Rascasse Audience Intelligence

Key West, Florida Audience in United States

A data profile of the people who buy, follow and care about Key West, Florida in United States — modelled from more than twelve digital signal sources. Key West, Florida has an estimated audience of 1,578,707 people in United States.

#47among Department store in United States#1395among POI in United States#1298in Travel & Leisure

The average Key West, Florida fan in United States is 46.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include American Cruise Lines, Plymouth, Obsessed (2009 film), with strongest over-indexing on American Cruise Lines (28.83× the country average).

Demographically, the Key West, Florida audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical Key West, Florida fan in United States is balanced, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for American Cruise Lines.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Key West, Florida profile in United States.

Audience size
1.6M
in United States
Gender
52.8%♀
47.2% male
Age
46.2
average years
Country rank
#17083
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Key West, Florida fans

52.8% are female, 47.2% are male, average age 46.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Key West, Florida audience in United States
MetricValue
Female52.8%
Male47.2%
Average age46.2
Estimated audience size1,578,707
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Key West, Florida audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3916%
40-4924%
50+39%
Fig. 04

Worldwide distribution

74.6%

of the worldwide Key West, Florida audience comes from United States.

Worldwide audience distribution share by country for Key West, Florida
CountryShare
United States74.6%
Italy3.7%
Japan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Key West, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Key West, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.59×
02Mississippi~20K1.42×
03Iowa~20K1.36×
04Connecticut~20K1.23×
05Tennessee~40K1.22×
06West Virginia~9K1.19×
07South Dakota~4K1.19×
08Indiana~30K1.18×
09Louisiana~20K1.18×
10Arkansas~10K1.15×
11Nebraska~9K1.15×
12Georgia~50K1.13×
13Virginia~40K1.12×
14South Carolina~30K1.12×
15North Dakota~4K1.10×
16New Jersey~40K1.09×
17Pennsylvania~60K1.07×
18Maine~6K1.05×
19Minnesota~20K1.04×
20Massachusetts~30K1.00×
21Maryland~30K1.00×
22Wisconsin~20K1.00×
23Oklahoma~20K1.00×
24Kansas~10K1.00×
25Delaware~4K0.98×
26Rhode Island~5K0.96×
27Vermont~3K0.96×
28New York~80K0.92×
29Washington, District of Columbia~4K0.90×
30Wyoming~2K0.87×
31Montana~4K0.86×
32Texas~100K0.84×
33Alaska~3K0.83×
34Utah~10K0.81×
35Oregon~10K0.60×
36Washington~20K0.59×
37Nevada~9K0.59×
38Arizona~20K0.54×
39California~80K0.45×
Fig. 06

Affinity by region

Affinity by region — Key West, Florida, United States
0.45×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Key West, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Key West, Florida audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure28.83×
02PlymouthTravel & Leisure24.71×
03Banff National ParkTravel & Leisure19.99×
04Sequoia National ParkTravel & Leisure17.11×
05St. Augustine, FloridaTravel & Leisure14.29×
06Grand Teton National ParkTravel & Leisure12.66×
07Ernest HemingwayLiterature11.75×
08Shirley MacLaineMovies & TV10.47×
09Obsessed (2009 film)Movies & TV7.26×
10Royal Caribbean Cruises Ltd.Travel & Leisure6.12×
11Weather forecastingHome & Garden5.10×
12QVCMovies & TV4.48×
13Renewable energyBusiness & Career4.05×
14Sustainable energyHome & Garden3.96×
15FedExBusiness & Career3.92×
16Solar energyHome & Garden2.83×
17Discount storesShopping2.69×
18Mortgage loansBusiness & Career2.58×
19PinterestInternet & Social Media2.21×
20AirbnbTravel & Leisure2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Key West, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Key West, Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
Family OrientationCONSERVATISM1.85×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Key West, Florida audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
ExtroversionTHRILL0.88×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Key West, Florida have in United States?

Key West, Florida has an estimated audience of 1,578,707 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Key West, Florida fans?

52.8% of Key West, Florida fans are female, 47.2% are male, with an average age of 46.2 years.

03

Which brands do Key West, Florida fans like most?

Key West, Florida fans show strongest brand affinity for American Cruise Lines (28.83×), Plymouth (24.71×), and Obsessed (2009 film) (7.26×) over the country average.

04

Where do Key West, Florida fans live in United States?

Key West, Florida fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Key West, Florida fans also like?

Beyond Key West, Florida itself, the audience over-indexes on Plymouth (24.71×), Obsessed (2009 film) (7.26×), Royal Caribbean Cruises Ltd. (6.12×), and FedEx (3.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Key West, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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