Justin Herbert Audience in United States

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Justin Herbert has an estimated audience of 5,333,447 people in United States. 43.8% are female, 56.2% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Grinch, Mathcore, Wok.

The average Justin Herbert fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Grinch, with strongest over-indexing on Goop (8.2× the country average). Demographically, the Justin Herbert audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Justin Herbert fans

Demographic split for Justin Herbert audience in United States
MetricValue
Female43.8%
Male56.2%
Average age36.3
Estimated audience size5,333,447

Audience persona

The typical Justin Herbert fan in United States is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Justin Herbert in United States
RegionReachAffinity
California827,9811.41×
Texas381,6370.83×
Florida289,8420.8×
New York268,0520.9×
Pennsylvania227,6621.27×
Illinois187,2881.05×
Ohio183,9361.12×
Oregon183,6093×
North Carolina152,9240.95×
Michigan151,9231.09×
New Jersey135,3041×
Virginia133,9251.03×
Georgia130,7830.8×
Arizona115,2151.06×
Maryland111,5571.22×
Washington111,1881.04×
Colorado105,4851.25×
Massachusetts104,5801×
Missouri101,9881.19×
Tennessee93,7040.88×
Indiana90,9780.93×
Minnesota89,6911.17×
Wisconsin82,6621.03×
South Carolina67,5520.84×
Kansas60,8691.45×
Louisiana59,9420.87×
Kentucky57,6630.86×
Nevada55,6071.08×
Connecticut49,8640.93×
Alabama49,6490.67×
Iowa46,6531.06×
Utah43,9500.92×
Oklahoma41,0540.69×
Arkansas32,0230.73×
Mississippi31,2620.71×
Idaho31,0101.16×
Nebraska25,9450.97×
New Mexico23,6380.88×
Hawaii21,9390.96×
West Virginia19,8750.8×
New Hampshire17,4610.83×
Washington, District of Columbia15,8940.99×
Montana15,0301.02×
Maine13,8530.73×
Rhode Island13,6750.81×
Delaware13,4540.91×
South Dakota11,7230.95×
North Dakota11,3991.04×
Alaska7,5230.66×
Wyoming6,5800.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Justin Herbert audience
BrandAffinityCategory
Goop8.2×Internet & Social Media
Governor of Michigan10.22×Politics & Society
Grinch5.51×Movies & TV
Mathcore10.12×Music & Radio
Wok7.83×Food & Beverages
Alaska2.01×Travel & Leisure
Hipster10.9×Politics & Society
Google Home6.68×Technology & Electronics
Justice2.93×Politics & Society
Harlow11.7×Travel & Leisure
No Escape (1994 film)11.22×Movies & TV
Vocal harmony4.42×Music & Radio
Graham Greene (actor)5.87×
Fairy godmother7.09×Literature
Hibachi7.23×Food & Beverages
Guitarist (magazine)9.86×Music & Radio
La Jolla7.93×Travel & Leisure
TV Fanatic8.17×Movies & TV
Historic site3.25×Arts & Culture
headspace7.04×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Justin Herbert audience
TraitClusterScore
Risk AppetiteTHRILL1.19
ExtroversionTHRILL1.17
Sports ActivityPOWER1.05
Early Adopter MentalityPOWER1.04
Luxury OrientationPREMIUM1.04
Healthy LifestyleBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Justin Herbert
CountryShare
United States80.7%
Canada4.3%
United Kingdom1.9%

See Justin Herbert audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Justin Herbert have in United States?

Justin Herbert has an estimated audience of 5,333,447 people in United States, concentrated in California and Texas.

What is the gender split and age of Justin Herbert fans?

43.8% of Justin Herbert fans are female, 56.2% are male, with an average age of 36.3 years.

Which brands do Justin Herbert fans like most?

Justin Herbert fans show strongest brand affinity for Goop (8.2×), Governor of Michigan (10.22×), and Grinch (5.51×) over the country average.

Where do Justin Herbert fans live in United States?

Justin Herbert fans in United States are most concentrated in California (reach 827,981), Texas (reach 381,637), and Florida (reach 289,842). These three regions account for the largest share of the active audience.

What other brands do Justin Herbert fans also like?

Beyond Justin Herbert itself, the audience over-indexes on Governor of Michigan (10.22×), Grinch (5.51×), Mathcore (10.12×), and Wok (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Herbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.