Key West, Florida Audience in United States
Key West, Florida has an estimated audience of 1,578,707 people in United States. 52.8% are female, 47.2% are male, average age 46.2. Top brand affinities: Plymouth, Royal Caribbean Cruises Ltd., Planet Fitness, Obsessed (2009 film), Sequoia National Park.
Top brand affinities include Plymouth, Royal Caribbean Cruises Ltd., Planet Fitness, with strongest over-indexing on Plymouth (21.95× the country average). Demographically, the Key West, Florida audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Key West, Florida fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 46.2 |
| Estimated audience size | 1,578,707 |
Audience persona
The typical Key West, Florida fan in United States is balanced, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Plymouth.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Plymouth | 21.95× | Travel & Leisure |
| Royal Caribbean Cruises Ltd. | 6.92× | Travel & Leisure |
| Planet Fitness | 3.05× | Sports |
| Obsessed (2009 film) | 9.83× | Movies & TV |
| Sequoia National Park | 19.21× | Travel & Leisure |
| Diaper bag | 4.47× | Kids & Family |
| Livemusic | 3.48× | Music & Radio |
| American Cruise Lines | 16.4× | Travel & Leisure |
| Fox News Channel | 1.79× | Movies & TV |
| St. Augustine, Florida | 11.76× | Travel & Leisure |
| Greece | 6.2× | Travel & Leisure |
| FC Bayern Munich | 3.77× | Sports |
| Nature | 1.69× | Home & Garden |
| Germany | 4.97× | Travel & Leisure |
| River cruise | 7.55× | Travel & Leisure |
| Banff National Park | 18.2× | Travel & Leisure |
| Florida Keys | 6.92× | Travel & Leisure |
| Take-out | 2.47× | Food & Beverages |
| Florida Panthers | 6.63× | Sports |
| Ernest Hemingway | 11.53× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| Travelling | THRILL | 1.76 |
| Community Orientation | OPEN | 1.4 |
| Indulgence | JOY | 1.38 |
| Tradition | CONSERVATISM | 1.35 |
| Career Orientation | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.6% |
| Italy | 3.7% |
| Japan | 3.3% |
See Key West, Florida audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Key West, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.