Rascasse Audience Intelligence

Justin Herbert Audience in United States

A data profile of the people who buy, follow and care about Justin Herbert in United States — modelled from more than twelve digital signal sources. Justin Herbert has an estimated audience of 5,488,070 people in United States.

#83among American football in United States#599among Person in United States#527in Sports

The average Justin Herbert fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Aaron Rodgers, Buffalo Bills, with strongest over-indexing on Superman (1.91× the country average).

Demographically, the Justin Herbert audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Justin Herbert fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Justin Herbert profile in United States.

Audience size
5.5M
in United States
Gender
32.6%♀
67.4% male
Age
36.9
average years
Country rank
#6153
Person in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Justin Herbert fans

32.6% are female, 67.4% are male, average age 36.9.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Justin Herbert audience in United States
MetricValue
Female32.6%
Male67.4%
Average age36.9
Estimated audience size5,488,070
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Justin Herbert audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

78.7%

of the worldwide Justin Herbert audience comes from United States.

Worldwide audience distribution share by country for Justin Herbert
CountryShare
United States78.7%
Canada4.5%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Justin Herbert audience in United States is strongest.

Fig. 05

Top regions by affinity

Justin Herbert fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K2.65×
02California~800K1.42×
03Kansas~50K1.27×
04Pennsylvania~200K1.26×
05Colorado~100K1.26×
06Idaho~30K1.18×
07Massachusetts~100K1.17×
08Nevada~60K1.13×
09North Dakota~10K1.11×
10Maryland~100K1.09×
11Missouri~90K1.09×
12Minnesota~80K1.08×
13Montana~20K1.08×
14Arizona~100K1.06×
15Hawaii~20K1.06×
16New Jersey~100K1.04×
17Iowa~50K1.04×
18South Dakota~10K1.03×
19Washington~100K1.02×
20Rhode Island~20K1.02×
21Utah~50K1.01×
22Washington, District of Columbia~20K1.01×
23Illinois~200K1.00×
24Virginia~100K1.00×
25Delaware~10K1.00×
26Connecticut~50K0.99×
27Nebraska~30K0.99×
28Ohio~200K0.98×
29Michigan~100K0.97×
30Wisconsin~80K0.97×
31New Hampshire~20K0.93×
32North Carolina~100K0.92×
33New York~300K0.91×
34Indiana~90K0.91×
35New Mexico~20K0.90×
36Wyoming~7K0.90×
37Texas~400K0.85×
38South Carolina~70K0.85×
39Louisiana~60K0.85×
40Kentucky~60K0.85×
41Tennessee~90K0.84×
42Maine~20K0.82×
43Florida~300K0.80×
44West Virginia~20K0.80×
45Georgia~100K0.78×
46Arkansas~30K0.77×
47Alaska~9K0.75×
48Mississippi~30K0.74×
49Oklahoma~40K0.73×
50Alabama~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Justin Herbert, United States
0.67×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Justin Herbert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Justin Herbert audience
#·InterestCategoryAffinity×
01Dak PrescottSports5.40×
02Russell WilsonSports5.32×
03Aaron RodgersSports4.88×
04Los Angeles RamsSports4.32×
05New York JetsSports4.10×
06Indianapolis ColtsSports4.06×
07Tampa Bay BuccaneersSports3.92×
08Cincinnati BengalsSports3.81×
09Miami DolphinsSports3.68×
10Detroit LionsSports3.62×
11Minnesota VikingsSports3.61×
12New York GiantsSports3.58×
13Buffalo BillsSports3.46×
14Denver BroncosSports3.45×
15Seattle SeahawksSports3.38×
16Pittsburgh SteelersSports3.22×
17Cleveland BrownsSports3.20×
18Green Bay PackersSports3.07×
19SupermanMovies & TV1.91×
20FIFA World CupSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Justin Herbert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Justin Herbert audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Career OrientationPOWER1.22×
Risk AppetiteTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Justin Herbert audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
MindfulnessBALANCE0.80×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Justin Herbert have in United States?

Justin Herbert has an estimated audience of 5,488,070 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Justin Herbert fans?

32.6% of Justin Herbert fans are female, 67.4% are male, with an average age of 36.9 years.

03

Which brands do Justin Herbert fans like most?

Justin Herbert fans show strongest brand affinity for Superman (1.91×), Aaron Rodgers (4.88×), and Buffalo Bills (3.46×) over the country average.

04

Where do Justin Herbert fans live in United States?

Justin Herbert fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Justin Herbert fans also like?

Beyond Justin Herbert itself, the audience over-indexes on Aaron Rodgers (4.88×), Buffalo Bills (3.46×), Detroit Lions (3.62×), and Los Angeles Rams (4.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Justin Herbert audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Herbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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