Kenyon Martin Audience in United States
Kenyon Martin has an estimated audience of 578,730 people in United States. 8.0% are female, 92.0% are male, average age 36.9. Top regions: Texas, California, New York. Top brand affinities: Fried pickle, Oklahoma City Thunder, Google Maps, Aaron Rodgers, Buffalo Bills.
The average Kenyon Martin fan in United States is 36.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Fried pickle, Oklahoma City Thunder, Google Maps, with strongest over-indexing on Fried pickle (82.72× the country average). Demographically, the Kenyon Martin audience skews more male with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Kenyon Martin fans
| Metric | Value |
|---|---|
| Female | 8.0% |
| Male | 92.0% |
| Average age | 36.9 |
| Estimated audience size | 578,730 |
Audience persona
The typical Kenyon Martin fan in United States is more male, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Fried pickle.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 69,031 | 1.39× |
| California | 68,218 | 1.07× |
| New York | 44,137 | 1.36× |
| Florida | 39,321 | 1× |
| Georgia | 31,074 | 1.74× |
| Ohio | 29,805 | 1.67× |
| North Carolina | 25,279 | 1.45× |
| Pennsylvania | 25,136 | 1.29× |
| Michigan | 24,731 | 1.63× |
| Illinois | 23,915 | 1.24× |
| New Jersey | 21,376 | 1.45× |
| Virginia | 17,590 | 1.25× |
| Maryland | 16,883 | 1.7× |
| Tennessee | 14,087 | 1.21× |
| Louisiana | 13,411 | 1.8× |
| South Carolina | 11,597 | 1.33× |
| Massachusetts | 11,369 | 1× |
| Indiana | 11,282 | 1.07× |
| Alabama | 10,087 | 1.25× |
| Arizona | 10,023 | 0.85× |
| Missouri | 8,738 | 0.94× |
| Colorado | 8,689 | 0.95× |
| Kentucky | 8,636 | 1.19× |
| Washington | 8,049 | 0.69× |
| Mississippi | 7,744 | 1.62× |
| Wisconsin | 7,127 | 0.82× |
| Nevada | 6,434 | 1.15× |
| Connecticut | 6,299 | 1.09× |
| Minnesota | 6,213 | 0.75× |
| Oklahoma | 5,753 | 0.9× |
| Arkansas | 5,085 | 1.07× |
| Utah | 4,641 | 0.9× |
| Oregon | 4,142 | 0.62× |
| Kansas | 3,252 | 0.71× |
| Iowa | 3,120 | 0.65× |
| Washington, District of Columbia | 2,478 | 1.42× |
| Delaware | 2,429 | 1.52× |
| Nebraska | 1,914 | 0.66× |
| Hawaii | 1,831 | 0.74× |
| West Virginia | 1,631 | 0.61× |
| Rhode Island | 1,504 | 0.82× |
| New Mexico | 1,353 | 0.47× |
| New Hampshire | 1,206 | 0.53× |
| Idaho | 1,129 | 0.39× |
| Maine | 1,002 | 0.48× |
| North Dakota | 620 | 0.52× |
| South Dakota | 605 | 0.45× |
| Montana | 596 | 0.37× |
| Alaska | 592 | 0.48× |
| Vermont | 363 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fried pickle | 82.72× | Food & Beverages |
| Oklahoma City Thunder | 4.96× | Sports |
| Google Maps | 3.11× | Internet & Social Media |
| Aaron Rodgers | 4.96× | Sports |
| Buffalo Bills | 4.54× | Sports |
| Sneaker collecting | 4.73× | Fashion & Accessoires |
| Diabetes mellitus awareness | 4.96× | Health |
| Foot Locker | 5.52× | Shopping |
| Capital One | 2.94× | Business & Career |
| Carmelo Anthony | 9.24× | Sports |
| Los Angeles Lakers | 3.71× | Sports |
| Singer-songwriter | 2.85× | Music & Radio |
| Seattle Seahawks | 4.96× | Sports |
| Houston Rockets | 4.96× | Sports |
| Miami Dolphins | 4.96× | Sports |
| Minnesota Vikings | 4.96× | Sports |
| Pittsburgh Steelers | 3.99× | Sports |
| Green Bay Packers | 3.96× | Sports |
| NBA | 2.1× | Sports |
| Tampa Bay Buccaneers | 4.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.72 |
| Early Adopter Mentality | POWER | 1.62 |
| Family Orientation | CONSERVATISM | 1.43 |
| Luxury Orientation | PREMIUM | 1.43 |
| Social Media Usage | JOY | 1.25 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.7% |
| Germany | 1.2% |
| Italy | 1.0% |
See Kenyon Martin audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Kenyon Martin have in United States?
Kenyon Martin has an estimated audience of 578,730 people in United States, concentrated in Texas and California.
What is the gender split and age of Kenyon Martin fans?
8.0% of Kenyon Martin fans are female, 92.0% are male, with an average age of 36.9 years.
Which brands do Kenyon Martin fans like most?
Kenyon Martin fans show strongest brand affinity for Fried pickle (82.72×), Oklahoma City Thunder (4.96×), and Google Maps (3.11×) over the country average.
Where do Kenyon Martin fans live in United States?
Kenyon Martin fans in United States are most concentrated in Texas (reach 69,031), California (reach 68,218), and New York (reach 44,137). These three regions account for the largest share of the active audience.
What other brands do Kenyon Martin fans also like?
Beyond Kenyon Martin itself, the audience over-indexes on Oklahoma City Thunder (4.96×), Google Maps (3.11×), Aaron Rodgers (4.96×), and Buffalo Bills (4.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kenyon Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.