Katy, Texas Audience in United States

Katy, Texas logo

Katy, Texas has an estimated audience of 2,012,200 people in United States. 60.9% are female, 39.1% are male, average age 41.9. Top regions: Texas, California, Florida. Top brand affinities: CarGurus, Capital One, Google Maps, AccuWeather, Circle K.

The average Katy, Texas fan in United States is 41.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (24.11× the country average). Demographically, the Katy, Texas audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Katy, Texas fans

Demographic split for Katy, Texas audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.9
Estimated audience size2,012,200

Audience persona

The typical Katy, Texas fan in United States is more female, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Katy, Texas in United States
RegionReachAffinity
Texas965,2555.58×
California206,7950.93×
Florida147,5351.08×
Louisiana83,7873.23×
New York78,5970.7×
Illinois62,2610.93×
Georgia57,3790.93×
Oklahoma50,9692.28×
Arizona43,8711.07×
North Carolina43,6670.72×
Ohio43,3500.7×
Pennsylvania39,4740.58×
Virginia37,7780.77×
Tennessee36,5790.91×
Michigan36,1010.69×
Colorado35,3211.11×
New Jersey35,1770.69×
Alabama33,4801.19×
Washington33,2280.82×
Missouri30,9050.95×
Indiana28,1360.77×
Arkansas27,2611.64×
Mississippi26,5941.6×
Massachusetts26,2850.66×
Maryland24,4810.71×
Wisconsin21,7850.72×
Kansas19,7251.24×
South Carolina19,6820.65×
Minnesota19,4640.68×
New Mexico19,0651.89×
Oregon18,7170.81×
Nevada18,2620.94×
Utah17,4080.97×
Kentucky16,4200.65×
Iowa13,6630.82×
Connecticut12,3330.61×
Nebraska9,2310.91×
Idaho8,0490.8×
Hawaii6,0070.69×
Washington, District of Columbia4,4560.74×
New Hampshire4,3090.54×
Montana4,1710.75×
West Virginia3,9220.42×
Alaska3,8060.88×
Maine3,5520.49×
Rhode Island3,3380.52×
North Dakota2,8690.69×
Delaware2,7950.5×
South Dakota2,7130.58×
Wyoming2,5120.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Katy, Texas audience
BrandAffinityCategory
CarGurus24.11×Cars & Mobility
Capital One12.5×Business & Career
Google Maps12.07×Internet & Social Media
AccuWeather14.45×Home & Garden
Circle K15.59×Shopping
Kendra Scott20.27×Fashion & Accessoires
Jeff Bezos21.45×Business & Career
Khan Academy14.3×Business & Career
Aaron Rodgers10.01×Sports
Indeed.com6.37×Business & Career
Matthew McConaughey13.08×Movies & TV
Beetlejuice6.86×Movies & TV
Enterprise Rent-A-Car8.45×Cars & Mobility
Bruce Willis9.98×Movies & TV
DeviantArt9.55×Internet & Social Media
ICloud11.12×Technology & Electronics
Karen Gillan22.03×Movies & TV
Jared Leto14.3×Movies & TV
Diane Keaton7×Movies & TV
Kevin James15.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Katy, Texas audience
TraitClusterScore
Risk AppetiteTHRILL2.21
Luxury OrientationPREMIUM1.74
ExtroversionTHRILL1.4
Price SensitivityPREMIUM1.29
IndulgenceJOY1.18
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Katy, Texas
CountryShare
United States93.7%
Canada1.4%
Brazil0.8%

See Katy, Texas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Katy, Texas have in United States?

Katy, Texas has an estimated audience of 2,012,200 people in United States, concentrated in Texas and California.

What is the gender split and age of Katy, Texas fans?

60.9% of Katy, Texas fans are female, 39.1% are male, with an average age of 41.9 years.

Which brands do Katy, Texas fans like most?

Katy, Texas fans show strongest brand affinity for CarGurus (24.11×), Capital One (12.5×), and Google Maps (12.07×) over the country average.

Where do Katy, Texas fans live in United States?

Katy, Texas fans in United States are most concentrated in Texas (reach 965,255), California (reach 206,795), and Florida (reach 147,535). These three regions account for the largest share of the active audience.

What other brands do Katy, Texas fans also like?

Beyond Katy, Texas itself, the audience over-indexes on Capital One (12.5×), Google Maps (12.07×), AccuWeather (14.45×), and Circle K (15.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Katy, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.