profile in United States.

Audience size
268K
in United States
Gender
61.4%♀
38.6% male
Age
35.2
average years
Country rank
#51135
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Joyfolie

61.4% are female, 38.6% are male, average age 35.2.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Joyfolie audience in United States
MetricValue
Female61.4%
Male38.6%
Average age35.2
Estimated audience size268,149
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Joyfolie audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3923%
40-4917%
50+10%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Joyfolie audience comes from United States.

Worldwide audience distribution share by country for Joyfolie
CountryShare
United States94.0%
Canada2.5%
Netherlands0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joyfolie audience in United States is strongest.

Fig. 05

Top regions by affinity

Joyfolie fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~8K1.94×
02Utah~5K1.93×
03Wyoming<1K1.73×
04Idaho~2K1.71×
05Montana~1K1.62×
06Tennessee~8K1.42×
07South Dakota<1K1.34×
08Alaska<1K1.34×
09Alabama~5K1.31×
10North Dakota<1K1.28×
11Oklahoma~4K1.26×
12West Virginia~2K1.24×
13Kansas~2K1.12×
14Arkansas~2K1.09×
15Nebraska~1K1.09×
16Kentucky~4K1.08×
17Arizona~6K1.01×
18Iowa~2K1.00×
19Oregon~3K0.99×
20Wisconsin~4K0.98×
21Mississippi~2K0.98×
22New Mexico~1K0.98×
23Washington~5K0.96×
24Indiana~5K0.95×
25Missouri~4K0.95×
26Minnesota~4K0.91×
27Maine<1K0.87×
28South Carolina~4K0.86×
29Virginia~6K0.85×
30Louisiana~3K0.85×
31New Hampshire<1K0.84×
32Hawaii<1K0.83×
33North Carolina~7K0.82×
34Rhode Island<1K0.82×
35Texas~20K0.81×
36Delaware<1K0.81×
37Georgia~7K0.80×
38Michigan~6K0.79×
39Nevada~2K0.77×
40Washington, District of Columbia<1K0.76×
41Ohio~6K0.73×
42Pennsylvania~7K0.71×
43Connecticut~2K0.70×
44California~20K0.68×
45Illinois~6K0.66×
46Florida~10K0.65×
47New Jersey~4K0.59×
48Maryland~3K0.59×
49Massachusetts~3K0.56×
50New York~8K0.52×
Fig. 06

Affinity by region

Affinity by region — Joyfolie, United States
0.52×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joyfolie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joyfolie audience
#·InterestCategoryAffinity×
01Segway PTCars & Mobility29.09×
02Jodie FosterMovies & TV20.66×
03Taron EgertonMovies & TV10.74×
04Kelly OsbourneMusic & Radio8.64×
05QVCMovies & TV5.85×
06Children's clothingFashion & Accessoires5.24×
07Discount storesShopping4.75×
08Diaper bagKids & Family4.06×
09GrouponInternet & Social Media3.75×
10Shopping mallsShopping3.45×
11IKEAHome & Garden2.95×
12Nordstrom rackFashion & Accessoires2.92×
13PinterestInternet & Social Media2.79×
14MarshallsFashion & Accessoires2.69×
15Mortgage loansBusiness & Career2.59×
16Organic foodFood & Beverages2.47×
17AirbnbTravel & Leisure2.46×
18Old NavyFashion & Accessoires2.37×
19Planet FitnessSports2.29×
20FurnitureHome & Garden2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joyfolie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joyfolie audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.98×
PatriotismCONSERVATISM1.92×
Convenience OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joyfolie audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.67×
Early Adopter MentalityPOWER0.75×
Need for SecurityCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joyfolie have in United States?

Joyfolie has an estimated audience of 268,149 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Joyfolie fans?

61.4% of Joyfolie fans are female, 38.6% are male, with an average age of 35.2 years.

03

Which brands do Joyfolie fans like most?

Joyfolie fans show strongest brand affinity for Jodie Foster (20.66×), Segway PT (29.09×), and Discount stores (4.75×) over the country average.

04

Where do Joyfolie fans live in United States?

Joyfolie fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Joyfolie fans also like?

Beyond Joyfolie itself, the audience over-indexes on Segway PT (29.09×), Discount stores (4.75×), Kelly Osbourne (8.64×), and Children's clothing (5.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Joyfolie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joyfolie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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