Rascasse Audience Intelligence

Katy, Texas Audience in United States

A data profile of the people who buy, follow and care about Katy, Texas in United States — modelled from more than twelve digital signal sources. Katy, Texas has an estimated audience of 2,012,200 people in United States.

#36among Department store in United States#1106among POI in United States#1107in Travel & Leisure

The average Katy, Texas fan in United States is 41.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Anna Faris, Michael Rooker, Houston Rockets, with strongest over-indexing on Anna Faris (10.52× the country average).

Demographically, the Katy, Texas audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Katy, Texas fan in United States is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Anna Faris.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Katy, Texas profile in United States.

Audience size
2M
in United States
Gender
60.9%♀
39.1% male
Age
41.9
average years
Country rank
#14161
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Katy, Texas fans

60.9% are female, 39.1% are male, average age 41.9.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Katy, Texas audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.9
Estimated audience size2,012,200
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Katy, Texas audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3925%
40-4926%
50+20%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Katy, Texas audience comes from United States.

Worldwide audience distribution share by country for Katy, Texas
CountryShare
United States93.7%
Canada1.4%
Brazil0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Katy, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

Katy, Texas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M5.64×
02Louisiana~80K3.09×
03Oklahoma~50K2.06×
04New Mexico~20K1.73×
05Mississippi~30K1.59×
06Arkansas~30K1.56×
07Kansas~20K1.17×
08Alabama~30K1.14×
09Colorado~30K1.07×
10Arizona~40K1.04×
11Florida~100K1.01×
12Alaska~4K0.98×
13Utah~20K0.97×
14Wyoming~3K0.97×
15Missouri~30K0.95×
16Nevada~20K0.94×
17Nebraska~9K0.92×
18Georgia~60K0.91×
19Illinois~60K0.88×
20Tennessee~40K0.88×
21Iowa~10K0.87×
22Montana~5K0.87×
23North Dakota~4K0.87×
24Idaho~9K0.86×
25California~200K0.85×
26Washington, District of Columbia~5K0.83×
27Washington~30K0.82×
28South Dakota~4K0.82×
29Oregon~20K0.80×
30Hawaii~7K0.80×
31Virginia~40K0.78×
32Indiana~30K0.77×
33Wisconsin~20K0.77×
34Rhode Island~5K0.74×
35Delaware~4K0.74×
36Ohio~40K0.72×
37Maryland~20K0.72×
38New Hampshire~6K0.72×
39Maine~5K0.71×
40North Carolina~40K0.70×
41Minnesota~20K0.70×
42Kentucky~20K0.70×
43Michigan~40K0.69×
44New Jersey~40K0.69×
45Connecticut~10K0.69×
46West Virginia~6K0.69×
47South Carolina~20K0.68×
48New York~80K0.67×
49Massachusetts~30K0.66×
50Pennsylvania~40K0.59×
Fig. 06

Affinity by region

Affinity by region — Katy, Texas, United States
0.59×1.00×5.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Katy, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Katy, Texas audience
#·InterestCategoryAffinity×
01Michael RookerMovies & TV18.34×
02Anna FarisMovies & TV10.52×
03Houston RocketsSports4.66×
04Houston TexansSports4.27×
05QVCMovies & TV4.12×
06WhataburgerFood & Beverages3.00×
07Discount storesShopping2.91×
08CarGurusCars & Mobility2.61×
09FedExBusiness & Career2.52×
10Mortgage loansBusiness & Career2.41×
11United AirlinesTravel & Leisure2.24×
12Shopping mallsShopping2.21×
13Pizza HutFood & Beverages2.16×
14SubwayFood & Beverages2.05×
15PinterestInternet & Social Media1.88×
16McDonald'sFood & Beverages1.77×
17Hobby LobbyHome & Garden1.76×
18FurnitureHome & Garden1.68×
19HappinessHealth1.60×
20NatureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Katy, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Katy, Texas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
Price SensitivityPREMIUM1.56×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Katy, Texas audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.83×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Katy, Texas have in United States?

Katy, Texas has an estimated audience of 2,012,200 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Katy, Texas fans?

60.9% of Katy, Texas fans are female, 39.1% are male, with an average age of 41.9 years.

03

Which brands do Katy, Texas fans like most?

Katy, Texas fans show strongest brand affinity for Anna Faris (10.52×), Michael Rooker (18.34×), and Houston Rockets (4.66×) over the country average.

04

Where do Katy, Texas fans live in United States?

Katy, Texas fans in United States are most concentrated in Texas (reach ~1M), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Katy, Texas fans also like?

Beyond Katy, Texas itself, the audience over-indexes on Michael Rooker (18.34×), Houston Rockets (4.66×), Discount stores (2.91×), and QVC (4.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Katy, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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