Kelly Services Audience in United States

Kelly Services logo

Kelly Services has an estimated audience of 1,112,572 people in United States. 71.2% are female, 28.8% are male, average age 41.8. Top regions: Florida, Texas, California. Top brand affinities: JTV (Indonesia), Overboard (film), WSVN, Tuscany, War on Terror.

The average Kelly Services fan in United States is 41.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include JTV (Indonesia), Overboard (film), WSVN, with strongest over-indexing on JTV (Indonesia) (1.62× the country average). Demographically, the Kelly Services audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Kelly Services fans

Demographic split for Kelly Services audience in United States
MetricValue
Female71.2%
Male28.8%
Average age41.8
Estimated audience size1,112,572

Audience persona

The typical Kelly Services fan in United States is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Kelly Services in United States
RegionReachAffinity
Florida130,2721.73×
Texas119,5871.25×
California81,5590.67×
Georgia62,2501.82×
North Carolina57,9241.73×
Michigan54,2021.86×
South Carolina51,7303.09×
Illinois42,0311.13×
Tennessee39,2761.76×
Ohio38,2371.12×
New York38,1860.61×
Alabama36,3672.34×
Indiana35,8321.76×
Pennsylvania32,2280.86×
Mississippi30,1723.29×
Kentucky27,4711.97×
New Jersey24,0300.85×
Virginia23,1230.85×
Missouri21,9381.22×
Louisiana17,8241.24×
Maryland17,6450.92×
Arizona15,7300.69×
Wisconsin13,3600.8×
Massachusetts13,3170.61×
Washington12,5520.56×
Minnesota12,2320.77×
Oklahoma9,7350.79×
Arkansas9,5701.04×
Connecticut9,4720.85×
Colorado8,9400.51×
Utah7,7430.78×
Oregon7,6580.6×
Iowa6,4990.71×
New Mexico6,3421.14×
Nevada6,0670.56×
Kansas5,0180.57×
West Virginia3,7500.72×
Idaho2,9430.53×
Delaware2,9300.95×
Nebraska2,8820.52×
New Hampshire2,1580.49×
Rhode Island1,9020.54×
North Dakota1,7660.77×
Maine1,7190.43×
Hawaii1,7060.36×
Washington, District of Columbia1,7000.51×
Montana1,3230.43×
South Dakota1,2540.49×
Vermont7980.41×
Alaska7780.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kelly Services audience
BrandAffinityCategory
JTV (Indonesia)1.62×
Overboard (film)2.17×Movies & TV
WSVN1.79×Movies & TV
Tuscany1.5×Travel & Leisure
War on Terror1.59×Politics & Society
Ohio State Buckeyes women's basketball1.92×Sports
Overtone1.52×Beauty & Wellness
International University of Business Agriculture and Technology1.56×Business & Career
Finding Your Roots1.62×Movies & TV
Shahid Kapoor1.71×Movies & TV
Cadillac Ranch1.58×Cars & Mobility
Cayo Coco4.94×Travel & Leisure
Ural Mountains1.6×Travel & Leisure
E-box1.54×Health
Pat's King of Steaks1.75×
Bus Driver (video game)1.79×Games
CAD/CAM dentistry1.51×Health
Jebel Ali Free Zone4.06×Business & Career
Cagayan2.05×Travel & Leisure
Glucose Buddy1.91×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kelly Services audience
TraitClusterScore
Career OrientationPOWER3.38
Family OrientationCONSERVATISM1.88
Urban LifestyleOPEN1.45
Need for SecurityCONSERVATISM1.36
Price SensitivityPREMIUM1.36
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Kelly Services
CountryShare
United States95.9%
Mexico2.0%
Germany1.2%

See Kelly Services audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Kelly Services have in United States?

Kelly Services has an estimated audience of 1,112,572 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Kelly Services fans?

71.2% of Kelly Services fans are female, 28.8% are male, with an average age of 41.8 years.

Which brands do Kelly Services fans like most?

Kelly Services fans show strongest brand affinity for JTV (Indonesia) (1.62×), Overboard (film) (2.17×), and WSVN (1.79×) over the country average.

Where do Kelly Services fans live in United States?

Kelly Services fans in United States are most concentrated in Florida (reach 130,272), Texas (reach 119,587), and California (reach 81,559). These three regions account for the largest share of the active audience.

What other brands do Kelly Services fans also like?

Beyond Kelly Services itself, the audience over-indexes on Overboard (film) (2.17×), WSVN (1.79×), Tuscany (1.5×), and War on Terror (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.