Rascasse Audience Intelligence

Justin Fields Audience in United States

A data profile of the people who buy, follow and care about Justin Fields in United States — modelled from more than twelve digital signal sources. Justin Fields has an estimated audience of 4,906,997 people in United States.

#97among American football in United States#750among Person in United States#586in Sports

The average Justin Fields fan in United States is 35.3 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, New York, California.

Top brand affinities include NFL, Aaron Rodgers, Russell Wilson, with strongest over-indexing on NFL (1.65× the country average).

Demographically, the Justin Fields audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Justin Fields fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Justin Fields profile in United States.

Audience size
4.9M
in United States
Gender
42.6%♀
57.4% male
Age
35.3
average years
Country rank
#6820
Person in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Justin Fields fans

42.6% are female, 57.4% are male, average age 35.3.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Justin Fields audience in United States
MetricValue
Female42.6%
Male57.4%
Average age35.3
Estimated audience size4,906,997
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Justin Fields audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

92.0%

of the worldwide Justin Fields audience comes from United States.

Worldwide audience distribution share by country for Justin Fields
CountryShare
United States92.0%
Canada2.7%
Mexico1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Justin Fields audience in United States is strongest.

Fig. 05

Top regions by affinity

Justin Fields fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~500K2.91×
02Ohio~300K1.86×
03New Jersey~200K1.62×
04Pennsylvania~200K1.51×
05Indiana~100K1.47×
06Wisconsin~100K1.36×
07New York~400K1.35×
08Kansas~50K1.32×
09Missouri~100K1.27×
10Georgia~200K1.25×
11Connecticut~60K1.24×
12Iowa~50K1.21×
13Michigan~100K1.08×
14Maryland~90K1.07×
15South Carolina~80K1.05×
16North Carolina~200K1.04×
17Washington, District of Columbia~10K1.01×
18Delaware~10K1.01×
19Minnesota~70K1.00×
20West Virginia~20K1.00×
21Massachusetts~90K0.98×
22South Dakota~10K0.97×
23Colorado~70K0.94×
24North Dakota~9K0.94×
25Florida~300K0.93×
26Nebraska~20K0.93×
27Tennessee~90K0.90×
28Rhode Island~10K0.89×
29Arizona~80K0.86×
30Mississippi~30K0.86×
31Kentucky~50K0.85×
32Louisiana~50K0.83×
33New Hampshire~20K0.81×
34Montana~10K0.80×
35Nevada~40K0.78×
36Maine~10K0.78×
37Texas~300K0.77×
38Alabama~50K0.75×
39Hawaii~20K0.74×
40Arkansas~30K0.73×
41Vermont~6K0.72×
42Washington~70K0.71×
43Oklahoma~40K0.70×
44New Mexico~20K0.70×
45Wyoming~5K0.69×
46California~400K0.66×
47Alaska~7K0.66×
48Idaho~20K0.64×
49Utah~30K0.63×
50Oregon~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Justin Fields, United States
0.59×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Justin Fields audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Justin Fields audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.86×
02Dak PrescottSports3.68×
03Aaron RodgersSports3.18×
04Luka DončićSports3.09×
05LSU Tigers footballSports2.84×
06San Francisco 49ersSports2.52×
07Thursday Night FootballSports2.47×
08Monday Night FootballSports2.21×
09Kansas City ChiefsSports1.98×
10Anime conventionLiterature1.90×
11Mixed martial artsSports1.81×
12NBA playoffsSports1.78×
13CBS SportsMovies & TV1.75×
14NFLSports1.65×
15ESPNMovies & TV1.58×
16Los Angeles LakersSports1.57×
17NBA FinalsSports1.56×
18Super BowlSports1.55×
19Golden State WarriorsSports1.55×
20PGA TourSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Justin Fields audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Justin Fields audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Career OrientationPOWER1.15×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Justin Fields audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.86×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Justin Fields have in United States?

Justin Fields has an estimated audience of 4,906,997 people in United States, concentrated in Illinois and New York.

02

What is the gender split and age of Justin Fields fans?

42.6% of Justin Fields fans are female, 57.4% are male, with an average age of 35.3 years.

03

Which brands do Justin Fields fans like most?

Justin Fields fans show strongest brand affinity for NFL (1.65×), Aaron Rodgers (3.18×), and Russell Wilson (3.86×) over the country average.

04

Where do Justin Fields fans live in United States?

Justin Fields fans in United States are most concentrated in Illinois (reach ~500K), New York (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Justin Fields fans also like?

Beyond Justin Fields itself, the audience over-indexes on Aaron Rodgers (3.18×), Russell Wilson (3.86×), ESPN (1.58×), and NBA playoffs (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Justin Fields audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Fields. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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