Rascasse Audience Intelligence

Kelly Services Target Market in United States

A data profile of the people who buy, follow and care about Kelly Services in United States — modelled from more than twelve digital signal sources. Kelly Services has an estimated audience of 1,029,280 people in United States.

#2366among Brand in United States#1531in Business & Career

The average Kelly Services fan in United States is 41.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Employment agency, Employment website, FedEx, with strongest over-indexing on Employment agency (21.03× the country average).

Demographically, the Kelly Services audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kelly Services fan in United States is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Employment agency.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kelly Services profile in United States.

Audience size
1M
in United States
Gender
71.2%♀
28.8% male
Age
41.8
average years
Country rank
#23221
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kelly Services

71.2% are female, 28.8% are male, average age 41.8.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Kelly Services audience in United States
MetricValue
Female71.2%
Male28.8%
Average age41.8
Estimated audience size1,029,280
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Kelly Services audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3923%
40-4929%
50+19%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Kelly Services audience comes from United States.

Worldwide audience distribution share by country for Kelly Services
CountryShare
United States95.4%
Mexico2.3%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kelly Services audience in United States is strongest.

Fig. 05

Top regions by affinity

Kelly Services customers by region in United States
#RegionReachAffinity×
01Mississippi~30K3.47×
02South Carolina~50K3.05×
03Alabama~40K2.34×
04Kentucky~30K2.15×
05Tennessee~40K1.86×
06Georgia~60K1.76×
07Michigan~50K1.76×
08North Carolina~60K1.72×
09Indiana~30K1.68×
10Florida~100K1.61×
11New Mexico~8K1.38×
12Missouri~20K1.30×
13Louisiana~20K1.30×
14Texas~100K1.11×
15Ohio~40K1.11×
16Illinois~40K1.08×
17Arkansas~9K1.00×
18Delaware~3K1.00×
19North Dakota~2K0.95×
20Connecticut~10K0.90×
21Maryland~20K0.89×
22Pennsylvania~30K0.83×
23Virginia~20K0.83×
24Wisconsin~10K0.80×
25Minnesota~10K0.79×
26Arizona~20K0.78×
27New Jersey~20K0.77×
28Utah~7K0.75×
29Oklahoma~9K0.74×
30West Virginia~4K0.74×
31Iowa~6K0.68×
32Wyoming~1K0.68×
33Kansas~6K0.66×
34California~80K0.62×
35Rhode Island~2K0.60×
36Oregon~7K0.59×
37Massachusetts~10K0.57×
38South Dakota~1K0.57×
39Washington~10K0.56×
40New York~30K0.55×
41Nevada~6K0.55×
42Idaho~3K0.55×
43Montana~2K0.55×
44Alaska~1K0.55×
45Nebraska~3K0.54×
46Washington, District of Columbia~2K0.54×
47New Hampshire~2K0.53×
48Colorado~9K0.50×
49Maine~2K0.49×
50Hawaii~2K0.45×
Fig. 06

Affinity by region

Affinity by region — Kelly Services, United States
0.45×1.00×3.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kelly Services audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kelly Services audience
#·InterestCategoryAffinity×
01Employment agencyBusiness & Career21.03×
02Employment websiteBusiness & Career9.87×
03Career developmentBusiness & Career6.56×
04LinkedInInternet & Social Media6.42×
05FedExBusiness & Career5.64×
06Online bankingBusiness & Career5.58×
07LotteryGames5.18×
08Weather forecastingHome & Garden4.15×
09Sustainable energyHome & Garden4.14×
10QVCMovies & TV4.09×
11Vehicle insuranceCars & Mobility3.91×
12Renewable energyBusiness & Career3.88×
13Mortgage loansBusiness & Career3.85×
14Discount storesShopping3.84×
15Pizza HutFood & Beverages2.93×
16Shopping mallsShopping2.80×
17SubwayFood & Beverages2.68×
18McDonald'sFood & Beverages2.66×
19PinterestInternet & Social Media2.28×
20AirbnbTravel & Leisure2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kelly Services audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kelly Services audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.58×
Family OrientationCONSERVATISM4.56×
Convenience OrientationPREMIUM2.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kelly Services audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
Risk AppetiteTHRILL0.64×
Pet OwnershipJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kelly Services's target market in United States?

Kelly Services's target market in United States covers an estimated 1,029,280 people, concentrated in Florida and Texas.

02

What is the gender split and age of Kelly Services customers?

71.2% of the Kelly Services audience are female, 28.8% are male, with an average age of 41.8 years.

03

Which brands do Kelly Services fans like most?

Kelly Services fans show strongest brand affinity for Employment agency (21.03×), Employment website (9.87×), and FedEx (5.64×) over the country average.

04

Where do Kelly Services fans live in United States?

Kelly Services fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~100K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kelly Services fans also like?

Beyond Kelly Services itself, the audience over-indexes on Employment website (9.87×), FedEx (5.64×), Career development (6.56×), and Mortgage loans (3.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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