Rascasse Audience Intelligence

Kemba Walker Audience in United States

A data profile of the people who buy, follow and care about Kemba Walker in United States — modelled from more than twelve digital signal sources. Kemba Walker has an estimated audience of 348,126 people in United States.

#642among Basketball in United States#11131among Person in United States#4450in Sports

The average Kemba Walker fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Tim Duncan, Tobias Harris, Reggie Jackson, with strongest over-indexing on Tim Duncan (580.61× the country average).

Demographically, the Kemba Walker audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kemba Walker fan in United States is more male, around 30.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Tim Duncan.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kemba Walker profile in United States.

Audience size
348K
in United States
Gender
35.1%♀
64.9% male
Age
30.2
average years
Country rank
#44751
Person in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kemba Walker fans

35.1% are female, 64.9% are male, average age 30.2.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Kemba Walker audience in United States
MetricValue
Female35.1%
Male64.9%
Average age30.2
Estimated audience size348,126
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Kemba Walker audience in United States
Age bracketShare%
16-1939%
20-2929%
30-3918%
40-498%
50+6%
Fig. 04

Worldwide distribution

68.2%

of the worldwide Kemba Walker audience comes from United States.

Worldwide audience distribution share by country for Kemba Walker
CountryShare
United States68.2%
Canada4.9%
Spain4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kemba Walker audience in United States is strongest.

Fig. 05

Top regions by affinity

Kemba Walker fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~10K2.95×
02North Carolina~30K2.50×
03Massachusetts~10K1.84×
04New York~30K1.55×
05South Carolina~8K1.53×
06Rhode Island~1K1.37×
07New Hampshire~2K1.27×
08New Jersey~10K1.23×
09Maryland~7K1.20×
10Washington, District of Columbia~1K1.19×
11Georgia~10K1.17×
12Maine~1K1.10×
13Kentucky~5K1.09×
14Delaware<1K1.08×
15Alabama~5K1.06×
16Illinois~10K1.04×
17Indiana~6K0.99×
18Pennsylvania~10K0.98×
19Louisiana~4K0.98×
20Mississippi~3K0.98×
21Virginia~8K0.95×
22Florida~20K0.94×
23Ohio~10K0.94×
24Vermont<1K0.92×
25Tennessee~6K0.91×
26Texas~30K0.90×
27Michigan~8K0.90×
28Oklahoma~3K0.89×
29California~30K0.88×
30Arizona~6K0.88×
31Wisconsin~4K0.88×
32Arkansas~2K0.87×
33Nevada~3K0.86×
34West Virginia~1K0.86×
35Alaska<1K0.85×
36Minnesota~4K0.84×
37Hawaii~1K0.84×
38North Dakota<1K0.84×
39Missouri~4K0.81×
40South Dakota<1K0.79×
41Iowa~2K0.76×
42Nebraska~1K0.74×
43Oregon~3K0.73×
44Kansas~2K0.73×
45Montana<1K0.72×
46Washington~5K0.69×
47Colorado~4K0.69×
48Utah~2K0.67×
49New Mexico~1K0.64×
50Idaho~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Kemba Walker, United States
0.64×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kemba Walker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kemba Walker audience
#·InterestCategoryAffinity×
01Tim DuncanSports580.61×
02Reggie JacksonSports256.24×
03Gordon HaywardSports198.54×
04Tobias HarrisSports186.51×
05Bill RussellSports122.48×
06Kevin LoveSports119.61×
07Dwight HowardSports94.47×
08Erin AndrewsSports87.13×
09Zach LaVineSports78.57×
10Paul GeorgeSports77.03×
11Slam Dunk ContestSports62.41×
12Kawhi LeonardSports59.84×
13StubHubTravel & Leisure55.56×
14Damian LillardSports51.13×
15Dirk NowitzkiSports49.78×
16Jrue HolidaySports39.36×
17DeMar DeRozanSports35.36×
18Carmelo AnthonySports14.32×
19Charlotte HornetsSports14.27×
20Giannis AntetokounmpoSports9.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kemba Walker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kemba Walker audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.46×
IndulgenceJOY1.42×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kemba Walker audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
MindfulnessBALANCE0.59×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kemba Walker have in United States?

Kemba Walker has an estimated audience of 348,126 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kemba Walker fans?

35.1% of Kemba Walker fans are female, 64.9% are male, with an average age of 30.2 years.

03

Which brands do Kemba Walker fans like most?

Kemba Walker fans show strongest brand affinity for Tim Duncan (580.61×), Tobias Harris (186.51×), and Reggie Jackson (256.24×) over the country average.

04

Where do Kemba Walker fans live in United States?

Kemba Walker fans in United States are most concentrated in California (reach ~30K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kemba Walker fans also like?

Beyond Kemba Walker itself, the audience over-indexes on Tobias Harris (186.51×), Reggie Jackson (256.24×), StubHub (55.56×), and Paul George (77.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kemba Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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