A data profile of the people who buy, follow and care about Kevin Fiala in United States — modelled from more than twelve digital signal sources. Kevin Fiala has an estimated audience of 281,289 people in United States.
The average Kevin Fiala fan in United States is 37.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Minnesota, New York.
Top brand affinities include Los Angeles Kings, NHL, Montreal Canadiens, with strongest over-indexing on Los Angeles Kings (29.76× the country average).
Demographically, the Kevin Fiala audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.
The typical Kevin Fiala fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles Kings.
The key figures that characterise the Kevin Fiala profile in United States.
34.0% are female, 66.0% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 37.4 |
| Estimated audience size | 281,289 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Kevin Fiala audience comes from United States.
| Country | Share |
|---|---|
| United States | 25.7% |
| Canada | 25.2% |
| Switzerland | 21.0% |
Where the Kevin Fiala audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~20K | 5.70× | |
| 02 | North Dakota | ~1K | 2.07× | |
| 03 | California | ~50K | 1.66× | |
| 04 | Massachusetts | ~7K | 1.31× | |
| 05 | Pennsylvania | ~10K | 1.16× | |
| 06 | Vermont | <1K | 1.13× | |
| 07 | Maine | ~1K | 1.11× | |
| 08 | Wisconsin | ~5K | 1.09× | |
| 09 | Nevada | ~3K | 1.08× | |
| 10 | New York | ~20K | 1.04× | |
| 11 | South Dakota | <1K | 1.04× | |
| 12 | Alaska | <1K | 1.04× | |
| 13 | Tennessee | ~6K | 1.03× | |
| 14 | Montana | <1K | 1.01× | |
| 15 | Connecticut | ~3K | 0.99× | |
| 16 | Rhode Island | <1K | 0.98× | |
| 17 | Wyoming | <1K | 0.96× | |
| 18 | Washington, District of Columbia | <1K | 0.94× | |
| 19 | Utah | ~2K | 0.92× | |
| 20 | New Jersey | ~6K | 0.90× | |
| 21 | Delaware | <1K | 0.90× | |
| 22 | Arizona | ~5K | 0.86× | |
| 23 | Iowa | ~2K | 0.84× | |
| 24 | Nebraska | ~1K | 0.84× | |
| 25 | West Virginia | ~1K | 0.84× | |
| 26 | Washington | ~5K | 0.82× | |
| 27 | Mississippi | ~2K | 0.79× | |
| 28 | Maryland | ~4K | 0.78× | |
| 29 | Arkansas | ~2K | 0.76× | |
| 30 | Kansas | ~2K | 0.76× | |
| 31 | Virginia | ~5K | 0.75× | |
| 32 | Oregon | ~2K | 0.75× | |
| 33 | Florida | ~10K | 0.73× | |
| 34 | Oklahoma | ~2K | 0.71× | |
| 35 | Louisiana | ~2K | 0.69× | |
| 36 | Indiana | ~3K | 0.68× | |
| 37 | South Carolina | ~3K | 0.68× | |
| 38 | Georgia | ~4K | 0.52× | |
| 39 | Texas | ~10K | 0.44× |
The strongest cross-interests of the Kevin Fiala audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Los Angeles Kings | Sports | 29.76× | ||
| 02 | Bauer Hockey | Sports | 19.76× | ||
| 03 | Calgary Flames | Sports | 12.15× | ||
| 04 | Montreal Canadiens | Sports | 9.54× | ||
| 05 | Winnipeg Jets | Sports | 8.71× | ||
| 06 | Ottawa Senators | Sports | 7.81× | ||
| 07 | NHL | Sports | 4.74× | ||
| 08 | World Series | Sports | 4.50× | ||
| 09 | Buffalo Sabres | Sports | 4.47× | ||
| 10 | Stanley Cup | Sports | 3.82× | ||
| 11 | Colorado Avalanche | Sports | 3.77× | ||
| 12 | Aaron Rodgers | Sports | 3.34× | ||
| 13 | San Francisco 49ers | Sports | 2.65× | ||
| 14 | Seattle Mariners | Sports | 2.61× | ||
| 15 | Ice hockey | Sports | 2.43× | ||
| 16 | Anime convention | Literature | 1.89× | ||
| 17 | Mixed martial arts | Sports | 1.88× | ||
| 18 | CBS Sports | Movies & TV | 1.75× | ||
| 19 | NBA Finals | Sports | 1.67× | ||
| 20 | PGA Tour | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Risk Appetite | THRILL | 1.22× | |
| Early Adopter Mentality | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Creativity | OPEN | 0.82× | |
| Mindfulness | BALANCE | 0.84× |
Kevin Fiala has an estimated audience of 281,289 people in United States, concentrated in California and Minnesota.
34.0% of Kevin Fiala fans are female, 66.0% are male, with an average age of 37.4 years.
Kevin Fiala fans show strongest brand affinity for Los Angeles Kings (29.76×), NHL (4.74×), and Montreal Canadiens (9.54×) over the country average.
Kevin Fiala fans in United States are most concentrated in California (reach ~50K), Minnesota (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Kevin Fiala itself, the audience over-indexes on NHL (4.74×), Montreal Canadiens (9.54×), Bauer Hockey (19.76×), and Aaron Rodgers (3.34×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kevin Fiala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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