Key West, Florida Audience in United States
Key West, Florida has an estimated audience of 1,578,707 people in United States. 52.8% are female, 47.2% are male, average age 46.2. Top brand affinities: Kenosha, Wisconsin, Khulna University, Nebraska Cornhuskers football, Alaska, Pillow.
Top brand affinities include Kenosha, Wisconsin, Khulna University, Nebraska Cornhuskers football, with strongest over-indexing on Kenosha, Wisconsin (16.4× the country average). Demographically, the Key West, Florida audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Key West, Florida fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 46.2 |
| Estimated audience size | 1,578,707 |
Audience persona
The typical Key West, Florida fan in United States is balanced, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Kenosha, Wisconsin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kenosha, Wisconsin | 16.4× | Travel & Leisure |
| Khulna University | 33.79× | Business & Career |
| Nebraska Cornhuskers football | 3.73× | Sports |
| Alaska | 1.55× | Travel & Leisure |
| Pillow | 1.54× | Home & Garden |
| Unique Gifts | 1.53× | Shopping |
| Urban horticulture | 2.18× | Home & Garden |
| Jesse Plemons | 2.06× | Movies & TV |
| Nurse education | 1.68× | Kids & Family |
| Steampunk | 2.5× | Fashion & Accessoires |
| Halsey, Oregon | 4.09× | Travel & Leisure |
| Public speaking | 1.9× | Politics & Society |
| New Era (Namibia) | 3.73× | News |
| Sinaloa | 1.69× | Travel & Leisure |
| Charlamagne Tha God | 4.3× | Movies & TV |
| Laneige | 2.4× | Beauty & Wellness |
| UK garage | 2.4× | Music & Radio |
| Kento Yamazaki | 4.77× | Movies & TV |
| Glossier | 2.09× | Beauty & Wellness |
| Nobó | 10.49× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| Travelling | THRILL | 1.76 |
| Community Orientation | OPEN | 1.4 |
| Indulgence | JOY | 1.38 |
| Tradition | CONSERVATISM | 1.35 |
| Career Orientation | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.6% |
| Italy | 3.7% |
| Japan | 3.3% |
See Key West, Florida audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Key West, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.