Rascasse Audience Intelligence

Kenyon Martin Audience in United States

A data profile of the people who buy, follow and care about Kenyon Martin in United States — modelled from more than twelve digital signal sources. Kenyon Martin has an estimated audience of 526,555 people in United States.

#498among Basketball in United States#8596among Person in United States#3439in Sports

The average Kenyon Martin fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fried pickle, McDonald's, Sneaker collecting, with strongest over-indexing on Fried pickle (84.88× the country average).

Demographically, the Kenyon Martin audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kenyon Martin fan in United States is more male, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Fried pickle.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kenyon Martin profile in United States.

Audience size
527K
in United States
Gender
8.0%♀
92.0% male
Age
36.9
average years
Country rank
#35559
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kenyon Martin fans

8.0% are female, 92.0% are male, average age 36.9.

Fig. 02

Gender split

8.0%
Female
92.0%
Male
Demographic split for Kenyon Martin audience in United States
MetricValue
Female8.0%
Male92.0%
Average age36.9
Estimated audience size526,555
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Kenyon Martin audience in United States
Age bracketShare%
16-1915%
20-2929%
30-3928%
40-4920%
50+9%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Kenyon Martin audience comes from United States.

Worldwide audience distribution share by country for Kenyon Martin
CountryShare
United States97.4%
Germany1.4%
Italy1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kenyon Martin audience in United States is strongest.

Fig. 05

Top regions by affinity

Kenyon Martin fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K2.17×
02Louisiana~10K1.74×
03Georgia~30K1.72×
04Mississippi~8K1.61×
05Ohio~30K1.60×
06Michigan~20K1.57×
07Washington, District of Columbia~3K1.52×
08Delaware~2K1.45×
09North Carolina~20K1.38×
10New Jersey~20K1.38×
11Texas~70K1.32×
12New York~40K1.32×
13South Carolina~10K1.32×
14Virginia~20K1.27×
15Alabama~10K1.22×
16Illinois~20K1.18×
17Tennessee~10K1.17×
18Pennsylvania~20K1.15×
19Kentucky~8K1.15×
20Nevada~6K1.13×
21Connecticut~6K1.07×
22Indiana~10K1.06×
23California~70K1.05×
24Arkansas~5K1.05×
25Florida~40K0.99×
26Oklahoma~6K0.96×
27Missouri~9K0.94×
28Colorado~9K0.94×
29Massachusetts~10K0.89×
30Rhode Island~2K0.89×
31Hawaii~2K0.87×
32Arizona~10K0.82×
33Wisconsin~7K0.81×
34West Virginia~2K0.81×
35Alaska<1K0.81×
36New Hampshire~2K0.80×
37North Dakota<1K0.79×
38Kansas~4K0.78×
39Vermont<1K0.78×
40Utah~4K0.77×
41South Dakota~1K0.77×
42Minnesota~6K0.76×
43Idaho~2K0.76×
44New Mexico~2K0.75×
45Nebraska~2K0.75×
46Iowa~3K0.72×
47Montana~1K0.72×
48Washington~8K0.70×
49Maine~1K0.70×
50Oregon~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Kenyon Martin, United States
0.66×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kenyon Martin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kenyon Martin audience
#·InterestCategoryAffinity×
01Fried pickleFood & Beverages84.88×
02Carmelo AnthonySports5.90×
03Aaron RodgersSports4.96×
04Houston RocketsSports4.96×
05Phoenix SunsSports4.96×
06Minnesota TimberwolvesSports4.96×
07Brooklyn NetsSports4.96×
08Utah JazzSports4.96×
09Charlotte HornetsSports4.96×
10Giannis AntetokounmpoSports4.75×
11San Antonio SpursSports4.46×
12Sneaker collectingFashion & Accessoires4.34×
13San Francisco 49ersSports4.27×
14Foot LockerShopping4.26×
15Detroit PistonsSports4.13×
16FedExBusiness & Career3.67×
17McDonald'sFood & Beverages2.71×
18TMZInternet & Social Media2.55×
19SubwayFood & Beverages2.29×
20Pizza HutFood & Beverages2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kenyon Martin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kenyon Martin audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.71×
IndulgenceJOY1.51×
Convenience OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kenyon Martin audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
DIY MentalityTHRILL0.66×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kenyon Martin have in United States?

Kenyon Martin has an estimated audience of 526,555 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kenyon Martin fans?

8.0% of Kenyon Martin fans are female, 92.0% are male, with an average age of 36.9 years.

03

Which brands do Kenyon Martin fans like most?

Kenyon Martin fans show strongest brand affinity for Fried pickle (84.88×), McDonald's (2.71×), and Sneaker collecting (4.34×) over the country average.

04

Where do Kenyon Martin fans live in United States?

Kenyon Martin fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kenyon Martin fans also like?

Beyond Kenyon Martin itself, the audience over-indexes on McDonald's (2.71×), Sneaker collecting (4.34×), Aaron Rodgers (4.96×), and FedEx (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Kenyon Martin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kenyon Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →