Rascasse Audience Intelligence

Khloé Kardashian Audience in United States

A data profile of the people who buy, follow and care about Khloé Kardashian in United States — modelled from more than twelve digital signal sources. Khloé Kardashian has an estimated audience of 3,008,031 people in United States.

#29among TV personality in United States#1571among Person in United States#1350in Movies & TV

The average Khloé Kardashian fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kris Jenner, TMZ, Fashion Nova, with strongest over-indexing on Kris Jenner (5.7× the country average).

Demographically, the Khloé Kardashian audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Khloé Kardashian fan in United States is more female, around 31.2 years old, with strong Design Affinity tendencies and a notable affinity for Kris Jenner.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khloé Kardashian profile in United States.

Audience size
3M
in United States
Gender
75.6%♀
24.4% male
Age
31.2
average years
Country rank
#10276
Person in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Khloé Kardashian fans

75.6% are female, 24.4% are male, average age 31.2.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Khloé Kardashian audience in United States
MetricValue
Female75.6%
Male24.4%
Average age31.2
Estimated audience size3,008,031
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Khloé Kardashian audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Khloé Kardashian audience comes from United States.

Worldwide audience distribution share by country for Khloé Kardashian
CountryShare
United States37.7%
United Kingdom5.1%
Spain5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khloé Kardashian audience in United States is strongest.

Fig. 05

Top regions by affinity

Khloé Kardashian fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.32×
02Nevada~30K1.20×
03Arizona~70K1.17×
04Connecticut~30K1.17×
05New York~200K1.16×
06New Jersey~90K1.14×
07New Mexico~20K1.14×
08Texas~300K1.12×
09Ohio~100K1.12×
10Massachusetts~70K1.11×
11Louisiana~40K1.11×
12Florida~200K1.08×
13Illinois~100K1.08×
14North Carolina~100K1.07×
15Rhode Island~10K1.07×
16Pennsylvania~100K1.06×
17Georgia~100K1.06×
18Maryland~50K1.04×
19Kentucky~40K1.04×
20Oregon~40K1.04×
21Michigan~80K1.03×
22Oklahoma~30K1.03×
23Mississippi~30K1.03×
24Delaware~8K1.02×
25Washington~60K1.01×
26Hawaii~10K1.01×
27Virginia~70K1.00×
28Tennessee~60K1.00×
29Idaho~10K1.00×
30South Carolina~40K0.98×
31Indiana~50K0.97×
32Minnesota~40K0.97×
33Arkansas~20K0.97×
34Utah~30K0.95×
35West Virginia~10K0.95×
36North Dakota~6K0.94×
37Washington, District of Columbia~8K0.93×
38Wisconsin~40K0.92×
39Alabama~40K0.92×
40Missouri~40K0.91×
41Iowa~20K0.91×
42New Hampshire~10K0.91×
43Nebraska~10K0.89×
44Maine~10K0.89×
45Colorado~40K0.88×
46Kansas~20K0.88×
47South Dakota~6K0.88×
48Montana~7K0.84×
49Alaska~5K0.83×
50Vermont~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Khloé Kardashian, United States
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Khloé Kardashian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Khloé Kardashian audience
#·InterestCategoryAffinity×
01Kris JennerMovies & TV5.70×
02Lamar OdomSports4.85×
03Kourtney KardashianMovies & TV4.61×
04Kendall JennerFashion & Accessoires4.14×
05Cardi BMusic & Radio2.83×
06Health And BeautyBeauty & Wellness2.21×
07Long hairBeauty & Wellness2.19×
08Fashion NovaShopping2.16×
09Curly HairBeauty & Wellness2.12×
10Makeup TutorialsBeauty & Wellness2.10×
11Hair ExtensionsBeauty & Wellness1.98×
12Hair conditionerBeauty & Wellness1.98×
13Lace wigBeauty & Wellness1.91×
14Hair straighteningBeauty & Wellness1.91×
15ShampooBeauty & Wellness1.88×
16TMZInternet & Social Media1.86×
17EyelashBeauty & Wellness1.85×
18WigBeauty & Wellness1.78×
19SephoraShopping1.71×
20OffspringHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Khloé Kardashian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Khloé Kardashian audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.21×
ExtroversionTHRILL1.20×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Khloé Kardashian audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.89×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Khloé Kardashian have in United States?

Khloé Kardashian has an estimated audience of 3,008,031 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Khloé Kardashian fans?

75.6% of Khloé Kardashian fans are female, 24.4% are male, with an average age of 31.2 years.

03

Which brands do Khloé Kardashian fans like most?

Khloé Kardashian fans show strongest brand affinity for Kris Jenner (5.7×), TMZ (1.86×), and Fashion Nova (2.16×) over the country average.

04

Where do Khloé Kardashian fans live in United States?

Khloé Kardashian fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Khloé Kardashian fans also like?

Beyond Khloé Kardashian itself, the audience over-indexes on TMZ (1.86×), Fashion Nova (2.16×), Sephora (1.71×), and Kendall Jenner (4.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in United States

See Khloé Kardashian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Khloé Kardashian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →