Kemba Walker Audience in United States
Kemba Walker has an estimated audience of 334,429 people in United States. 35.1% are female, 64.9% are male, average age 30.2. Top regions: California, New York, Texas. Top brand affinities: Alaska, Com2uS, Graham Greene, Surf kayaking, Chili con carne.
The average Kemba Walker fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Com2uS, Graham Greene, with strongest over-indexing on Alaska (8.13× the country average). Demographically, the Kemba Walker audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Kemba Walker fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 30.2 |
| Estimated audience size | 334,429 |
Audience persona
The typical Kemba Walker fan in United States is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,725 | 0.97× |
| New York | 29,390 | 1.57× |
| Texas | 26,721 | 0.93× |
| North Carolina | 23,076 | 2.29× |
| Florida | 22,338 | 0.99× |
| Massachusetts | 13,208 | 2× |
| Illinois | 12,699 | 1.14× |
| Georgia | 12,550 | 1.22× |
| Pennsylvania | 11,261 | 1× |
| New Jersey | 10,495 | 1.23× |
| Ohio | 9,922 | 0.96× |
| Connecticut | 9,664 | 2.88× |
| Virginia | 7,972 | 0.98× |
| Michigan | 7,751 | 0.89× |
| South Carolina | 7,480 | 1.49× |
| Maryland | 6,961 | 1.21× |
| Arizona | 6,500 | 0.95× |
| Indiana | 6,162 | 1.01× |
| Tennessee | 6,138 | 0.92× |
| Alabama | 5,202 | 1.11× |
| Kentucky | 4,723 | 1.13× |
| Washington | 4,648 | 0.69× |
| Wisconsin | 4,368 | 0.87× |
| Missouri | 4,320 | 0.8× |
| Louisiana | 4,198 | 0.97× |
| Minnesota | 3,962 | 0.83× |
| Colorado | 3,626 | 0.69× |
| Oklahoma | 3,282 | 0.88× |
| Nevada | 2,830 | 0.88× |
| Oregon | 2,675 | 0.7× |
| Mississippi | 2,651 | 0.96× |
| Arkansas | 2,298 | 0.83× |
| Iowa | 1,965 | 0.71× |
| Utah | 1,872 | 0.63× |
| New Hampshire | 1,814 | 1.38× |
| Kansas | 1,688 | 0.64× |
| Rhode Island | 1,522 | 1.43× |
| Maine | 1,339 | 1.12× |
| Washington, District of Columbia | 1,197 | 1.19× |
| Hawaii | 1,179 | 0.82× |
| West Virginia | 1,140 | 0.73× |
| Nebraska | 1,105 | 0.66× |
| Delaware | 1,004 | 1.09× |
| New Mexico | 826 | 0.49× |
| Idaho | 774 | 0.46× |
| Alaska | 516 | 0.72× |
| Vermont | 492 | 0.84× |
| North Dakota | 482 | 0.7× |
| Montana | 445 | 0.48× |
| South Dakota | 444 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 8.13× | Travel & Leisure |
| Com2uS | 144.6× | Games |
| Graham Greene | 12.63× | Literature |
| Surf kayaking | 26.12× | Sports |
| Chili con carne | 12.74× | Food & Beverages |
| Cardio Kickboxing | 50.31× | Sports |
| Nick Jr. (Australia) | 11.9× | Kids & Family |
| Elsword | 20× | Games |
| Minnesota | 2.07× | Travel & Leisure |
| Home construction | 1.64× | Home & Garden |
| Pat's King of Steaks | 18.79× | |
| Combat sport | 1.74× | Sports |
| Finding Your Roots | 11.29× | Movies & TV |
| Consequence (rapper) | 5.8× | Music & Radio |
| Sinaloa | 3.2× | Travel & Leisure |
| Litter box | 1.78× | Pets & Animals |
| Huang Jingyu | 68.63× | Movies & TV |
| Pro-Ject | 3.18× | Music & Radio |
| JDSU | 2.35× | Business & Career |
| Arnold Palmer | 4.35× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.92 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Risk Appetite | THRILL | 1.28 |
| Social Media Usage | JOY | 1.25 |
| Luxury Orientation | PREMIUM | 1.22 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.8% |
| Spain | 4.8% |
| Canada | 4.8% |
See Kemba Walker audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Kemba Walker have in United States?
Kemba Walker has an estimated audience of 334,429 people in United States, concentrated in California and New York.
What is the gender split and age of Kemba Walker fans?
35.1% of Kemba Walker fans are female, 64.9% are male, with an average age of 30.2 years.
Which brands do Kemba Walker fans like most?
Kemba Walker fans show strongest brand affinity for Alaska (8.13×), Com2uS (144.6×), and Graham Greene (12.63×) over the country average.
Where do Kemba Walker fans live in United States?
Kemba Walker fans in United States are most concentrated in California (reach 35,725), New York (reach 29,390), and Texas (reach 26,721). These three regions account for the largest share of the active audience.
What other brands do Kemba Walker fans also like?
Beyond Kemba Walker itself, the audience over-indexes on Com2uS (144.6×), Graham Greene (12.63×), Surf kayaking (26.12×), and Chili con carne (12.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kemba Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.